Mika Salmi (born 16 November 1965) is a Finnish-American entrepreneur in technology and media.

Biography

Mika Salmi is a pioneer in the creative and technology industries, founding

AtomFilms Atom.com (formerly AtomFilms) was a broadband entertainment network offering original short subject movies, animations, and series by independent creators. The company was founded in 1998 in Seattle by Mika Salmi. Sequoia Capital, led by Michael ...

– a forerunner in short-form, user-created content – in 1998, preceding

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

by several years. He also ran the internet's most popular casual games web sites
Addicting Games
an
Shockwave
and built one of the first sports tracking apps. He has discovered

Grammy The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pre ...

Oscar Oscar, OSCAR, or The Oscar may refer to: People * Oscar (given name), an Irish- and English-language name also used in other languages; the article includes the names Oskar, Oskari, Oszkár, Óscar, and other forms. * Oscar (Irish mythology) ...

, and

Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

recognized artists, and has been profiled in dozens of trade, business and lifestyle publications and is a voting member of the

Academy of Television Arts & Sciences The Academy of Television Arts & Sciences (ATAS), also colloquially known as the Television Academy, is a professional honorary organization dedicated to the advancement of the television industry in the United States. It is a 501(c)(6) non-prof ...

. At AtomFilms, he provided the first online video platform for Oscar winners Jason Reitman,

Aardman Animation Aardman Animations Limited (also known as Aardman Studios, simply Aardman or Aardman Animation and stylised as AARDMAN as of 2022) is a British animation studio based in Bristol, England. It is known for films made using stop-motion and clay an ...

, and

David Lynch David Keith Lynch (born January 20, 1946) is an American filmmaker, visual artist and actor. A recipient of an Academy Honorary Award in 2019, Lynch has received three Academy Award nominations for Best Director, and the César Award for Be ...

. He was also the first to work with a major intellectual property rights owner to allow derivative works by the general public when AtomFilms created a partnership with

George Lucas George Walton Lucas Jr. (born May 14, 1944) is an American filmmaker. Lucas is best known for creating the ''Star Wars'' and ''Indiana Jones'' franchises and founding Lucasfilm, LucasArts, Industrial Light & Magic and THX. He served as chairm ...

and

LucasFilm Lucasfilm Ltd. LLC is an American film and television production company and a subsidiary of Walt Disney Studios, which is a business segment of The Walt Disney Company. The studio is best known for creating and producing the ''Star Wars'' and ' ...

for

The Official Star Wars Fan Film Awards The Official ''Star Wars'' Fan Film Awards was an annual contest put forth by Lucasfilm and AtomFilms to showcase and acknowledge the growing genre of fan films made by, for, and about fans of the ''Star Wars'' saga. The inaugural contest in 200 ...

in November 2000. Prior to founding Atom, Salmi worked in the music business at

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

and

TVT Records TVT Records (Tee-Vee Tunes) was an American record label founded by Steve Gottlieb. Over the course of its 24-year history, the label released 25 Gold, Platinum and Multi-Platinum releases. Its roster included Nine Inch Nails, Ja Rule, Lil Jon, ...

, discovering and bringing Grammy-winning artists

Nine Inch Nails Nine Inch Nails, commonly abbreviated as NIN and stylized as NIИ, is an American industrial rock band formed in Cleveland in 1988. Singer, songwriter, multi-instrumentalist, and producer Trent Reznor was the only permanent member of the band ...

and Presidents of the United States of America to the labels. Salmi was CEO and founder of Atom Entertainment, AtomFilms, Shockwave, and Addicting Games – which together were ranked in the top 20 most popular entertainment websites and had over 28 million

monthly active users Active users is a measurement metric that is commonly used to measure the level of engagement for a particular product or object, by quantifying the number of active interactions from visitors within a relevant range of time (daily, weekly and m ...

Sequoia Capital Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California, and specializes in seed stage, early stage, and growth stage investments in private companies across technology sectors. , Sequoia's total a ...

, led by

Michael Moritz Sir Michael Jonathan Moritz (born 12 September 1954) is a Welsh billionaire venture capitalist, philanthropist, author, and former journalist. Moritz works for Sequoia Capital, wrote the first history of Apple Inc., ''The Little Kingdom'', an ...

, was the lead investor in Atom Entertainment, which was purchased by

Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...

for $200 million in 2006. From 2006 to 2009, Salmi promoted

new media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...

as president of global digital media for

MTV Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...

. At a time of change for the media industry, Salmi is credited with helping MTV transition to digital. For his role in the tech transformation of entertainment, the

Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

featured
front-page feature
on Salmi; Vanity Fair named Salmi part o
The Next Establishment
on a 2008 list that included

Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The Bori ...

and

Tina Fey Elizabeth Stamatina "Tina" Fey (; born May 18, 1970) is an American actress, comedian, writer, producer, and playwright. She is best known for her work on the NBC sketch comedy series ''Saturday Night Live'' (1997–2006) and for creating the ...

; and a 2000

Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...

br>profile of Salmi
stated he was almost 'the Man'.

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...

placed Salmi on a list o
tech people to watch
in 2001, i

stating that Salmi's biggest challenge might be to get people to watch content on their computer screens. In addition to dozens of print publications, like those noted above and

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

, Salmi has appeared on multiple television news programs and morning talk shows, both in the US and overseas. Salmi also created MadRaces in 2010, one of the first sports gaming apps, which he sold to Betaworks. Later, he became CEO of CreativeLive, a live video education company. Following that, he served as senior advisor t
The Raine Group
Today Salmi is Managing Partner at the European venture capital fir
Lakestar
known for investments in

Airbnb Airbnb, Inc. ( ), based in San Francisco, California, operates an online marketplace focused on short-term homestays and experiences. The company acts as a broker and charges a commission from each booking. The company was founded in 2008 b ...

Blockchain A blockchain is a type of distributed ledger technology (DLT) that consists of growing lists of records, called ''blocks'', that are securely linked together using cryptography. Each block contains a cryptographic hash of the previous block, a ...

Glovo Glovo is a Spanish quick-commerce start-up founded in Barcelona, Spain, in 2015 by Oscar Pierre and Sacha Michaud. It is an on-demand courier service that purchases, picks up, and delivers products ordered through its mobile app. It offers multi ...

Public

Revolut Revolut is a British financial technology company that offers banking services, but did not have a UK banking licence. Headquartered in London, it was founded in 2015 by Nikolay Storonsky and Vlad Yatsenko. It offers accounts featuring currency ...

, and

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

. He served on the board of international business school

INSEAD INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe ( Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San ...

, where he earned his MBA, and spearheaded the opening of its first location in the United States.

References

{{DEFAULTSORT:Salmi, Mika 1965 births Living people Businesspeople from Helsinki Finnish emigrants to the United States