MindGym is a surreal game about creative thinking. It was produced as a CD-ROM in 1996 by London-based Melrose Film Productions and NoHo Digital and published by Macmillan (UK), Simon & Schuster (US) and Ravensburger (Germany).
Development
A client-driven project, Mindgym was conceived and produced by
Adam Gee, while working at video training company Melrose to create an "interactive training product that would teach corporate middle-management about the value of ‘creative thinking’". He approached NoHo with the idea as the company had the capacity to make games
Tim Wright of NoHo designed the project with a specific vision to utilise the talents of Rob Bevan as art director, Adam Gee as producer and script editor, Jason Loader as 3d animator and comedian, and Nigel Harris as sound designer.
After a script and demo were created, NoHo teamed up with Macmillan, having proven that the concept could be funnier, bigger, and have a broader appeal.
Reception
Critical reception
The project has been categorised as "a personality test", "an interactive experience", "comedy self help disk", and "a game".
It has been likened to comedic surreal video games such as ''
You Don’t Know Jack'' and ''
Starship Titanic
''Starship Titanic'' is an adventure game developed by The Digital Village and published by Simon & Schuster Interactive. It was released in April 1998 for Microsoft Windows and in March 1999 for Apple Macintosh. The game takes place on the ep ...
.''
Sacha Cohen of ''
The Washington Post
''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'' compared the surreal and silly game to the work of
Salvador Dalí
Salvador Domingo Felipe Jacinto Dalí i Domènech, Marquess of Dalí of Púbol (; ; ; 11 May 190423 January 1989) was a Spanish Surrealism, surrealist artist renowned for his technical skill, precise draftsmanship, and the striking and bizarr ...
and
Dada
Dada () or Dadaism was an art movement of the European avant-garde in the early 20th century, with early centres in Zürich, Switzerland, at the Cabaret Voltaire (Zurich), Cabaret Voltaire (in 1916). New York Dada began c. 1915, and after 192 ...
ism, while describing the personal trainer as a cross between the
Three Stooges
The Three Stooges were an American vaudeville and comedy team active from 1922 until 1970, best remembered for their 190 short subject films by Columbia Pictures. Their hallmark styles were physical farce and slapstick. Six Stooges appeared ...
and
Richard Simmons
Milton Teagle "Richard" Simmons (born July 12, 1948) is an American fitness personality and public figure, known for his eccentric, flamboyant, and energetic personality. He has promoted weight-loss programs, most prominently through his ''Swe ...
, ultimately questioning what the makers of the program were thinking when they designed it.
Awards and nominations
''MindGym'' won the very first
BAFTA Interactive Entertainment Award in the Comedy category. The award was presented in February 1998 by
Stephen Fry
Stephen John Fry (born 24 August 1957) is an English actor, broadcaster, comedian, director and writer. He first came to prominence in the 1980s as one half of the comic double act Fry and Laurie, alongside Hugh Laurie, with the two starring ...
. The other nominations were
Douglas Adams
Douglas Noel Adams (11 March 1952 – 11 May 2001) was an English author and screenwriter, best known for ''The Hitchhiker's Guide to the Galaxy''. Originally a 1978 BBC radio comedy, ''The Hitchhiker's Guide to the Galaxy'' developed into a " ...
' ''
Starship Titanic
''Starship Titanic'' is an adventure game developed by The Digital Village and published by Simon & Schuster Interactive. It was released in April 1998 for Microsoft Windows and in March 1999 for Apple Macintosh. The game takes place on the ep ...
'' and ''
You Don't Know Jack''.
Bafta plugs into interactive awards
from BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
''.