Mirro

The Mirro Aluminum Company was an aluminum cookware company that existed in Manitowoc, Wisconsin, from 1909 to 2003. It was colloquially referred to as simply ''Mirro''.

History

Founding - 1940

The roots of the company can be traced to the founding of three companies: the Aluminum Manufacturing Company founded by Joseph Koenig in Two Rivers, Wisconsin, in 1895;
the Manitowoc Aluminum Novelty Company, founded in neighboring Manitowoc, Wisconsin, by Henry Vits in 1898; and the New Jersey Aluminum Company founded in 1890 in Newark, New Jersey, a manufacturer of Fiberglass boats ranging in length from 16 ft to 25 ft.

At its peak, Mirro was the world's largest manufacturer of aluminum cooking utensils, and over time it had as many as eight plants in three states, with products ranging from pots and pans to small boats and aluminum siding.

In 1982 the boat business was divested. It was purchased by employees and moved to Gillett, Wisconsin, to a plant formerly owned by Mirro. The new company was named Northport, Inc. The MirroCraft tradename was transferred to the new company. In 2003 Northport was purchased by Weeres pontoons of St. Cloud, Minnesota. The fiberglass boat portion was sold to Cruisers, Incorporated of Oconto, Wisconsin. This company is now known as Cruisers Yachts.

1983-2003

Mirro was acquired by The Newell Companies in 1983. The following year, their new parent company also acquired Aluminum Specialty Company, Mirro's longtime neighbor in Manitowoc that was noted for manufacturing aluminum christmas trees in the 1960s. Facing competition from other manufacturers, Newell had moved most of its Manitowoc area operations out of the country by 2001, and shuttered the most modern of the area Mirro plants in 2003. Mirro also closed its administrative offices in Manitowoc at that time, ending the company's 118-year history in the area.

Post 2003

The manufacturing facility in the industrial park on Mirro Drive on the northeast of Manitowoc, was purchased by Koenig & Vits, Inc., when it closed. They formed an alliance in 2005 with Tramontina, a Brazil-based cookware and cutlery manufacture to manufacture cookware in Manitowoc at the plant. July 8, 2019 the company announced it is closing the Manitowoc manufacturing plant, laying off 145 workers.

The current owner of the plant, Skana Aluminum, was incorporated in 2009. The plant is currently operated as a contract custom aluminum rolling mill.

As of July 2014, The trademark name ''Mirro'' () was registered to Groupe SEB.

The trademark for ''MIRRO CRAFT'' () was renewed in 2009 by Northport Marine LLC of Gillett, Wisconsin.

The part of the old plant in the downtown location, bounded by 15th, 16th, Franklin and Washington streets, has been demolished. The current owner of this parcel is EJ Spirtas Manitowoc LLC. Plans for redevelopment of the remaining portion of the building occupying the south third of the block into the ''Mirro Shops'', are currently on hold.

The former 250,000 sq. ft. distribution center next to the plant on Mirro Drive was sold to Orion Energy Systems by Koenig & Vits in 2004.

The newer downtown building in the next block west bounded by 16th and 17th streets is owned by LVR Properties LLC

Gallery

References

External links

Groupe SEB

Skana Aluminum corporate website

60th Anniversary "Mixing Bowl"
publication from the Mirro Aluminum Company in 1955, hosted by the Wisconsin Historical Society

Laid Off Workers Buy Factory
from NPR



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Manitowoc County, Wisconsin
Manufacturing companies established in 1909
1983 mergers and acquisitions
Defunct manufacturing companies based in Wisconsin