Mimi Kalinda
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Mimi Kalinda, originally from the
Democratic Republic of the Congo The Democratic Republic of the Congo (french: République démocratique du Congo (RDC), colloquially "La RDC" ), informally Congo-Kinshasa, DR Congo, the DRC, the DROC, or the Congo, and formerly and also colloquially Zaire, is a country in ...
and
Rwanda Rwanda (; rw, u Rwanda ), officially the Republic of Rwanda, is a landlocked country in the Great Rift Valley of Central Africa, where the African Great Lakes region and Southeast Africa converge. Located a few degrees south of the Equator ...
and raised in
South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
, is the Group CEO and Co-founder o
Africa Communications Media Group
(ACG), a pan African public relations and communications agency based in
Johannesburg Johannesburg ( , , ; Zulu and xh, eGoli ), colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a megacity, and is one of the 100 largest urban areas in the world. According to Demo ...
, South Africa. Kalinda also serves as the Director of Global Communications fo
Innovations for Poverty Action
headquartered in Washington, DC. She is the former Brand, Marketing and Communications Director at th
Global Development Incubator
headquartered in Washington, DC. Kalinda is also the former director of communications for the African Institute for Mathematical Sciences (AIMS), a pan-African network of centres of excellence in mathematical sciences.


Career

Previously, as FleishmanHillard (FH)’s Africa Lead, Kalinda was responsible for the global public relations firm’s engagement with its affiliates in Africa as well as identifying and developing partnerships in new markets. Mimi was part of the team that won PRISM Awards for the Barclays Africa "Prosper" campaign as well as the African Union's campaign against Ebola, for which they raised $51 million. Kalinda also worked for
Weber Shandwick Weber Shandwick is a marketing communications firm formed in 2001 by merging the Weber Group, Shandwick International and BSMG. The company is part of global agency network Interpublic Group (IPG), as part of the parent company's IPG DXTRA opera ...
, where she led pan-African business development efforts and managed social impact accounts, including the Innovation Prize for Africa, the
Bill & Melinda Gates Foundation The Bill & Melinda Gates Foundation (BMGF), a merging of the William H. Gates Foundation and the Gates Learning Foundation, is an American private foundation founded by Bill Gates and Melinda French Gates. Based in Seattle, Washington, it was l ...
and the
Michael & Susan Dell Foundation The Michael & Susan Dell Foundation was set up in 1999. Susan and Michael Dell have supported the foundation primarily through investing the proceeds of sales of shares of Dell Inc. More than (USA) $650 million has been given to children's issues ...
. She also worked to raise visibility of Samsung’s CSR initiatives during the 2013 African Cup of Nations, and led content creation for the African Union’s CAADP framework and Nigeria’s Ministry of Agriculture. From 2003 to 2006, Kalinda worked in New York City with Director
Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...
, and she was a production assistant on the film ''
Inside Man ''Inside Man'' is a 2006 American heist thriller film directed by Spike Lee and written by Russell Gewirtz. It centers on an elaborate bank heist on Wall Street over a 24-hour period. The film stars Denzel Washington as Detective Keith Frazi ...
''. During this time, she also produced and directed her first documentary, ''Miseducating the World'', about the effect of the US news media’s negative portrayal of Africa on Africans living in the
diaspora A diaspora ( ) is a population that is scattered across regions which are separate from its geographic place of origin. Historically, the word was used first in reference to the dispersion of Greeks in the Hellenic world, and later Jews after ...
. She was the first African woman to host a show on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
in 2000, based in London. Mimi Kalinda was also a host of the Guinness Football Challenge, game show that celebrates soccer with the definitive fan test. She also hosted a show called "Talking To Africa" on Africa Business radio. The show looked to unpack Africa's reputational challenges and opportunities. Mimi leveraged her experience of over two decades in communications in Africa and abroad to argue and highlight the importance of giving Africans a voice and recreating the African continent's narrative. Mimi frequently hosts workshops for leaders across Africa on Storytelling and Communications. Through her compan
Storytelling and Leadership
Kalinda has led workshops on Storytelling and Narrative Leadership for the Obama Foundation Leaders: Africa program, as well as for the University of Cape Town Graduate School of Business: Women in Business Conference, the Africa Trade and Investment Global Summit 2018 in Washington, DC, ABSA in South Africa and Ghana, and WomHub. Mimi Kalinda is also an accomplished keynote speaker, narrative shaper and coach. Most recently, she spoke at the continent-wide Vodacom/Vodafone Africa rising Communications Conference as well as the MultiChoice Women in Technology conference. She has also given masterclasses on Storytelling and Narrative Leadership to various local, African, and Global organizations including Old Mutual, Global Health Corps, Dalberg, Project Management Institute, and Momentum Health.


Honours and nominations

Kalinda's work has been honored through several awards, such as a One World Media Award for ''Rien Que La Verite'', a television program advocating the prevention of HIV/AIDS and an end to violence against women in the DRC. She was also the recipient of the Emerging Producers Bursary from the World Congress of Science and Factual Producers (WCSFP). In 2014, Kalinda presented Music Rekindles History from Japan for the NHK channel, in which she explored how music is providing moral support to people in the Tohoku region now undergoing recovery from the tsunami. Mimi Kalinda is also a Desmond Tutu Leadership Program Fellow, a programme that welcomes an elite group of Africa's highest potential young leaders, representing a wide range of sectors. Offered on a part-time basis over six months, the programme includes two 9-day Group Learning Modules with an array of distinguished leaders and faculty. She was nominated for the Women4Africa Awards 2016 as a finalist in the International African Woman of the Year category. Mimi was also a finalist for the Standard Bank Top Women Awards as Entrepreneur of the Year 2019 and 2020. In December 2019, Reset Global People listed her in its annual Top 100 Women CEOs in Africa.


Boards

Mimi sits on the board o
Catalyst for Growth (C4G)
a solution launched by JP Morgan and Dalberg to support entrepreneurs across Africa, and she serves on the advisory board of Africa Works Ventures, a Hong Kong based consultancy which facilitates investment from China for promising African companies. Kalinda sits on the Africa Brand Counsel, and is the Rebranding Africa Champion for Africa 2.0.


Book

Mimi Kalinda is an author of an e-book titled, ''Talking to Africa: Considering Culture in Communications for a Complex Continent.'' The book reviews how understanding the cultural dynamics of four major African markets (Nigeria, Kenya, Ethiopia and South Africa) can lead to the development and more successful implementation of communications strategies that are results-driven. The take-home message from this e-book is, when communicating to Africans, do your homework, do not underestimate cultural dynamics, and do not stereotype or make assumptions.


References


External links


Blog

Leading Ladies Africa Interview

She inspires Her interview
{{DEFAULTSORT:Kalinda, Mimi Year of birth missing (living people) Living people 20th-century South African women 21st-century South African women Public relations people