Michael Sergeant is an

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

author, communications consultant and former journalist who worked for the BBC, Sky News, Reuters and CNN as a political correspondent, business correspondent and general news reporter. He worked as a foreign correspondent in more than 25 countries including Iraq and Lebanon. He was the BBC's main on-air local authority expert – covering council finance, services, benefit reform, housing, planning and infrastructure. He also covered general and political stories across the UK for programmes including '' Today'', ''

BBC Breakfast ''BBC Breakfast'' is the BBC television Breakfast television, breakfast news programme. Produced by BBC News, the programme is broadcast on BBC One and the BBC News (TV channel), BBC News channel. The simulcast is presented live, originally from ...

'' and the BBC News Channel. He announced his departure from mainstream broadcasting in October 2014, joining

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...

firm Headland as a client-facing director. He left Headland in 2017 to form his own communications company, Sergeant Consulting. He is the author of ''PR for Humans: how business leaders tell powerful stories''.

Early career

After receiving an MA in Economics from

Cambridge University , mottoeng = Literal: From here, light and sacred draughts. Non literal: From this place, we gain enlightenment and precious knowledge. , established = , other_name = The Chancellor, Masters and Schola ...

, Sergeant started his career in the media by working for the Associated Press Television News. Following one year at the news channel, Sergeant moved to

Sky News Sky News is a British free-to-air television news channel and organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of Comcast. John Ryley is the hea ...

, becoming their first e-commerce correspondent, covering events such as the

dot-com bubble The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compo ...

. He soon left the channel to join the

BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...

Career

After leaving

in 2001, Sergeant joined the

as a business reporter, working across the BBC's business output, including ''World Business Report'' and ''

''. He then worked exclusively for ''BBC Breakfast'', covering business events and planning segments. He also briefly worked as a political correspondent during the 2005 General Election. Following a successful six years in business, Sergeant became the BBC's

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...

reporter, covering events including the

Iraq War {{Infobox military conflict , conflict = Iraq War {{Nobold, {{lang, ar, حرب العراق (Arabic) {{Nobold, {{lang, ku, شەڕی عێراق (Kurdish languages, Kurdish) , partof = the Iraq conflict (2003–present), I ...

, the Gaza War and the

Arab Spring The Arab Spring ( ar, الربيع العربي) was a series of Nonviolent resistance, anti-government protests, Rebellion, uprisings and Insurgency, armed rebellions that spread across much of the Arab world in the early 2010s. It began in T ...

. He then returned to his business and political roots, becoming a correspondent for politics, business and general news. He has worked as the BBC's local government correspondent and was a regular contributor to the BBC News Channel. In October 2014, Sergeant announced his departure from the BBC after 13 years. He subsequently joined PR and media agency Headland as a client-facing director.

References

{{DEFAULTSORT:Sergeant, John Living people Alumni of the University of Cambridge BBC newsreaders and journalists English male journalists English people of Russian descent English political commentators English television presenters People educated at Westminster School, London British opinion journalists Year of birth missing (living people)