Minute Maid is a product line of

beverages A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies a ...

, usually associated with

lemonade Lemonade is a sweetened lemon-flavored beverage. There are varieties of lemonade found throughout the world. In North America and South Asia, cloudy still lemonade is the most common variety. There it is traditionally a homemade drink using le ...

orange juice Orange juice is a liquid extract of the orange (fruit), orange tree fruit, produced by squeezing or reaming oranges. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine. A ...

, but which now extends to

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

s of different kinds, including

Hi-C Hi-C is a fruit juice–flavored drink made by the Minute Maid division of The Coca-Cola Company. It was created by Niles Foster in 1946 and released in 1947. The sole original flavor was orange. History Niles Foster, a former bakery and b ...

. Minute Maid is sold under the Cappy brand in

Central Europe Central Europe is an area of Europe between Western Europe and Eastern Europe, based on a common historical, social and cultural identity. The Thirty Years' War (1618–1648) between Catholicism and Protestantism significantly shaped the area' ...

and under the brand "Моя Семья" (Moya sem'ya, "My Family") in

Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...

and the

Commonwealth of Independent States The Commonwealth of Independent States (CIS) is a regional intergovernmental organization in Eurasia. It was formed following the dissolution of the Soviet Union in 1991. It covers an area of and has an estimated population of 239,796,010. ...

. Minute Maid was the first company to market frozen orange juice

concentrate A concentrate is a form of Chemical substance, substance that has had the majority of its base component (in the case of a liquid: the solvent) removed. Typically, this will be the removal of water from a Solution (chemistry), solution or suspens ...

, allowing it to be distributed throughout the United States and served year-round. The Minute Maid Company is owned by

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, ...

, the world's largest marketer of

fruit juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such as ...

s and drinks. The firm opened its headquarters in Sugar Land Town Square in

Sugar Land, Texas Sugar Land is the largest city in Fort Bend County, Texas, United States, located in the southwestern part of the metropolitan area. Located about southwest of downtown Houston, Sugar Land is a populous suburban municipality centered around th ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

, on February 16, 2009; previously it was headquartered in the 2000 St. James Place building in

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

.Dawson, Jennifer.
Minute Maid headquarters opens in Sugar Land
" ''

Houston Business Journal American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 markets in the United States, Hemmings Motor News ...

''. Monday February 16, 2009. Retrieved on February 16, 2009.

Overview

The company was originally incorporated in 1945 as Florida Foods, Inc, then later became Vacuum Foods Corporation. It employs over 1,900 people and has over $2 billion in sales (1997 est.).

History

In 1945, the National Research Corporation (NRC) of Boston, Massachusetts, developed a method of dehydrating medical products for use in the U.S. war effort. The

US Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cla ...

wanted to extend this process to nutritious food, so NRC created a new subsidiary, the Florida Foods Corporation. Led by John M. Fox, Florida Foods Corporation won a government contract worth $750,000 for 500,000 lb (227,000 kg) of powdered orange juice for the war. The war ended and the contract was canceled before the factory could be built, but with

investment Investment is the dedication of money to purchase of an asset to attain an increase in value over a period of time. Investment requires a sacrifice of some present asset, such as time, money, or effort. In finance, the purpose of investing i ...

, the company moved forward with a

product Product may refer to: Business * Product (business), an item that serves as a solution to a specific consumer problem. * Product (project management), a deliverable or set of deliverables that contribute to a business solution Mathematics * Produ ...

. Rather than selling powder to the public market, the company decided to create frozen orange juice

, using a process that eliminated 80 percent of the water in orange juice. A

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

firm H. A. Loudon Advertising came up with the name Minute Maid, implying the juice was quick and easy to prepare. The first shipment took place in April 1946. The same month, the company was renamed Vacuum Foods Corporation. With limited funds for

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

, Fox himself went door to door giving free samples, until demand skyrocketed. In October 1948,

TIME magazine ''Time'' (stylized in all caps) is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on Mar ...

