Mimu Maxi (styled MIMU MAXI) is a women's fashion company based in New York City. The company was founded in 2014 by
Chabad
Chabad, also known as Lubavitch, Habad and Chabad-Lubavitch (), is an Orthodox Jewish Hasidic dynasty. Chabad is one of the world's best-known Hasidic movements, particularly for its outreach activities. It is one of the largest Hasidic group ...
Hasidic
Hasidism, sometimes spelled Chassidism, and also known as Hasidic Judaism (Ashkenazi Hebrew: חסידות ''Ḥăsīdus'', ; originally, "piety"), is a Jewish religious group that arose as a spiritual revival movement in the territory of contem ...
women Mushky Notik and Mimi Hecht.
The brand gained attention for their attempt at mediating between contemporary fashion trends and the moral codes of Orthodox Judaism which legislates various modesty requirements for Jewish women. In 2014, the brand founders collaborated with a Muslim fashion blogger causing some debate in the Orthodox community.
See also
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Modest fashion
The term modest fashion or modest dressing refers to a fashion trend in women of wearing less skin-revealing clothes, especially in a way that satisfies their spiritual and stylistic requirements for reasons of faith, religion or personal preferen ...
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Hipster Hasidim Chabad hipsters (or hipster Hasidim) are the cross-acculturated members of the Chabad Hasidic community and contemporary hipster subculture. Beginning from the late 2000s through the 2010s, a minor trend of cross acculturation of Chabad Hasidism a ...
References
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Clothing brands
Chabad communities
Chabad in the United States
Hasidic Judaism in New York City