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Minds is a blockchain-based
social network A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...
. Users can earn money or
cryptocurrency A cryptocurrency, crypto-currency, or crypto is a digital currency designed to work as a medium of exchange through a computer network that is not reliant on any central authority, such as a government or bank, to uphold or maintain it. It i ...
for using Minds, and
token Token may refer to: Arts, entertainment, and media * Token, a game piece or counter, used in some games * The Tokens, a vocal music group * Tolkien Black, a recurring character on the animated television series ''South Park,'' formerly known as ...
s can be used to boost their posts or crowdfund other users. Minds has been described as more privacy-focused than mainstream social media networks. Writers in ''
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'', ''
Engadget ''Engadget'' ( ) is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. ''Engadget'' manages ten blogs four of which are written in English and six have international versions with independent editori ...
,'' and ''
Vice A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...
'' have noted the volume of
far-right Far-right politics, also referred to as the extreme right or right-wing extremism, are political beliefs and actions further to the right of the left–right political spectrum than the standard political right, particularly in terms of being ...
users and content on the platform. Minds describes itself as focused on
free speech Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The rights, right to freedom of expression has been ...
, and minimally
moderates Moderate is an ideological category which designates a rejection of radical or extreme views, especially in regard to politics and religion. A moderate is considered someone occupying any mainstream position avoiding extreme views. In American ...
the content on its platform. Its founders have said that they do not remove extremist content from the site out of a desire to deradicalize those who post it through civil discourse.


History

Minds was co-founded in 2011 by Bill Ottman and John Ottman as an alternative to social networks such as Facebook, which the founders believed abused their users via "spying, data mining, algorithm manipulation, and no revenue sharing". Other cofounders were Mark Harding, Ian Crossland, and Jack Ottman. Minds launched to the public in June 2015. A Facebook page affiliated with the
hacktivist In Internet activism, hacktivism, or hactivism (a portmanteau of '' hack'' and '' activism''), is the use of computer-based techniques such as hacking as a form of civil disobedience to promote a political agenda or social change. With roots in h ...
group
Anonymous Anonymous may refer to: * Anonymity, the state of an individual's identity, or personally identifiable information, being publicly unknown ** Anonymous work, a work of art or literature that has an unnamed or unknown creator or author * Anonym ...
encouraged its followers to support Minds in 2015, and called for developers to contribute to the service's open source codebase. In 2018, over 150,000 Vietnamese users joined Minds after fearing that Facebook would comply with a new law requiring them to remove political dissent and release user data to the Vietnamese government. Beginning in May 2020, over 250,000 Thai users joined Minds after growing concerns about privacy on Twitter, which had been widely used for political activism. This led Minds to add Thai language support to its mobile apps, and upgrade its servers to handle the influx of traffic. In October 2019, United States President
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
invited Minds to a social media summit hosted at the White House. In January 2021, after
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
and
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
removed tens of thousands of Trump supporters and alleged white supremacists from their platforms in the wake of the
2021 United States Capitol attack On January 6, 2021, following the defeat of then-U.S. President Donald Trump in the 2020 presidential election, a mob of his supporters attacked the United States Capitol Building in Washington, D.C. The mob was seeking to keep Trump in pow ...
earlier that month, Minds was among the alternative apps those users adopted. In June 2020, Minds hosted "MINDS: Festival of Ideas" at the Beacon Theatre in New York City. Appearances included
Tulsi Gabbard Tulsi Gabbard (; born April 12, 1981) is an American politician, United States Army Reserve officer and political commentator who served as the U.S. representative for Hawaii's 2nd congressional district from 2013 to 2021. Gabbard was the firs ...
, Daryl Davis,
Tim Pool Timothy Daniel Pool (born March 9, 1986) is an American YouTuber, political commentator and podcast host who first became known for live streaming the 2011 Occupy Wall Street protests. He joined Vice Media and Fusion TV in 2014, later workin ...
, and Cornel West.


