Milka Ljumović
   HOME

TheInfoList



OR:

Milka is a Swiss
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
of
chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...
confectionery. Originally made in
Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
in 1901 by
Suchard Chocolat Suchard was a chocolate factory founded in Serrières (a neighborhood of Neuchâtel) by Philippe Suchard in 1826. It was one of the oldest chocolate factories in Switzerland. History The Suchard chocolate factory took off thanks to ...
, it has been produced in
Lörrach Lörrach () is a city in southwest Germany, in the valley of the Wiese, close to the French and the Swiss borders. It is the district seat of the district of Lörrach in Baden-Württemberg. It is the home of a number of large employers, inclu ...
, Germany, from 1901. Since 2012 it has been owned by US-based company
Mondelez International Mondelēz International, Inc. ( ) is an American Multinational corporation, multinational confectionery, food industry, food, Holding company, holding, drink industry, beverage and snack food company based in Chicago. Mondelez has an annual rev ...
, when it demerged from its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for
Easter Easter, also called Pascha ( Aramaic: פַּסְחָא , ''paskha''; Greek: πάσχα, ''páskha'') or Resurrection Sunday, is a Christian festival and cultural holiday commemorating the resurrection of Jesus from the dead, described in t ...
and
Christmas Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus Christ, observed primarily on December 25 as a Religion, religious and Culture, cultural celebration among billions of people Observance of Christmas by coun ...
. Products with the ''Milka'' brand also include chocolate-covered
cookie A cookie is a sweet biscuit with high sugar and fat content. Cookie dough is softer than that used for other types of biscuit, and they are cooked longer at lower temperatures. The dough typically contains flour, sugar, egg, and some type of ...
s and
biscuit A biscuit is a flour-based baked food item. Biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be savoury, similar to crackers. ...
s. The brand's name is a
portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
of the product's two main ingredients: "" (milk) and "" (cocoa).


