Mitch Metcalf (born ) is an American television analyst and former scheduling executive for

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

. He studied politics and economics at

Princeton University Princeton University is a private university, private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial Colleges, fourth-oldest ins ...

. He worked for Frank N. Magid Associates and Research Communications before joining

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

in 1990. The network promoted him to director of West Coast research in January 1995, and later senior vice president of research. NBC hired Metcalf in September 1999 as senior vice president of program research on the West Coast. He became program planning and scheduling chief in November 2000. Metcalf was promoted to

executive vice president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...

of programming planning and scheduling in 2005. He left the company in March 2011 after

Robert Greenblatt Robert Greenblatt (born 1959/1960) is an American television executive, former Chairman of NBC Entertainment and former Chairman of WarnerMedia Entertainment. He has since launched his production company, The Green Room Early life and educatio ...

became NBC chairman. Later that year, together with Mitch Salem, he cofounded the website ''Showbuzz Daily'', dedicated to

box office A box office or ticket office is a place where ticket (admission), tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a Wicket gate, wicke ...

and television ratings analysis. The website briefly went defunct on June 7, 2021 due to "technical issues" and losing access to Nielsen ratings after May 13. On August 16, 2021, Metcalf reported that the site was back up and running and would be able to post ratings again, with some few changes.

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* of ''Showbuzz Daily'' 1960s births 20th-century American businesspeople 21st-century American businesspeople American Broadcasting Company executives Living people NBC executives Princeton University alumni Year of birth missing (living people) {{US-business-bio-stub