Service

Minds is a website as well as a desktop and
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
. The platform awards Ethereum ERC20 cryptocurrency tokens to its users based on their engagement with the site, and users spend tokens to promote their content or to crowdfund other users through monthly subscriptions. The tokens can also be bought and redeemed for standard currency. Minds offers a monthly premium subscription that gives users access to exclusive content, the ability to become
verified Verified is a United Nations project to improve access to accurate information. In the project the United Nations seeks to organize a network of millions of online volunteers to curate and fact check information online. Verified has held a socia ...
, and the ability to remove boosted posts from their feed. Posts on Minds appear in reverse chronological order, unlike many mainstream platforms that use more complex and often secret ranking algorithms to determine which posts appear. Minds has been described as an alt-tech platform, alongside other services including
Parler Parler () is an American alt-tech social networking service associated with conservatives. Journalists have described Parler as an alt-tech alternative to Twitter, and users include those banned from mainstream social networks or who oppose ...
, Gab,
BitChute BitChute is an alt-tech video hosting service launched by Ray Vahey in January 2017. It describes itself as offering freedom of expression, while the service is known for hosting far-right individuals, conspiracy theorists, and hate speech. So ...
, and MeWe.


Privacy and security

Minds has been described as more privacy-focused than its competitors. All messages sent between users are end-to-end encrypted, meaning even those who work for the company can't read their contents. Minds is also open source, so its codebase can be freely audited for vulnerabilities or other privacy concerns. Users can optionally register anonymously. In 2015 an application security consultant posted to the
Full Disclosure Full disclosure or Full Disclosure may refer to: Computers * Full disclosure (computer security), in computer security the practice of publishing analysis of software vulnerabilities as early as possible * Full disclosure (mailing list), a mail ...
mailing list to say that the Minds client was accepting encryption keys without any identity verification, and that Minds was using its own weak cryptography protocol. Earlier the same week, a security company had released a
full disclosure Full disclosure or Full Disclosure may refer to: Computers * Full disclosure (computer security), in computer security the practice of publishing analysis of software vulnerabilities as early as possible * Full disclosure (mailing list), a mail ...
report claiming they had found that it was possible for them to delete any message, edit any user's profile, and upload arbitrary files to Minds. Mark Harding, Minds' CTO, denied the claims made on the mailing list. A security researcher at Johns Hopkins Information Security Institute agreed that the encryption used by Minds was weak, saying that although it wasn't necessarily exploitable, "I am not optimistic that they got it right". Bill Ottman, Minds' CEO, acknowledged the issues reported in the security company's full disclosure and said that the company had addressed them.


Content

In a 2018 interview with ''
TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately ...
,'' founder and CEO Bill Ottman said that Mind's mission was "Internet freedom with privacy, transparency, free speech within the law and user control". Minds' terms of service disallows doxing, inciting violence, posting terroristic content, and harassing other users directly. Minds has been described as less rigorous about removing objectionable content than more mainstream social networks. A 2018 ''Wired'' article noted that
hate speech Hate speech is defined by the ''Cambridge Dictionary'' as "public speech that expresses hate or encourages violence towards a person or group based on something such as race, religion, sex, or sexual orientation". Hate speech is "usually thoug ...
was not disallowed, and reported that "The vast majority of content on Minds is innocuous, but posts do appear there that would constitute hate speech on other platforms". Following a February 2018 appearance by Ottman on the
Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
show '' Tucker Carlson Tonight'', Media Matters for America described Minds as "full of bigotry" and described the site's content as racist,
antisemitic Antisemitism (also spelled anti-semitism or anti-Semitism) is hostility to, prejudice towards, or discrimination against Jews. A person who holds such positions is called an antisemite. Antisemitism is considered to be a form of racism. Antis ...
, and misogynist. Also in 2018, a writer for ''Engadget'' wrote about his concerns with the site's commitment to protecting free speech: "It's not until you survey the most popular channels on the platform that you start wondering what sort of free speech and debate Minds is interested in protecting. The site's stars are largely the intellectual bantamweights of the far-right movement, and the debate seems very one-sided. If you're wondering where people with Pepe the Frog avatars have migrated to, it's here. In fact, the general tenor of Minds is a combination of race hate, gun porn, 'pro-white erotica' and lots and lots of weed". ''Vice'' criticized Minds in 2019 as a "haven" for neo-Nazis and
far-right Far-right politics, also referred to as the extreme right or right-wing extremism, are political beliefs and actions further to the right of the left–right political spectrum than the standard political right, particularly in terms of being ...
groups and individuals. In response to the 2019 allegations, the site banned several neo-Nazis and people belonging to other hate groups.
Nathaniel Popper Nathaniel Popper is a journalist for ''The New York Times'' covering finance and technology from San Francisco. He previously worked for the ''Los Angeles Times'', ''The'' ''Forward'', '' Let’s Go Travel Guides'' and ''The Boston Globe''. He studi ...
wrote for ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' in 2021 that Minds "became an online home to some of the right-wing personalities and neo-Nazis who were booted from mainstream social networks, along with fringe groups, in other countries, that have been targeted by their governments".


