is a Japanese processed/natural diamond dealer. It is the corporation which manages stores such as "Jewellery Maki" and "Joyeux Couture Maki". Their leading product is the Camelia Diamond.
The enterprise was established by Kimura Kazuo, a graduate in Commerce of
Waseda University
, abbreviated as , is a private university, private research university in Shinjuku, Tokyo. Founded in 1882 as the ''Tōkyō Senmon Gakkō'' by Ōkuma Shigenobu, the school was formally renamed Waseda University in 1902.
The university has numerou ...
. It produces expensive luxury jewels in large quantities and was once considered the company charging prices with highest profit margins in the world. However, it also sold goods at cheap prices and was considered the main enterprise establishing the trend of using luxury gems as a fashion commodity in the general public of Japan.
During the economic bubble period, the retail stores soon developed and expanded to clothing for women and children. The number of retail outlets soon reached over 1,400, through cooperation with suppliers and production factories from China and Thailand, mainly Maxer Corporation of Hong Kong. The enterprise grew to become one of the largest firms in Japan with over 8,000 workers and gross sales of 1,700 billion yen. In 1980s its sales rose to the top in the world overtaking
Tiffany's
Tiffany & Co. (colloquially known as Tiffany's) is a high-end luxury jewelry and specialty retailer, headquartered on Fifth Avenue in Manhattan. It sells jewelry, sterling silver, porcelain, crystal, stationery, fragrances, water bottles, watc ...
.
In terms of scale, it was ranked 1st in Japan for jewellery and 6th for women's clothing.
At the time, 30% of the diamonds from
De Beers
De Beers Group is an international corporation that specializes in diamond mining, diamond exploitation, diamond retail, diamond trading and industrial diamond manufacturing sectors. The company is active in open-pit, large-scale alluvial and c ...
, the syndicate of worldwide diamond dealers were wholesaled by this company.
Main characters in commercials
Although most spokespersons used in the commercials of retail stores under Miki Corporation have been Japanese, few Western celebrities have also been used. These include
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Susan Anton
Susan Ellen Anton is an American actress and singer.
Early life
Anton attended Yucaipa High School in Yucaipa, California, and graduated in 1968. After high school, Anton attended San Bernardino Valley College. She first experienced fame b ...
(1980)
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Sharon Stone
Sharon Vonne Stone (born March 10, 1958) is an American actress. Known for primarily playing femme fatales and women of mystery on film and television, she became one of the most popular sex symbols of the 1990s. She is the recipient of various ...
(1992)
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Paulina Pollikova (1994–1998)
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Bruce Willis
Walter Bruce Willis (born March 19, 1955) is a retired American actor. He achieved fame with a leading role on the comedy-drama series ''Moonlighting'' (1985–1989) and appeared in over a hundred films, gaining recognition as an action hero a ...
(1997–1998)
External links
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Diamond dealers
Jewellery companies of Japan
Luxury brands
Japanese brands