Mitchell's Fruit Farms Limited, () commonly known as Mitchell's, is a Pakistani

food products Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...

established by Francis J Mitchell in 1933. It consists of 720 acres of

oasis In ecology, an oasis (; ) is a fertile area of a desert or semi-desert environment'ksar''with its surrounding feeding source, the palm grove, within a relational and circulatory nomadic system.” The location of oases has been of critical imp ...

in Renala Khurd,

Okara District Okara District (Punjabi and ur, ), is a district of Punjab, Pakistan. It became a separate district in 1982, prior to that it was part of Sahiwal District.British India The provinces of India, earlier presidencies of British India and still earlier, presidency towns, were the administrative divisions of British governance on the Indian subcontinent. Collectively, they have been called British India. In one ...

on a 720-acre plot of land near

Renala Khurd Renala Khurd ( Punjabi, ur, ) is a growing city in the Okara District in the northeast Punjab province of Pakistan. Khurd is a Persian word meaning small. The city is the headquarters of Renala Khurd Tehsil, an administrative subdivision of ...

Okara District Okara District (Punjabi and ur, ), is a district of Punjab, Pakistan. It became a separate district in 1982, prior to that it was part of Sahiwal District.Punjab, British India Punjab was a province of British India. Most of the Punjab region was annexed by the East India Company in 2 April 1849, and declared a province of British Rule, it was one of the last areas of the Indian subcontinent to fall under British co ...

government. This would later become the Mitchell's Fruit Farms. Originally the company was registered at

Lahore Lahore ( ; pnb, ; ur, ) is the second most populous city in Pakistan after Karachi and 26th most populous city in the world, with a population of over 13 million. It is the capital of the province of Punjab where it is the largest city. ...

in April 1933 under the name Indian Mildura Fruit Farms Limited. Then Syed Maratib Ali, maternal grandfather of

Jugnu Mohsin Syeda Maimanat Mohsin (born 1959), commonly known as Jugnu Mohsin, is a Pakistani politician and journalist. She was an independent member of the Provincial Assembly of Punjab until 31 March 2022 and then joined PML(N) on 1 April 2022. Previo ...

and father of industrialists

Syed Babar Ali Syed Babar Ali OBE ( ur, سید بابر علی; born 15 January 1926) is a Pakistani businessman, philanthropist and former caretaker Finance Minister of Pakistan. He is the founder of Packages Limited, Milkpak Limited–now Nestlé Pakistan ...

and

Syed Wajid Ali Syed Wajid Ali ( ur, سید واجد علی) (20 December 1911 – 14 June 2008) was a leading industrialist of Pakistan who is also known for his services to the Olympic Movement. He became the President of Pakistan Olympic Association in 197 ...

bought it from Francis J. Mitchell in 1958. Syed Maratib Ali's son-in-law S.M. Mohsin was handed over complete control of Mitchell's Fruit Farms. He and his son Mehdi Mohsin ran the company until 2020. Jugnu Mohsin and her husband

Najam Sethi Najam Aziz Sethi (Urdu, pa, ; born 20 May 1948) is a Pakistani journalist, businessman and cricket administrator, currently serving as the chairman of Pakistan Cricket Board (PCB). He also is the founder of ''The Friday Times'' and ''Vangua ...

took over the operational control in 2020 and Abdul Raheem became the Chairman of the company.

Future outlook

Mitchell's was one of the first food products companies to get an ISO 9001 quality accreditation in Pakistan. It manufactures and packages grocery items including fruit drinks, canned fruits and vegetables, sauces, pickles, jams and squashes. The company exports its products to the US, UK and the

Middle Eastern The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (European ...

countries. Mitchell's is one of the leading food products manufacturers and exporters in Pakistan.Profile of Mitchell's Fruit Farms Limited on Business Recorder (newspaper)
Published 1 August 2012, Retrieved 16 December 2020 Mitchell's is traded on the

Pakistan Stock Exchange The Pakistan Stock Exchange ( ur, , abbreviated as PSX) is a stock exchange in Pakistan with trading floors in Karachi, Islamabad and Lahore. PSX was classified by MSCI as a frontier market on 8 September 2021. The PSX was established on 11 ...

since 1993.Mitchell's business summary and stock quote on MarketScreener.com website
Retrieved 16 December 2020

Brands

Some of them are listed below: * Mitchell's Mango Squash * Mithchell's Orange Squash * Mitchell's Lemon Squash * Mitchell's Guava Squash * Mitchell's Pineapple Squash * Mitchell's Pomegranate Syrup * Mitchell's Lemon Juice * Mitchell's Tomato Ketchup * Mitchell's Chilli Garlic Sauce * Mitchell's Fruit Punch (new product introduced in 2016)Stiff competition among thirst-quenching drinks
Dawn (newspaper), Updated 4 July 2016, Retrieved 16 December 2020

References

External links

Mitchell's Official Website

Mitchell's Farms Fruit Facts Info

Our Story :Mitchell's Fruit Farms Limited
Food manufacturers of Pakistan Pakistani brands Farms in Pakistan Fruit preserve companies Companies listed on the Pakistan Stock Exchange Ali family Manufacturing companies based in Lahore 1933 establishments in British India Companies established in 1933 1958 mergers and acquisitions {{Pakistan-company-stub

Future outlook

Brands

See also

References

External links