Mitchell's Fruit Farms Limited, () commonly known as Mitchell's, is a Pakistani
food products company
A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...
established by Francis J Mitchell in 1933.
It consists of 720 acres of
oasis
In ecology, an oasis (; ) is a fertile area of a desert or semi-desert environment'ksar''with its surrounding feeding source, the palm grove, within a relational and circulatory nomadic system.”
The location of oases has been of critical imp ...
in Renala Khurd,
Okara District, Pakistan.
[
]
History
Mitchell's was founded by Francis J. Mitchell in 1933 in British India on a 720-acre plot of land near Renala Khurd
Renala Khurd (Punjabi, ur, ) is a growing city in the Okara District in the northeast Punjab province of Pakistan. Khurd is a Persian word meaning small.
The city is the headquarters of Renala Khurd Tehsil, an administrative subdivision of ...
, Okara District, which he leased from the Punjab, British India government. This would later become the Mitchell's Fruit Farms. Originally the company was registered at Lahore in April 1933 under the name Indian Mildura Fruit Farms Limited.[
Then Syed Maratib Ali, maternal grandfather of ]Jugnu Mohsin
Syeda Maimanat Mohsin (born 1959), commonly known as Jugnu Mohsin, is a Pakistani politician and journalist. She was an independent member of the Provincial Assembly of Punjab until 31 March 2022 and then joined PML(N) on 1 April 2022.
Previou ...
and father of industrialists Syed Babar Ali
Syed Babar Ali OBE ( ur, سید بابر علی; born 15 January 1926) is a Pakistani businessman, philanthropist and former caretaker Finance Minister of Pakistan. He is the founder of Packages Limited, Milkpak Limited–now Nestlé Pakistan ...
and Syed Wajid Ali bought it from Francis J. Mitchell in 1958.Najam Sethi
Najam Aziz Sethi (Urdu, pa, ; born 20 May 1948) is a Pakistani journalist, businessman and cricket administrator, currently serving as the chairman of Pakistan Cricket Board (PCB). He also is the founder of ''The Friday Times'' and ''Vanguar ...
took over the operational control in 2020 and Abdul Raheem became the Chairman of the company.[
]
Future outlook
Mitchell's was one of the first food products companies to get an ISO 9001 quality accreditation in Pakistan.[ It manufactures and packages grocery items including fruit drinks, canned fruits and vegetables, sauces, pickles, jams and squashes. The company exports its products to the US, UK and the ]Middle Eastern
The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (European ...
countries. Mitchell's is one of the leading food products manufacturers and exporters in Pakistan.[Profile of Mitchell's Fruit Farms Limited on Business Recorder (newspaper)]
Published 1 August 2012, Retrieved 16 December 2020
Mitchell's is traded on the Pakistan Stock Exchange
The Pakistan Stock Exchange ( ur, , abbreviated as PSX) is a stock exchange in Pakistan with trading floors in Karachi, Islamabad and Lahore. PSX was classified by MSCI as a frontier market on 8 September 2021.
The PSX was established on 11 ...
since 1993.[Mitchell's business summary and stock quote on MarketScreener.com website]
Retrieved 16 December 2020
Brands
Some of them are listed below:
* Mitchell's Mango Squash[
* Mithchell's Orange Squash
* Mitchell's Lemon Squash][
* Mitchell's Guava Squash
* Mitchell's Pineapple Squash
* Mitchell's Pomegranate Syrup
* Mitchell's Lemon Juice
* Mitchell's Tomato Ketchup][
* Mitchell's Chilli Garlic Sauce][
* Mitchell's Fruit Punch (new product introduced in 2016)][Stiff competition among thirst-quenching drinks]
Dawn (newspaper), Updated 4 July 2016, Retrieved 16 December 2020
See also
* List of food companies (see food companies list under Pakistan)
References
External links
Mitchell's Official Website
Mitchell's Farms Fruit Facts Info
Our Story :Mitchell's Fruit Farms Limited
Food manufacturers of Pakistan
Pakistani brands
Farms in Pakistan
Fruit preserve companies
Companies listed on the Pakistan Stock Exchange
Ali family
Manufacturing companies based in Lahore
1933 establishments in British India
Companies established in 1933
1958 mergers and acquisitions
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