Michael Dirck Moyer (born in 1971) is an

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entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...

author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...

, adjunct

lecturer Lecturer is an List of academic ranks, academic rank within many universities, though the meaning of the term varies somewhat from country to country. It generally denotes an academic expert who is hired to teach on a full- or part-time basis. T ...

Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...

, and adjunct associate professor at the

University of Chicago Booth School of Business The University of Chicago Booth School of Business (Chicago Booth or Booth) is the graduate business school of the University of Chicago. Founded in 1898, Chicago Booth is the second-oldest business school in the U.S. and is associated with 10 N ...

. He has written eight books in support of achieving success in advanced education and business, including ''How to Make Colleges Want You'' (2008) and ''Slicing Pie'' (2012), the latter of which outlined his strategy for dividing

equity Equity may refer to: Finance, accounting and ownership * Equity (finance), ownership of assets that have liabilities attached to them ** Stock, equity based on original contributions of cash or other value to a business ** Home equity, the dif ...

startup companies A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...

. Moyer and his

business partner A business partner is a commercial entity with which another commercial entity has some form of alliance. This relationship may be a contractual, exclusive bond in which both entities commit not to ally with third parties. Alternatively, it may be ...

Alyson Tesler were the winners of the 2003 New Venture Challenge at the

University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park neighborhood. The University of Chicago is consistently ranked among the b ...

, for which their startup, Vicarious Communications, Inc., received a $25,000 investment from the university.

Education

Moyer attended the

University of Kansas The University of Kansas (KU) is a public research university with its main campus in Lawrence, Kansas, United States, and several satellite campuses, research and educational centers, medical centers, and classes across the state of Kansas. Tw ...

, receiving a

BA degree Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four years ...

in 1995. He then studied integrated

marketing communications Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...

, receiving an

MS degree MS, ms, Ms, M.S., etc. may refer to: Arts and entertainment * ''Ms.'' (magazine), an American feminist magazine * Metal Storm (webzine), a heavy metal website based in Estonia Businesses and organizations * MS-13, criminal gang * Missionaries ...

in 1996, after which he received an

MBA degree A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...

from the

in 2004.

Business ventures

In 1992, Moyer founded Moondog, a manufacturer of

outdoor clothing Outerwear is clothing and accessories worn outdoors, or clothing designed to be worn outside other garments, as opposed to underwear. It can be worn for formal or casual occasions, or as warm clothing during winter. List of outerwear *Academic d ...

and accessories. In 2003, Moyer founded Vicarious Communication, Inc., a

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

services company serving the

veterinary Veterinary medicine is the branch of medicine that deals with the prevention, management, diagnosis, and treatment of disease, disorder, and injury in animals. Along with this, it deals with animal rearing, husbandry, breeding, research on nutri ...

industry. The company was funded by a $1 million

angel In various theistic religious traditions an angel is a supernatural spiritual being who serves God. Abrahamic religions often depict angels as benevolent celestial intermediaries between God (or Heaven) and humanity. Other roles include ...

round that included the University of Chicago. Moyer was vice president of brand strategy at Workhorse, a startup

chassis A chassis (, ; plural ''chassis'' from French châssis ) is the load-bearing framework of an artificial object, which structurally supports the object in its construction and function. An example of a chassis is a vehicle frame, the underpart ...

manufacturer, when it was acquired by

International Truck and Engine Corporation Navistar, Inc is an American holding company created in 1986 as the successor to International Harvester. Navistar operates as the owner of International-branded trucks and diesel engines. The company also produces buses under the IC Bus br ...

in 2005. The following year, Moyer co-founded Cappex.com, which helps students find the right college and was financed through a $5 million angel round. His 2012 book ''Slicing Pie'' outlined a formula for creating fair equity splits among startup co-founders.

Bibliography

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References

{{DEFAULTSORT:Moyer, Mike 1971 births Living people American business executives American non-fiction writers Businesspeople from Philadelphia Writers from Philadelphia Northwestern University faculty