Millions of Us LLC is an American specialty marketing agency, focused on
virtual worlds and large online communities.
Founded in 2006 and based in San Francisco, the agency's clients include
20th Century Fox
20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
,
Warner Bros.,
Toyota,
Microsoft, and
Intel. By late 2007, the company's executives were regularly quoted as authorities on virtual worlds and
social media in business, technology, entertainment, and advertising publications.
Millions of Us is led by
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
Reuben Steiger and President Christian Lassonde, former
Linden Lab executives. The firm initially established a reputation in 2006 as a market leader in developing campaigns and presences in
Second Life for corporations such as
Toyota and
Microsoft. Beginning in June 2007, Millions of Us diversified into other virtual worlds such as
Gaia Online and
IAC/InterActiveCorp's Zwinktopia.
In October 2007, The
Omnicom Group (NYSE: OMC), the world's largest advertising agency holding company in terms of revenue, took a minority stake in Millions of Us LLC.
References
{{Reflist
Other sources
* Steel, Emily (October 23, 2007). "Marketers explore new virtual worlds." The Wall Street Journal.
* Kluth, Andreas (October 18, 2007). "Social graph-iti." The Economist.
* Wagner, Mitch (September 21, 2007). "The Future of Virtual Worlds." InformationWeek.
* Inskeep, Steve (November 6, 2006). "Second Life: Real Money in a Virtual World." National Public Radio "Morning Edition."
* Nuttall, Chris (December 14, 2006). "Virtual mirror on the real world." Financial Times.
* Ward, David (November 26, 2007). "Five people leading the industry into the future." The Hollywood Reporter.
* Shields, Michael (December 10, 2007). "Industry to Zuckerberg: Apology (Mostly) Accepted." Adweek.
* Veiga, Alex (February 27, 2007). "Second Life an online first for many companies." Associated Press.
* Shah, Aarti (June 19, 2007). "Second Life used to promote Visual Studio's features." PRWeek
* Morrissey, Brian (October 11, 2007). "Omnicom Takes Stake in Second Life Shop." Adweek.
Advertising agencies of the United States