History

On November 17, 1825, Swiss
chocolatier A chocolatier ( ; ; ) is a person or company that makes and sells chocolate confections. Chocolatiers are distinct from chocolate makers, who create chocolate from cacao beans and other raw ingredients. Chocolatiers work artisanally with pre- ...
Philippe Suchard Philippe Suchard (9 October 1797 – 14 January 1884) was a Swiss chocolatier, industrialist and entrepreneur. He founded Chocolat Suchard in 1826. Early life Suchard was born on 9 October 1797, in Boudry, to Louise Sophie Dubey and Guillaume ...
(1797–1884) established a
pâtisserie A (), patisserie in French or pastry shop in English, is a type of bakery that specializes in pastries and sweets. In French language, French, the word ''pâtisserie'' also denotes a pastry as well as pastry-making. While the making and selli ...
in
Neuchâtel Neuchâtel (, ; ; ) is a list of towns in Switzerland, town, a Municipalities of Switzerland, municipality, and the capital (political), capital of the cantons of Switzerland, Swiss canton of Neuchâtel (canton), Neuchâtel on Lake Neuchâtel ...
where he sold a hand-made
dessert Dessert is a course (food), course that concludes a meal; the course consists of sweet foods, such as cake, biscuit, ice cream, and possibly a beverage, such as dessert wine or liqueur. Some cultures sweeten foods that are more commonly umami, ...
, ''chocolat fin de sa fabrique''. The following year, Suchard founded
Chocolat Suchard Chocolat Suchard was a chocolate factory founded in Serrières (a neighborhood of Neuchâtel) by Philippe Suchard in 1826. It was one of the oldest chocolate factories in Switzerland. History The Suchard chocolate factory took off thanks to h ...
and moved production to nearby Serrières, where he produced 25–30 kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard's chocolate, closely following the launch of the Gala Peter brand, founded by
Daniel Peter Daniel Peter (9 March 1836 – 4 November 1919) was a Swiss chocolatier and entrepreneur who founded Peter's Chocolate. A neighbour of Henri Nestlé in Vevey, he was one of the first chocolatiers to make milk chocolate and is credited for inve ...
, another Swiss chocolatier. Carl Russ-Suchard, Philippe Suchard's son-in-law, invented the Milka brand in 1901. The first "Milka" chocolate was packaged in the distinctive
lilac ''Syringa'' is a genus of 12 currently recognized species of flowering woody plants in the olive family or Oleaceae called lilacs. These lilacs are native to woodland and scrub from southeastern Europe to eastern Asia, and widely and commonly ...
-colored packaging. Their products were introduced in Austria in the 1910s in order to spread popularity, and by 1913 the company was producing 18 times more chocolate than they did when at the original plant in 1880. By the 1920s Milka had introduced limited edition themed chocolates. Themes were related around holidays such as Christmas and Easter and had chocolate cast into the shape of Santa Claus, Christmas ornaments, Easter bunnies and various sizes of Easter eggs. By the 1960s the Milka script logo and its lilac packaging was trademarked, quickly becoming Germany’s number one chocolate. Over the next few decades, Milka chocolate enlarged in bigger portions and improved their selection of chocolate products. In 1970, Suchard merged with Tobler to become Interfood. Interfood merged with the
Jacobs Jacobs may refer to: Businesses and organisations *Jacob's, a brand name for several lines of biscuits and crackers in Ireland and the UK * Jacobs (coffee), a German brand of coffee * Jacobs Solutions, an American international technical professi ...
coffee company in 1982, becoming Jacobs Suchard. Kraft Foods acquired Jacobs Suchard, including Milka, in 1990. In 1995 Milka officially became a ski sponsor and would later become one of the most famous sport sponsors after the FIS Alpine Cup that was held in Lienz. In October 2012, Kraft spun off its snack food division, which was renamed Mondelēz International. In 2016, they further expanded their market into China. Also in that year, original manufacturer Suchard was among a number of brands sold off by Mondelēz to form
Carambar & Co Carambar & Co, or CPK (''Carambar Poulain Krema''), is a French confectionery company in founded in 2016. It brings together confectionery brands such as Carambar, Terry's, Lutti, Kréma, La Pie qui Chante, Malabar, Vichy Pastilles, Suchard ...
; Mondelēz retained ownership of Milka.


Advertising

The brand's symbol is a lilac Simmental cow with a bell around her neck, usually in an
Alpine Alpine may refer to any mountainous region. It may also refer to: Places Europe * Alps, a European mountain range ** Alpine states, which overlap with the European range Australia * Alpine, New South Wales, a Northern Village * Alpine National P ...
meadow. During the 1990s, Peter Steiner appeared in Milka commercials. Milka has put focus on "tenderness" being their main advertising theme since the 1960s. In 1972, the Milka cow named Lila ("Lila" being German for lilac, purple, violet) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the "Muhboot" (pronounced Moo-boat), a pun on "U-Boot" (German for submarine).


Products

Milka is sold in a number of packages and flavors, according to where it is purchased:


