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Minute Rice is a brand of
instant rice Instant rice is a product in which white rice is partially precooked, dehydrated, and repackaged in dried form similar in appearance to regular white rice. That process allows the product to be later cooked as if it were normal rice but with a ty ...
. The product was introduced in 1949 by
General Foods General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate ...
, which merged with Kraft in 1990 and became Kraft General Foods, which became
Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...
in 1995. The product was sold to
Ebro Foods Ebro Foods, S.A. (; ), formerly Ebro Puleva, is a Spanish food processing company. Ebro Foods is the world's largest producer of rice and the second biggest producer of pasta (its Panzani brand is a market leader in France). The company's head off ...
(part of
Ebro Puleva Ebro Foods, S.A. (; ), formerly Ebro Puleva, is a Spanish food processing company. Ebro Foods is the world's largest producer of rice and the second biggest producer of pasta (its Panzani brand is a market leader in France). The company's head offi ...
) in the United States, and to Ronzoni Foods Canada Corporation in Canada, which was renamed Catelli Food Corporation. The product cooks quickly, as the rice is parboiled and then dried prior to packaging.


External links


Minute Rice website (US)Minute Rice website (Canada)
Food product brands Rice dishes Instant foods and drinks {{food-product-stub