announced that entertainer

Bing Crosby Harry Lillis "Bing" Crosby Jr. (May 3, 1903 – October 14, 1977) was an American singer, musician and actor. The first multimedia star, he was one of the most popular and influential musical artists of the 20th century worldwide. He was a ...

was to employ a 5-day a week

radio show A radio program, radio programme, or radio show is a segment of content intended for broadcast on radio. It may be a one-time production or part of a periodically recurring series. A single program in a series is called an episode. Radio networ ...

to promote Minute Maid. The magazine article gave further details:

"Minute Maid (retail price: 29¢ a pint and a half) got into the field first in 1945, at a new $2,300,000 plant in Plymouth, Fla. With little cash to advertise, it lost $450,262 the first two years. Last year it finally turned the corner. Says Vacuum’s President John M. Fox: “Why, this orange juice thing is the wonder of the grocery world. Ask anybody.” Anybody in the frozen food industry agreed—and
Birds Eye Birds Eye is an American international brand of frozen foods owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia. The former Birds Eye Company Ltd., originally named "Birdseye Seafood, Inc." had be ...
, Snow Crop and others began to put out their own concentrate. Nevertheless, Vacuum’s sales increased so much that President Fox announced last week that the net profit for its last fiscal year was $179,865. Demand is so great, said Fox, that Vacuum has had to allocate shipments and is thinking of setting up a California plant. The shortage temporarily takes some of the bloom off the Crosby deal. But Vacuum hopes to step up output enough to fill the new orders Crosby will bring in. And in the scramble for the new market, Vacuum figures that Crosby is just the Pied Piper needed to lure customers away from the old brand names."

The Crosby radio show ran until October 1950 and the ability to purchase fresh-tasting orange juice at any time of year, far from where oranges are grown, proved popular, and led to the company's national success. In October 1949, the company adopted the name Minute Maid Corp. In late 1954, Minute Maid purchased rival Snow Crop. The Minute Maid company was purchased by

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

in 1960. In 1967, Minute Maid relocated to Houston, Texas, and joined with Duncan Foods to form the Coca-Cola Foods division. Dawson, Jennifer.
Big Firms Moving to Suburbs, part II
" ''

''. Friday July 27, 2007. Retrieved on June 17, 2009. In 1970, the company was involved in a scandal in the United States about bad housing, often referred to as "slave quarters", and working conditions of Minute Maid farm laborers in Florida. The

United Farm Workers The United Farm Workers of America, or more commonly just United Farm Workers (UFW), is a labor union for farmworkers in the United States. It originated from the merger of two workers' rights organizations, the Agricultural Workers Organizing ...

stepped in to support the workers. NBC reported on the issue in a 1970 documentary called ''Chet Huntley's Migrant: An NBC White Paper''. In response to the bad press and a boycott in Florida, the company established a program that improved the workers' situation. In 1973, the company released its first ready-to-drink, chilled orange juice product in the

, entering an "orange juice war" with

Tropicana Tropicana may refer to: Companies *Tropicana Entertainment, a former casino company that owned several Tropicana-branded casinos *Tropicana Products, a Chicago-based food company known for orange juice Hotels and nightclubs *Tropicana Casino & Re ...

. In 1996, the name was changed from Minute Maid Corp. to The Minute Maid Company. The Coca-Cola Company sold its Minute Maid orange groves in Florida in 1997. The United Farm Workers again took the side of the orange growers during this time. In 2001, the Minute Maid division of Coca-Cola launched the Simply Orange brand, which "uses a computer-modeled blending of citrus sources with the intent for the consumer to enjoy a uniform taste year-round". In 2002, Minute Maid bought the naming rights to re-brand the Houston Astros ballpark from

Enron Field Minute Maid Park is a retractable roof stadium in Houston, Texas, United States. It opened in 2000 as the home ballpark of Major League Baseball's Houston Astros. It has a seating capacity of 41,168, which includes 5,197 club seats and 63 lu ...

to Minute Maid Park. In 2003, Minute Maid's division fully merged with Coca-Cola North America.

