Milk Crate Challenge
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The milk crate challenge, also known as the crate challenge, is a video challenge that became
viral Viral means "relating to viruses" (small infectious agents). Viral may also refer to: Viral behavior, or virality Memetic behavior likened that of a virus, for example: * Viral marketing, the use of existing social networks to spread a marke ...
online in August 2021. The challenge involves stacking milk crates into a structure that resembles a podium, with both sides of the structure functioning as stairs. The participant is expected to climb up to the top of the crates and climb back down without destroying the structure or falling, risking injury. The activity has faced criticism by health professionals for its unnecessary risk to personal health. Social media platform TikTok that helped popularize the trend said it would eliminate search results for "milk crate challenge" citing its policy that "prohibits content that promotes or glorifies dangerous acts."


Accidents

Due to the instability of the stacked crates, participants often fall while ascending or descending the podium, risking serious injury. Falling during the challenge has led to a variety of injuries, including dislocated shoulders and rotator cuff tears, ACL tears,
meniscus Meniscus may refer to: *Meniscus (anatomy), crescent-shaped fibrocartilaginous structure that partly divides a joint cavity *Meniscus (liquid) The meniscus (plural: ''menisci'', from the Greek for "crescent") is the curve in the upper surface ...
tears, broken wrists and even
spinal cord injuries A spinal cord injury (SCI) is damage to the spinal cord that causes temporary or permanent changes in its function. Symptoms may include loss of muscle function, sensation, or autonomic function in the parts of the body served by the spinal cor ...
.


Reaction

Some medical professionals have warned against attempting the challenge, saying that the relative instability of the stacked crates poses a high risk of injury. On August 25, 2021, TikTok made a statement that they will remove videos with the hashtag and return a message about TikTok's community standards when a user looks up the #MilkCrateChallenges, according to its guidelines. The challenge has also led to the concern of theft within the dairy industry and is considered a crime in many states. Dairy industries lose around $80 million per year due to theft according to the IDFA in 2012. Some articles noted that there was increased risk to participants as many hospitals were dealing with a surge of the Delta variant of COVID–19 in August 2021.


Single-stack climbing

An earlier and similar challenge is a crate-climbing task offered as a team building exercise by some outdoor activity centers. In the task, participants assemble and climb a tall, narrow stack of crates, alternating between climbing the tower and placing more crates to increase its height. When organized by professionals, the use of safety lines and helmets makes the activity safer than in the viral video trend. The world record for the highest crate stack climbed solo was set by Christof Riesenhuber in 2009, when he climbed a single column of 49
beer crate A crate is a large shipping container, often made of wood, typically used to transport or store large, heavy items. Steel and aluminium crates are also used. Specialized crates were designed for specific products, and were often made to be reusa ...
s, at a height of .


See also

*
Gallon smashing Gallon smashing is the act of spilling a gallon of liquid, approximately 3.78 liters in the United States, usually by breaking its container (hence 'smashing'), in a manner that appears to be accidental. The act often involves throwing a gallon of ...
*
Milk chugging Milk chugging, or the gallon challenge or milk challenge, is the sport of consuming a large amount of milk within a set period of time. Although there are variations in procedure, the general parameters are that a person is given 60 minutes to dri ...
* Consumption of Tide Pods *
Benadryl challenge The Benadryl challenge is an Internet challenge which emerged in 2020, and revolves around the deliberate consumption, excessive use and overdose of the antihistamine medicine diphenhydramine (commonly sold in the United States under the brand n ...
, 2020 challenge on TikTok that encouraged participants to deliberately overdose on diphenhydramine, marketed in the US as Benadryl *
Devious licks A devious lick, also known as a diabolical lick, dastardly lick, or nefarious lick, amongst other names, was a viral 2021 TikTok challenge in which American middle or high school students posted videos of themselves stealing, vandalizing, or sho ...
, 2021 challenge on TikTok that encouraged students to engage in theft and vandalism of school property


References

{{Challenges 2020s fads and trends Challenges Internet memes introduced in 2021 TikTok