Milwaukee's Best is a 4.8% alcohol by volume,
American-style pale lager
Pale lager is a very pale-to-golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness.
The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brewing ...
brewed by
Miller Brewing Company of
Milwaukee, Wisconsin
Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
, in the United States. Its sibling beers are Milwaukee's Best Ice (5.9%) and Milwaukee's Best Light, which is 4.1%. It is sometimes referred to as "the beast."
History
Established in 1895 as Gettelman's Milwaukee's Best Beer, Miller Brewing Company shortened the brand name to Milwaukee's Best when they took over the
A. Gettelman Brewing Company
The A. Gettelman Brewing Company was an American brewery that was based in Milwaukee, Wisconsin from 1856 until 1961, when it was sold to Miller Brewing Company. It was the smallest of the "Big Five" breweries from Milwaukee's brewing legacy ( Sch ...
of Milwaukee in 1961.
Since then, the best-selling offering, Milwaukee’s Best Light, was introduced in 1986, and Milwaukee's Best Ice was introduced in 1992.
Milwaukee's Best Light is the Official Beer Sponsor of the
2009 World Series of Poker
The 2009 World Series of Poker was the 40th annual World Series of Poker (WSOP). It was held at the Rio All Suite Hotel and Casino in Las Vegas, Nevada, and ran from May 27 to July 15. There were 57 bracelet events, culminating in the $10,000 No- ...
, which continues a relationship between the two entities that began in 2006.
According to a report by Beer Marketer's Insights and published by ''
USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'' on December 9, 2013, sales of Milwaukee’s Best in America have declined in recent years. Despite MillerCoors shipping nearly 2 million barrels in 2007, sales of the beer dropped over the next five years, with just 1.1 million barrels sold.
Molson Coors announced the discontinuation of the original Milwaukee's Best in August 2021 as it cut back on its low-end beers. The Ice and Light varieties were not included in the change.
Molson Coors is dropping 11 ‘economy’ brands including Keystone Ice and High Life Light
''Marketwatch''. August 3, 2021. Retrieved August 10, 2021.
Products
Milwaukee's Best Lager
In the fall of 2016, the alcohol content was increased from 4.3% to 4.8%, and the name changed from "Milwaukee's Best Premium" to "Milwaukee's Best Lager." The name was eventually changed back to "Milwaukee's Best Premium."
Milwaukee's Best Ice
In the fall of 2016, the alcohol content was increased from 5.9% to 6.9%.
Awards
Milwaukee's Best
* Bronze medal, 2005 Great American Beer Festival, American-Style Lager
Milwaukee's Best Light
* Silver medal, 2006 Great American Beer Festival, American-Style Light Lager
Milwaukee's Best Ice
* Bronze medal, 2003 Great American Beer Festival, American-Style Specialty Lager
Advertising
In 2006, MillerCoors ran a series of ads depicting men who were perceived as being unmanly, and are subsequently crushed by a giant can of Milwaukee's Best Light falling from the sky, followed by the slogan "Men should act like men, and light beer should taste like beer."
References
External links
*
{{SABMiller
American beer brands