Moderation

In 2018, Minds had a small team that was responsible for policing content on the site, and was not using
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...
to try to detect content that violated the site's terms of service. In May 2019, ''Wired'' wrote that Minds' moderation team was "about five" people, and that the company was in the process of forming a "
jury A jury is a sworn body of people (jurors) convened to hear evidence and render an impartiality, impartial verdict (a Question of fact, finding of fact on a question) officially submitted to them by a court, or to set a sentence (law), penalty o ...
system" that would remove content based on votes from its users. In August 2019, Ottman said to NPR that they had recently rolled out the jury system, which allows users who feel moderation of their content has been unfair to appeal to a randomly-selected twelve-person jury made up of other users.


Deradicalization

Ottman has said that he opposes removing hate speech and other objectionable content from Minds because he believes it can draw more attention to it, and that he opposes
deplatforming Deplatforming, also known as no-platforming, has been defined as an "attempt to boycott a group or individual through removing the platforms (such as speaking venues or websites) used to share information or ideas," or "the action or practice o ...
extremists because he believes it only serves to push people towards more "other darker corners of the internet". In a 2019 statement to ''
Vice A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...
'', Minds executives expressed their belief that "free expression and transparency as the antidote to radicalization, violence, and extremism". Minds has partnered with Daryl Davis on a deradicalization project called "Change Minds". Davis is a Black R&B musician who also engages with members of the
Ku Klux Klan The Ku Klux Klan (), commonly shortened to the KKK or the Klan, is an American white supremacist, right-wing terrorist, and hate group whose primary targets are African Americans, Jews, Latinos, Asian Americans, Native Americans, and ...
to try to convince them to leave and disavow the group. Davis has said he hopes to use Minds to teach people how to engage civilly with one another even when they hold opposing views.


Users

Minds told ''
Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...
'' it had experienced 60million visits in 2015. In 2018, '' Wired'' said that Minds had 1million users in total, 110,000 of whom were active in a given month. In May 2020, Minds reported having more than 2.5million registered users and 300,000 monthly active users. According to ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'', Minds is one of a group of alt-tech websites "whose light touch in content moderation is presented as a commitment to free speech", which has led conservatives to create accounts on the platform to use in the event of bans from more restrictive sites. In January 2021, the ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' reported that YouTube and Facebook removed tens of thousands of Trump supporters and white supremacists from their platforms, and that Minds was among the alternative apps those users adopted.


Funding

Minds has been funded through
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
and equity crowdfunding. The company raised $350,000 in 2013. The service later raised $1million via a Regulation CF equity crowdfunding campaign. In October 2018, Minds raised $6million in Series A funding from Medici Ventures, an
Overstock.com Overstock.com, Inc. is an American internet retailer selling primarily furniture headquartered in Midvale, Utah, near Salt Lake City. Businessman Patrick M. Byrne founded Overstock.com in 1999. The company initially sold exclusively surplus and ...
subsidiary.
Patrick M. Byrne Patrick Michael Byrne (born November 29, 1962) is an American businessman. In 1999, Byrne launched Overstock.com after leading two smaller companies. Byrne led Overstock as chief executive officer for two decades, from 1999 to 2019. In 2002, Byrne ...
, founder and CEO of Overstock.com, joined Minds' board of directors. He was later succeeded by Stanton Huntington, General Counsel at Medici Ventures.


See also

* List of social networking websites *
8chan 8kun, previously called 8chan, Infinitechan or Infinitychan (stylized as ∞chan), is an imageboard website composed of user-created message boards. An owner moderates each board, with minimal interaction from site administration. The site ha ...
* DLive * Gab (social network) *
Parler Parler () is an American alt-tech social networking service associated with conservatives. Journalists have described Parler as an alt-tech alternative to Twitter, and users include those banned from mainstream social networks or who oppose ...
* Voat


References


External links

* {{Cryptocurrencies, state=collapsed Alt-tech Android (operating system) software American social networking websites Anonymity Anonymous (hacker group) Ethereum tokens Internet privacy Internet properties established in 2011 IOS software Websites with far-right material