Alexandre Daillance (born 1997), also known by his

stage name A stage name is a pseudonym used by performers and entertainers—such as actors, comedians, singers, and musicians. Such professional aliases are adopted for a wide variety of reasons and they may be similar, or nearly identical, to an individu ...

Millinsky, is a French designer and entrepreneur. Millinsky has worked with various artists, including

the Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...

on a redesign of the band's

Tongue and lips logo The tongue and lips logo or alternatively the lips and tongue logo, also known as the Hot Lips logo, or the Rolling Stones Records logo, or simply the Rolling Stones logo, is a logo designed by the English art designer John Pasche for the rock ba ...

for their

No Filter Tour The No Filter Tour was a European/North American concert tour by the Rolling Stones which began on 9 September 2017 in Hamburg, Germany. The tour was scheduled to conclude in 2020 but had to be postponed due to the COVID-19 pandemic. The tour ...

, and was named to the

Forbes 30 Under 30 ''Forbes'' 30 Under 30 is a set of lists of people under 30 years old issued annually by ''Forbes'' magazine and some of its regional editions. The American lists recognize 600 business and industry figures, with 30 selected in twenty industries ...

list in 2019.

Early life

Alexandre Daillance was born in the

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

suburb of

Neuilly-sur-Seine Neuilly-sur-Seine (; literally 'Neuilly on Seine'), also known simply as Neuilly, is a commune in the department of Hauts-de-Seine in France, just west of Paris. Immediately adjacent to the city, the area is composed of mostly select residentia ...

in 1997 and attended

Wesleyan University Wesleyan University ( ) is a Private university, private liberal arts college, liberal arts university in Middletown, Connecticut. Founded in 1831 as a Men's colleges in the United States, men's college under the auspices of the Methodist Epis ...

Middletown, Connecticut Middletown is a city located in Middlesex County, Connecticut, United States, Located along the Connecticut River, in the central part of the state, it is south of Hartford, Connecticut, Hartford. In 1650, it was incorporated by English settler ...

Career

NasaSeasons

Millinsky co-founded the party brand Nasa collective together with friends, though found he was more interested in design. In 2014, he founded the streetwear clothing label NasaSeasons (stylized NASASEASONS) with five friends. Speaking of his inspirations for the brand, he told ''

Vice A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...

'' that he was a "fan of

Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...

, of the street wear aesthetic" in third grade and spent his "time looking up the images." Millinsky has used

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

as his primary marketing tool,

private messaging In computing, a private message, personal message, or direct message (abbreviated as PM or DM) refers to a private communication sent or received by a user of a private communication channel on any given platform. Unlike public posts, PMs are only ...

celebrities in hopes of getting his products featured. NasaSeasons first gained notoriety the following year, when a picture of

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...

wearing one of his branded hats was published. Shortly after this, Millinsky declined a large contract with

Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the U.S., the United Kingdom, Canada, select Western European countries, Poland the United Arab Emirates, Kuw ...

as it "would have killed the underground aspect of the brand." In following years, the brand has become popular with other celebrities, including

Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer, songwriter, and actor. He released his debut album, ''Show and Prove'', in 2006 and signed to Warner Bros. Records in 200 ...

Rita Ora Rita Sahatçiu Ora (born Rita Sahatçiu; 26 November 1990) is a British singer and songwriter. She rose to prominence in February 2012 when she featured on DJ Fresh's single, "Hot Right Now", which reached number one in the UK. Her debut studi ...

Tyga Michael Ray Nguyen-StevensonMicheal Ray Stevenson ...

Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...

, and

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...

. In 2018, the brand collaborated with

Rimowa Rimowa GmbH (), often stylized as RIMOWA, is a high-quality luggage manufacturer. The company was founded in 1898, in Cologne, Germany. RIMOWA suitcases are widely known for their parallel aluminium grooves, which have become characteristic of th ...

. As of 2017, NasaSeasons was carried by "more than a dozen" retailers worldwide, including

Colette Sidonie-Gabrielle Colette (; 28 January 1873 – 3 August 1954), known mononymously as Colette, was a French author and woman of letters. She was also a mime, actress, and journalist. Colette is best known in the English-speaking world for her ...

. The strategy behind their placement is to create exclusivity. That year Millinsky also founded a consulting firm called Lawrence Parker, which "helps brands speak and sell to his

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

generation."

Prospect 100

During the beginning of the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

in 2020, Millinsky and two friends founded the fashion contest Prospect 100 to help showcase young designers. The following year the competition partnered with

Kering Kering () is a French-based multinational corporation specializing in luxury goods. It owns the brands Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Yves Saint Laurent. The timber-trading company Pinault S.A. was founded in 1963, b ...

to design

sustainable Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livin ...

clothing and with

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...

to "reimagine" the

Teenage Mutant Ninja Turtles ''Teenage Mutant Ninja Turtles'' is an American media franchise created by the comic book artists Kevin Eastman and Peter Laird. It follows Leonardo (Teenage Mutant Ninja Turtles), Leonardo, Michelangelo (Teenage Mutant Ninja Turtles), Miche ...

, with the winner's work being turned into official merchandise. Following the start of the

2022 Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...

, Prospect 100 launched a competition to design

non-fungible tokens A non-fungible token (NFT) is a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in a blockchain, and that is used to certify authenticity and ownership. The ownership of an NFT is recorded in the b ...

that would be sold to raise funds for the Ukrainian armed forces.

Other work

Millinsky collaborated with

in 2018, designing "a special capsule collection" and a

-specific redesign of the band's

tongue and lips logo The tongue and lips logo or alternatively the lips and tongue logo, also known as the Hot Lips logo, or the Rolling Stones Records logo, or simply the Rolling Stones logo, is a logo designed by the English art designer John Pasche for the rock ba ...

for the tour's European leg. Speaking with ''Vogue'' the previous fall, he had told the magazine that designing a "time capsule collection" for the Stones was his "fashion dream", citing his love of their "style and energy" and the band's impact on fashion during the 1960s and 1970s. He subsequently designed a

capsule collection A capsule wardrobe is a collection of clothing that is composed of interchangeable items only, to maximise the number of outfits that can be created. The aim is to have an outfit suitable for any occasion without owning excessive items of clothing ...

for

Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained worldwide fame with the Beatles, for whom he played bass guitar and shared primary songwriting and lead vocal duties with John Lennon. One ...

's Freshen Up tour in 2019 and collaborated on a

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...

clothing capsule collection with

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...

in 2021.

Recognition

He was named by Forbes magazine to the 2019 Forbes 30 Under 30 in its art and style category.

References

{{Reflist French designers 1997 births Wesleyan University alumni Living people