Products

Argentina

*Minute Maid is marketed under the brand Cepita del Valle. **Apple, Homemade Apple, Homemade Orange, ''Multifruta'', ''Nutridefensas'' Apple, ''Nutridefensas'' Orange, Orange, Peach, Pineapple *Aquarius **Apple, Grape, Grapefruit, Lemonade, ''Multifruta'', Orange, Pear, Pink Grapefruit *Slightly Sparkling Aquarius **Zero Calories Citrus, Zero Calories Lemonade, Zero Calories Pear *Aquarius Zero **Apple, Grapefruit, Lemonade, Orange

Brazil

* Minute Maid Mais - Del Valle ** Apple, Cashew, Cashew Mango, Grape, Guava, Mango, Orange, Passion fruit, Peach, Homemade Orange

Canada

* Minute Maid 100% Juice ** Pure Squeezed Orange Juice, Pulp Free Pure Squeezed Orange Juice, Home Squeezed Style Orange Juice, Original Orange Juice, Pulp Free Orange Juice, Low Acid Orange Juice, Apple Juice, Apple Grape, Grapefruit Juice, Fruit Blend, Tropical Orange, and Mixed Berry * Simply Orange Juice *Fortified Juices ** Original Orange Juice with Calcium and Vitamin D, Orange Tangerine with Calcium and Vitamin D * Juice Drinks ** Fruit Punch, Berry Punch, Cranberry Punch, Grape Punch, Mango Punch, Orange Guava Punch, Peach Punch, Raspberry Punch, Orange Punch, Cranberry Cocktail, Pink Grapefruit Cocktail * Lemonades **Lemonade, Pink Lemonade * Tim Horton's Bottled Coffee ** Regular, Double Double, IcedCapp Moca

Colombia

* Del Valle

Costa Rica

Costa Rica Costa Rica (, ; ; literally "Rich Coast"), officially the Republic of Costa Rica ( es, República de Costa Rica), is a country in the Central American region of North America, bordered by Nicaragua to the north, the Caribbean Sea to the no ...

Minute Maid sells

products.

Chile

* Minute Maid is marketed under the brand Andina Del Valle

China

Marketed under the name 美汁源(MěiZhīYuán) with the following variants: * Minute Maid Pulpy (Orange) - first billion dollar

brand to emerge from China * Minute Maid Aloe & White Grape Juice * Minute Maid Red Grape Juice * Minute Maid Vit.C Lemon * Minute Maid Grapefruit * Minute Maid Exotic Fruits * Minute Maid Peach * Minute Maid Super Milky

France

* Minute Maid 100% fruit Juice ** 100% Orange Juice - Orange Juice drink with 100% orange juice ** 100% Apple Juice - Apple Juice drink with 100% apple juice (Granny Smith) ** Red Sensation - 100% juice drink made with apple, raspberry, and blackcurrant juices * Minute Maid InCase Juice Drinks ** Banana-Pineapple - enhanced with vitamins and calcium ** Banana-Cherry -Blackcurrant - enhanced with vitamins and calcium * Minute Maid Nectar Juice Drink ** Tropical - juice drink made from orange, apricot, guava, mango, passion fruit and sugar *Minute Maid In The Cafe ** Orange ** Strawberry ** Apple ** Tomato ** Raisin ** Peach

Dominican Republic

*In the Dominican Republic Minute Maid came to market in December 2007 with orange flavor, and in May 2008 launched the flavors of raspberry, apple and strawberry, in summer 2009 and launched the flavors of pear and carrot.

Hong Kong

* Minute Maid Pulpy orange juice * Minute Maid grapefruit juice * Minute Maid lemonade juice * Minute Maid aloe vera juice * Minute Maid apple juice

Iceland

* Minute Maid is sold under the brand name Tropi by company Vífilfell.

India

* Minute Maid Pulpy Orange Drink - Orange Juice drink made from concentrate. * Minute Maid Nimbu Drink - Lemon juice drink * Minute Maid Apple -

Apple juice Apple juice is a fruit juice made by the maceration and pressing of an apple. The resulting expelled juice may be further treated by enzymatic and centrifugal clarification to remove the starch and pectin, which holds fine particulate in suspe ...