Chocolate bars

*''Alpine Milk'' – Milk-chocolate bar * ''Broken Nuts'' – Milk-chocolate bar with hazelnut pieces * ''Milka and Daim'' – Milk-chocolate bar with
Daim bar A Daim bar ( ) is a Swedish chocolate bar made from crunchy almond caramel covered in milk chocolate. History Daim was created by Marabou in Sweden in the 1950s. Marabou originally wanted to produce a version of the American Heath Co.'s bar; ...
pieces * ''Milka and Oreo'' – Milk-chocolate bar with
Oreo Oreo (; stylized in all caps) is an American brand of sandwich cookie consisting of two cocoa biscuits with a sweet fondant filling. Oreos were introduced in 1912 by Nabisco, and the brand has been owned by Mondelez International since its me ...
filling * ''Choco-Swing'' – Milk-chocolate bar with a
biscuit A biscuit is a flour-based baked food item. Biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be savoury, similar to crackers. ...
filling * ''Choco and Biscuit'' – Milk-chocolate with cocoa creme filling and a layer of biscuit * ''Strawberry Yogurt'' – Milk-chocolate bar with strawberry filling * ''Caramel'' – Milk-chocolate bar with
caramel Caramel ( or ) is a range of food ingredients made by heating sugars to high temperatures. It is used as a flavoring in puddings and desserts, as a filling in bonbons or candy bars, as a topping for ice cream and custard, and as a colorant ...
filling * ''Almond Caramel'' – Milk-chocolate bar with pieces of almonds and caramel filling * ''Whole Hazelnuts'' – Milk-chocolate bar with whole hazelnuts * ''White Chocolate'' –
White chocolate White chocolate is a chocolate made from cocoa butter, sugar and milk solids. It is Ivory (color), ivory in color and lacks the dark appearance of most other types of chocolate as it does not contain the non-fat components of cocoa (cocoa sol ...
bar * ''White
Coconut The coconut tree (''Cocos nucifera'') is a member of the palm tree family (biology), family (Arecaceae) and the only living species of the genus ''Cocos''. The term "coconut" (or the archaic "cocoanut") can refer to the whole coconut palm, ...
'' – White-chocolate bar with coconut * ''Raisins and Hazelnuts'' – Milk-chocolate bar with raisins and pieces of hazelnut * ''Raspberry Cream'' – Milk-chocolate bar with raspberry fillings * ''Cow Spots'' or ''Happy Cow'' – Milk-chocolate bar with white-chocolate spots


Toffees

* ''Milka Toffee'' – Milk-chocolate-covered toffee filled with caramel * ''Milka Toffee Hazelnut''


Other products

*
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
Milka Cheese *
Hazelnut The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus '' Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according to ...
cocoa Cocoa may refer to: Chocolate * Chocolate * ''Theobroma cacao'', the cocoa tree * Cocoa bean, seed of ''Theobroma cacao'' * Chocolate liquor, or cocoa liquor, pure, liquid chocolate extracted from the cocoa bean, including both cocoa butter and ...
spread Spread may refer to: Places * Spread, West Virginia Arts, entertainment, and media * ''Spread'' (film), a 2009 film. * ''$pread'', a quarterly magazine by and for sex workers * "Spread", a song by OutKast from their 2003 album ''Speakerboxxx/T ...


German varieties

* ''Alpine Milk'' * ''Grapes and Nuts'' * ''Strawberry'' * ''Milka and LU Cookies'' * ''Peanut Crisp'' * ''White Chocolate and Oreo'' * ''Milka an Oreo-Sandwich'' * ''Triple Choco Cocoa'' * ''Colourful Chocolate Lentils'' * ''Milka and TUC-Cracker'' * ''Milka and Daim'' * ''Noisette'' * ''Whole Hazelnuts'' * ''Cow Spots'' * ''Yogurt'' * ''White Chocolate'' * ''Caramel'' * ''Dark Chocolate'' * ''Luflée'' * ''Alpine Milk Creme'' ** Large Bar * ''Whole Hazelnuts'' * ''Strawberry Cheesecake'' * ''Almond Caramel'' * ''Peanut Caramel'' * ''Milka and Oreo'' * ''Chocolate Cookie'' * ''Toffee Whole Hazelnut'' * ''Alpine Milk'' * ''Triple Choc'' * ''Luflée Caramel'' * ''Nut Nougat Creme'' * ''Crispy Yogurt'' ** Dark Edition * ''Broken Hazelnut'' * ''Cocoa Splinter'' * ''Dark Alpine Milk'' * ''Salted Caramel'' * ''Almond'' * ''Raspberry''


References


Further reading

* *


External links

* {{Authority control, state=expanded Brand name chocolate Chocolate bars Mondelez International brands Swiss chocolate Swiss brands Canton of Neuchâtel Products introduced in 1900 1990 mergers and acquisitions