Michael Dirck Moyer (born in 1971) is an

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entrepreneur,

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, adjunct

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Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...

, and adjunct associate professor at the

University of Chicago Booth School of Business The University of Chicago Booth School of Business (Chicago Booth or Booth) is the graduate business school of the University of Chicago. Founded in 1898, Chicago Booth is the second-oldest business school in the U.S. and is associated with 10 N ...

. He has written eight books in support of achieving success in advanced education and business, including ''How to Make Colleges Want You'' (2008) and ''Slicing Pie'' (2012), the latter of which outlined his strategy for dividing

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in startup companies. Moyer and his

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Alyson Tesler were the winners of the 2003 New Venture Challenge at the

University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park neighborhood. The University of Chicago is consistently ranked among the b ...

, for which their startup, Vicarious Communications, Inc., received a $25,000 investment from the university.

Education

Moyer attended the

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, receiving a BA degree in 1995. He then studied integrated

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, receiving an

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in 1996, after which he received an

MBA degree A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...

from the

in 2004.

Business ventures

In 1992, Moyer founded Moondog, a manufacturer of

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and accessories. In 2003, Moyer founded Vicarious Communication, Inc., a

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

services company serving the veterinary industry. The company was funded by a $1 million

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round that included the University of Chicago. Moyer was vice president of brand strategy at Workhorse, a startup

chassis A chassis (, ; plural ''chassis'' from French châssis ) is the load-bearing framework of an artificial object, which structurally supports the object in its construction and function. An example of a chassis is a vehicle frame, the underpart ...

manufacturer, when it was acquired by International Truck and Engine Corporation in 2005. The following year, Moyer co-founded Cappex.com, which helps students find the right college and was financed through a $5 million angel round. His 2012 book ''Slicing Pie'' outlined a formula for creating fair equity splits among startup co-founders.

Bibliography

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References

{{DEFAULTSORT:Moyer, Mike 1971 births Living people American business executives American non-fiction writers Businesspeople from Philadelphia Writers from Philadelphia Northwestern University faculty