* Minute Maid Mixed Fruit - A mixed fruit juice * Minute Maid Mango - Mango Juice Drink * Minute maid ''Mosambi'' (Minute Maid Sweet Lime) - pulpy citrus limon juice * Minute Maid 100% - Grape, Apple, Orange * Minute Maid Lychee drink * Minute Maid Tender coconut drink 100% natural and refreshing drink

Indonesia

* Minute Maid Pulpy - Juice drink made from concentrate with some orange pulp. **Orange, O'Mango (Orange and Mango), Tropical (Apple, Mango, Pineapple, Guava, Passion fruit) * Minute Maid Pulpy Apple Crush - Apple Juice drink made from concentrate with some apple bits. * Minute Maid Pulpy Aloe Vera with White Grape - White Grape juice drink made from concentrate with some aloe leaf meat. * Minute Maid Pulpy Fruit Bite **Orange, Pineapple, Mango * Minute Maid Refresh - Orange juice drink. * Minute Maid Nutriforce * Minute Maid Nutriboost

Japan

* Minute Maid Fruit Plus - Juice drink. ** Apple Guava, Lemon Lime, Orange Peach * Minute Maid Qoo ** Orange, Apple, Yoghurt * Minute Maid Craftz Mint Lemonade * Minute Maid Smoothie ** Mango Carrot Mix (Banana, Mango, Apple, Lemon, Carrot) with some apple pulp ** Acai Banana Mix (Apple, Banana, Grape, Lemon, Peach) with some apple and acai pulp * Minute Maid Otona no Zeitaku Ringo - 100% apple juice with carbonate and flavor. * Minute Maid Morning Fruit ** Cassis and Grape ** Pink Grapefruit Blend (Grapefruit, Apple, Grape) ** Orange Blend (Orange, Grape, Apple, Mandarin Orange, Lemon) ** Healthy Formula Acai Mix (Grape, Cassis, Blueberry, Acai extract) ** Healthy Formula Pomegranate Mix (Apple, Pomegranate, Grapefruit, Cranberry) * Minute Maid Orange 100% * Minute Maid Pink Grapefruit 100% * Minute Maid Peach Blend 100% (Peach, Apple, Grape) * Minute Maid Red & Green Apple 100% * Minute Maid Grape 100% * Minute Maid Fruit & Vegetable (Orange, Grape, Apple, Lemon, Pineapple, Carrot, Celery, Parsley, Pumpkin) * Minute Maid Morning Jelly - Jelly drink. ** Minute Maid Morning Banana ** Minute Maid Morning Mango ** Minute Maid Morning Apple * Minute Maid Aloe & White Grape - White Grape juice drink with some aloe leaf meat. * Minute Maid Hachimitsu Yuzu (Honey and Yuzu) - Shikoku Yuzu juice drink with honey.

Kazakhstan

* Minute Maid is marketed under the brand "Piko".
juice/nectar: apple, apricot, peach

Kenya

* Minute Maid - Mango Orange. ** Contains a mixture of Mango and Orange *minute maid pulpy orange 100% Minute Maid - Tropical Contains a mixture of tropical fruits Now available in Boost (Value added with milk and Vitamins) and Nutri Defensus,

Malaysia

* Minute Maid - Pulpy ** Contains pure orange juice and orange pulpy

Mexico

* Del valle Forte - Fruit Juices and Nectars. ** Apple, Orange, Grape, Peach, Pineapple, Mango, Tomato, 100% Orange Juice, 100% Apple Juice, Fibramix (Apple, Pineapple and Pear mix) and Fruits (Strawberry, Banana, Guava, Pineapple, Mango and Orange mix) * Minute Maid Revita - Fruit Drink. ** Limoné (Lemon), Marandú (Apple, Orange and Peach) and Melondía (Watermelon and Cantaloupe) * Minute Maid Nutri+ - Fruit Juice. ** Apple, Orange, Grape, Peach

