Mitch Metcalf (born ) is an American television analyst and former scheduling executive for NBC. He studied politics and economics at

Princeton University Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the n ...

. He worked for

Frank N. Magid Associates Frank Magid (September 1, 1931, Chicago, Illinois — February 5, 2010, Santa Barbara, California) was an American marketing consultant, widely known for introducing the "Action News" format of evening local TV news, and was an original develope ...

and Research Communications before joining ABC in 1990. The network promoted him to director of West Coast research in January 1995, and later senior vice president of research. NBC hired Metcalf in September 1999 as senior vice president of program research on the West Coast. He became program planning and scheduling chief in November 2000. Metcalf was promoted to executive vice president of programming planning and scheduling in 2005. He left the company in March 2011 after Robert Greenblatt became NBC chairman. Later that year, together with Mitch Salem, he cofounded the website ''Showbuzz Daily'', dedicated to

box office A box office or ticket office is a place where tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a wicket. By extension, the term is f ...

and television ratings analysis. The website briefly went defunct on June 7, 2021 due to "technical issues" and losing access to Nielsen ratings after May 13. On August 16, 2021, Metcalf reported that the site was back up and running and would be able to post ratings again, with some few changes.

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* of ''Showbuzz Daily'' 1960s births 20th-century American businesspeople 21st-century American businesspeople American Broadcasting Company executives Living people NBC executives Princeton University alumni Year of birth missing (living people) {{US-business-bio-stub