Mistral is an Australian

home appliance A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. Appliances are divided into three ty ...

s brand which manufactures kitchen appliances, heating and cooling fans,

air fryer An air fryer is a small countertop convection oven designed to simulate deep frying without submerging the food in oil. A fan circulates hot air at high speed, producing a crisp layer via browning reactions such as the Maillard reaction. Some pr ...

s, thermo cookers, electronics, and other appliances. Mistral was established in 1968. It is a subsidiary of Gerard Sourcing & Manufacturing. Mistral products are sold by

Aldi Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when t ...

, Woolworths Supermarkets, Bunnings Warehouse,

Australia Post Australia Post, formally the Australian Postal Corporation, is the government business enterprise that provides postal services in Australia. The head office of Australia Post is located in Bourke Street, Melbourne, which also serves as a post o ...

The Reject Shop The Reject Shop Limited () is an Australian discount variety store chain selling a range of goods such as food, snacks, gift cards and party, health and beauty aids, cleaning supplies, storage, kitchenware, homewares and seasonal items in 356 sto ...

Quoted from the Mistral website: "''Mistral has become a staple household Australian brand, with 9/10 Australians recalling the brand, and 7 out of 10 Australians having owned a product''"

Mistral has been a sponsor of the Adelaide Crows, and have also sponsored the boat that

Jesse Martin Jesse Martin, OAM (born 26 August 1981) is a German-Australian sailor who in 1999 became the youngest person to circumnavigate the globe solo, non-stop, and unassisted, Martin's journey in the S&S 34 sloop ''Lionheart-Mistral'' took approxima ...

used when he held the record as the youngest person to sail around the world solo. Mistral was purchased by Gerard Industries in 1990, while being managed by

Robert Gerard Robert Geoffrey Gerard AO (born 3 January 1945) is a businessman, was Chairman of the Gerard Family's company Gerard Industries Pty Ltd, a former member of the Reserve Bank of Australia, and ran for the leadership of the Liberal party in 1987. ...

References

{{reflist Australian brands 1968 establishments in Australia Australian companies established in 1968 Manufacturing companies established in 1968 1990 mergers and acquisitions

See also

References