Netherlands

* Minute Maid 100% fruit Juice ** 100% Orange Juice - Orange Juice drink with 100% orange juice ** 100% Apple Juice - Apple Juice drink with 100% apple juice ** 100% Tomato Juice - Tomato Juice ** 100% Mulityfruits - Multifruits

New Zealand

In New Zealand, Minute Maid is marketed as Keri Juice Co. * Keri Apple * Keri Kitchen Pineapple * Keri Pulpy Pineapple * Keri Pulpy Orange * Keri Cranberry * Keri 50% less sugar

Pakistan

Minute Maid entered the Pakistani market in 2008. Here they have used the same advertising concept as they have used in India i.e. "where is the pulp?". * Minute Maid Pulpy Orange * Minute Maid Pulpy Tropical * Minute Maid Pulpy Nimbu/Lemon (Launched in 2012 and discontinued the same year) Frugos PY Peach

Paraguay

* Minute Maid is sold under the brand name Frugos del Valle.Frugos del Valle Paraguay
/ref> * Frugos Néctar de Naranja (

Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...

Nectar Nectar is a sugar-rich liquid produced by plants in glands called nectaries or nectarines, either within the flowers with which it attracts pollinating animals, or by extrafloral nectaries, which provide a nutrient source to animal mutualists ...

) * Frugos Néctar de Manzana (

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

) * Frugos Néctar de Durazno (

Peach The peach (''Prunus persica'') is a deciduous tree first domesticated and cultivated in Zhejiang province of Eastern China. It bears edible juicy fruits with various characteristics, most called peaches and others (the glossy-skinned, non-fu ...

)

Philippines

* Minute Maid Fresh, ready-to-drink juice * Minute Maid Pulpy Orange, with real pulp bits * Minute Maid Pulpy Mango-Orange, with real pulp bits * Minute Maid Pulpy Four Seasons, with real pulp bits * Minute Maid bite

Peru

* Frugos

Romania

Marketed under the brand Cappy and has the following assortments: * Cappy Orange * Cappy Peach * Cappy Sicilian Red Orange * Cappy Pear * Cappy Sour Cherry

Russia

Minute Maid is marketed under the brand "Моя семья" (eng. "My family"). Also Minute Maid Pulpy Orange is selling under the brand "Добрый" (eng. "Kind")

Spain

* Minute Maid AntiOx - Combination of fruit juices with antioxidizing properties.Minute Main España
** Orange, Raspberry and Haw, Pineapple, Blackcurrant and Plum * Minute Maid Clásicos - Unsweetened fruit juices. ** Orange, Peach and grape, Pineapple and grape, Multifruit * Minute Maid Duofrutas - Mix of fruit juice, skimmed milk and vitamins. ** Mediterranean, Tropical * Minute Maid Limón&Nada - Lemonade drink available in Spain. ** Classic, Mint. * Minute Maid Selección - Fruit juices and nectars. ** Orange, Tomato, Apple, Pineapple, Peach, Grape * Minute Maid Premium - 100% fruit juices. ** Orange, Pineapple, Orange with Calcium * Minute Maid SojaPlus - Drink with fruit juice and soy. ** Latin fruits

United States

* Minute Maid Premium Orange Juice and Premium Blends (Frozen & Refrigerated) - Fruit drinks ** Original, Original + Calcium, Country Style, Extra

Vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) an ...

and E plus

Zinc Zinc is a chemical element with the symbol Zn and atomic number 30. Zinc is a slightly brittle metal at room temperature and has a shiny-greyish appearance when oxidation is removed. It is the first element in group 12 (IIB) of the periodi ...

, Kids+, Home Squeezed Style, Home Squeezed Style +

Calcium Calcium is a chemical element with the symbol Ca and atomic number 20. As an alkaline earth metal, calcium is a reactive metal that forms a dark oxide-nitride layer when exposed to air. Its physical and chemical properties are most similar to ...

, Pulp-Free, Low Acid, Light, Orange Tangerine + Calcium, Orange Passion + Calcium * Minute Maid Blends ** Orange Cranberry, Orange Passion, Orange Strawberry Banana, Orange Tangerine * Minute Maid Premium Lemonades - Juice drinks. ** Country Style Lemonade, Lemonade, Pink Lemonade, Limeade, Cherry Limeade, Lemonade Iced Tea, Raspberry Lemonade, Soft Frozen Lemonade,

Orangeade The term orange drink refers to a sweet, sugary, sometimes carbonation, carbonated, orange-flavored drink. Typically such beverages contain little or no orange juice and are mainly composed of water, sugar or sweeteners, flavor, coloring, and a ...

* Minute Maid Premium Punches - Juice drinks. ** Fruit Punch, Berry Punch, Tropical Punch, Citrus Punch, Grape Punch, Mango Punch, Peach Punch. * Minute Maid Active - Orange juice drink enriched with Glucosamine HCI. * Minute Maid Coolers - Fruit beverages. * Minute Maid Pomegranate Blueberry Flavored Blend of 5 Juices - This product was the target of a 2014 false advertising lawsuit.

POM Wonderful POM Wonderful, LLC is a private company which sells an eponymous brand of beverages and fruit extracts. It was founded in 2002 by the billionaire industrial agriculture couple Stewart and Lynda Rae Resnick. Through The Wonderful Company, their h ...

, a company selling 100% pomegranate juice sued the Coca-Cola company because the Minute Maid product contains only .3% pomegranate juice and 99.4% apple juice. * Minute Maid Heart Wise - Orange juice drink naturally sourced with plant sterols. * Minute Maid Juice Box - 100% juice drink. ** Apple Juice, Fruit Punch, Grape, Orange Tropical, Orange, Mixed Berry, Lemonade * Minute Maid Juice To Go - Juice drink marketed in plastic bottles to drink on the go. ** Apple, Apple Cranberry, Apple Cranberry Raspberry, Apple Grape, Berry, Citrus Blend, Cranberry, Cranberry Grape, Cranberry Lemon, Fruit Punch, Grape, Graprefruit, Lemon Raspberry, Orange, Pineapple Orange Juice, Raspberry Strawberry * Minute Maid Just 10 - Fruit punch flavored juice drink. * Minute Maid Enhanced - Mango Tropical, Strawberry Kiwi, Pomegranate Berry 12-oz PET, all enhanced with yerba mate for a natural energy lift; 27% juice blend * Minute Maid Lemonades and Fruit Drinks - Fruit drink. ** Lemonade, Pink Lemonade, Raspberry Lemonade, Limeade, Fruit Punch, Strawberry Passion, Tropical Citrus, Berry Kiwi * Minute Maid Light - Low calorie fruit drinks. ** Lemonade, Raspberry Passion, Mango Tropical, Guava Citrus, Cherry Limeade * Minute Maid Multi-Vitamin - Orange juice enriched with vitamins. * Minute Maid Premium Juices & Cocktails **

Juice,

Grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began perhaps 8,000 years ago, ...

Juice Cocktail, Ruby Red

Grapefruit The grapefruit (''Citrus'' × ''paradisi'') is a subtropical citrus tree known for its relatively large, sour to semi-sweet, somewhat bitter fruit. The interior flesh is segmented and varies in color from pale yellow to dark pink. Grapefruit is ...

Blend, Cranberry Apple Cocktail * Disney Hundred Acre Wood 100% Juice Beverages ** Apple Strawberry, Apple Grape, Apple Raspberry Peach, Apple Cherry Banana * Minute Maid Soft Drinks ** Orange, Diet Orange, Lemon Lime, Diet Lemon Lime, Grape, Fruit Punch, Strawberry, Pineapple, Black Cherry * Simply Orange - premium not-from-concentrate fruit juices ** Simply Orange: Grove Made (high-pulp), Country Stand (medium-pulp), Original (pulp-free), Calcium (pulp-free with 32% Dietary Reference Intake of calcium), With Mango, With Pineapple ** Simply Lemonade, Simply Lemonade With Raspberry ** Simply Limeade ** Simply Grapefruit ** Simply Apple * Minute Maid Aguas Frescas - a flavored non-carbonated juice beverage inspired by

Latin American Latin Americans ( es, Latinoamericanos; pt, Latino-americanos; ) are the citizens of Latin American countries (or people with cultural, ancestral or national origins in Latin America). Latin American countries and their diasporas are multi-eth ...

drinks. ** Strawberry, hibiscus, mango

Taiwan

*Minute Maid Pulpy orange juice *Minute Maid grapefruit juice *Minute Maid lemonade juice *Minute Maid grape aloe vera juice *Minute Maid apple aloe vera juice *Minute Maid Pulpy Tropical Fruit Juice

Trinidad and Tobago

*Caribbean Bottlers Ltd

Venezuela

* Sonfil: Orange Juice

Vietnam

* Minute Maid Teppy Orange Drink - Orange Juice drink made from concentrate.

Mongolia

*Minute Maid Punch Honey pear *Minute Maid Punch Apple *Minute Maid Grape *Minute Maid Orange *Minute Maid Pulpy Orange *Minute Maid Pineapple *Minute Maid Punch Peach *Minute Maid Guava *Minute Maid Tropical *Minute Maid Mango

Other products

* Bibo *

* Bacardi Mixers *

Odwalla Odwalla Inc. () was an American food product company selling fruit juices, smoothies and food bars founded in Santa Cruz, California in 1980 and from 1995–2020 was headquartered in Half Moon Bay, California. Odwalla's products included juices, ...

Beverages *

Qoo is a non-carbonated beverage from the Coca-Cola Company. Originally introduced in Japan on May 28, 1999, in the Kyushu region and on November 1, 1999, in all of Japan after Coca-Cola executed the creation of a kid and teen-oriented beverage afte ...

* Five Alive Citrus Beverages * Bright & Early Breakfast Beverages * Minute Maid Frozen Fruit Bars * Minute Maid Deli * Minute Maid Fresh * Minute Maid Soft Drink * Minute Maid Splash

Headquarters

Minute Maid original offices were located in New York. John M Fox, president of the company announced on October 20, 1957, that Minute Maid Headquarters would be moved to a new building located on the corner of US 441 and Hwy Route 50 in Orlando, Florida. MinuteMaidHQSugarLandTX

Minute Maid has its headquarters in an office building in the Sugar Land Town Square development in

First Colony First Colony is a master-planned community in Fort Bend County, Texas. The community, with approximately 50,000 residents,Kaplan, David.Blending elegance and fast food" ''Houston Chronicle''. May 13, 2010. Retrieved on May 14, 2010. encompasses o ...

,Bivins, Ralph.
Sugar Land Town Square developers at jumping-off point in project
. ''

Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Texas, United States. , it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With it ...

''. Wednesday September 27, 2000. Business 1. Retrieved on May 15, 2010.

. In 1985,

purchased the 2000 St. James Place in Houston from

Bechtel Corporation Bechtel Corporation () is an American engineering, procurement, construction, and project management company founded in San Francisco, California, and headquartered in Reston, Virginia. , the '' Engineering News-Record'' ranked Bechtel as ...

for Minute Maid. Minute Maid moved into the new office building the following year. In 2007, Coca-Cola retained New York-based Corporate Realty Consultants and Boyd Commercial LLC of Houston to sell 2000 St. James Place. The company negotiated with Planned Community Developers to lease an office building in Sugar Land Town Square. Then, in January 2008, Minute Maid announced plans to move its headquarters to Sugar Land. The headquarters building is located at Sugar Land's town center and opened on February 16, 2009. The city of Sugar Land gave the company a $2.4 million tax incentive to move its headquarters there. On March 6, 2021, amid the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

, Coca-Cola announced it was closing Minute Maid's office in Sugar Land and would join the operations with the company's base in

Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

References

External links

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Official Minute Maid Company website
{{Coca-Cola brands Juice brands Coca-Cola brands Drink companies of the United States Manufacturing companies based in Houston Companies based in Sugar Land, Texas American companies established in 1945 Food and drink companies established in 1945 1945 establishments in Massachusetts American brands Food and drink companies based in Texas Coca-Cola acquisitions 1960 mergers and acquisitions