migme Limited (formerly mig33) was a global digital media company focused on emerging markets. The company was registered in Australia and was listed on the Australian Securities Exchange (ASX:MIG) from 11 August 2014 to 22 August 2017.There is also a secondary listing on the Deutsche Borse (WKN: A117AB). The company was formed in

Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth i ...

, Australia in 2006 and commenced operations under the name mig33. In 2014, it was rebranded migme (and underwent a product and corporate overhaul). FIH Mobile, a handset unit of Taiwanese consumer electronics group Hon Hai Precision, took a 19.9% stake in the company in 2014. Originally developed as a social chatting and gaming application for feature phones, migme has grown to become a mobile entertainment platform that services

Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical south-eastern region of Asia, consisting of the regions that are situated south of mainlan ...

South Asia South Asia is the southern subregion of Asia, which is defined in both geographical Geography (from Greek: , ''geographia''. Combination of Greek words ‘Geo’ (The Earth) and ‘Graphien’ (to describe), literally "earth descr ...

, the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...

and

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

. The company headquarters are in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

with offices in

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

, Manila, and Australia. The company delivers social entertainment services through portfolio brands migme, LoveByte, alivenotdead and Sold. In the time of 12 months, migme's market capitalisation fell from $242.5 million to just $27.2 million by the end of 2016. Migme shares have been suspended from trade since February 2017 and were of worth flows 4.4 cent each. The site and app service went offline since August 7, 2017. migme got suspended from Australian Securities Exchange on 22 August 2017 because of being unable to pay the annual listing fees.

History

mig33 was founded by Steven Goh and Mei Lin Ng in Perth, Australia in 2006. In 2007, it shifted operations to

Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Coun ...

where it focused on developing its engineering and technology capabilities and secured new venture capital. During this time, it acquired significant users in emerging markets of South Asia, Southeast Asia, the Middle East and Africa. In 2012, it shifted its headquarters in Singapore to be closer to ghg

, Malaysia, Philippines,

Nepal Nepal (; ne, :ne:नेपाल, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in S ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

and

Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos ...

. The firm develops applications for Android,

WAP WAP or Wap may refer to: Music * "WAP" (song), a 2020 song by Cardi B featuring Megan Thee Stallion Organizations * Weatherization Assistance Program, for US energy costs * Western Australia Party, a political party founded in 2016 * Western A ...

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and web platforms. It has also released applications on legacy

J2ME Java Platform, Micro Edition or Java ME is a computing platform for development and deployment of portable code for embedded and mobile devices (micro-controllers, sensors, gateways, mobile phones, personal digital assistants, TV set-top ...

-based devices. The product was developed using open-source systems, and features group chat, social gaming and blogging functions as well as virtual gifting. Its revamped microblogging service, launched in 2013, enables users to post up to 300 characters.

Rebrand, investment and listing

On June 10, 2014, the company changed its name to migme Limited, and acquired alivenotdead.com, a Hong Kong-based artist community website co-founded by Patrick Lee, former chief executive of film review site

rottentomatoes.com Rotten Tomatoes is an American review aggregator, review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee ...

. Also in 2014, the firm completed a merger with Latin Gold Ltd., an Australian-listed mining company, which enabled migme to list on the Australian Stock Exchange by way of a reverse takeover, effective August 11, 2014. In 2014, FIH Mobile (a Foxconn-linked handset company) became the migme's largest shareholder through a $9.6 million investment, giving it a 19.9% stake in the company. In October 2014, the company acquired LoveByte, a mobile app enabling couples to communicate, share thoughts and remember precious moments. LoveByte is headquartered in Singapore. In January 2015, migme enters

e-Commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managem ...

with acquisition of Sold.sg. Sold is an online pay-to-bid auction house and e-commerce business where customers can bid and buy quality products at competitive prices. Sold operates in Singapore and Malaysia. Migme currently operates offices in Singapore,

Kuala Lumpur , anthem = ''Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , sub ...

, Jakarta, Manila, and

Taipei Taipei (), officially Taipei City, is the capital and a special municipality of the Republic of China (Taiwan). Located in Northern Taiwan, Taipei City is an enclave of the municipality of New Taipei City that sits about southwest of the ...

. On April 20, 2017, Solaris Power Cells, Inc. announces that it has signed definitive agreements to acquire Migme. However this deal didn't help migme to increase sales, instead they incurred a $23.1 Million after tax loss. The end of the deal with Solaris, on August 10, 2017, was announced via a press brief with Reuters.

Shutdown

The mobile app has been offline since early 2018. There, however, is no official statement on the specific reason about this unexpected situation yet.

References

External links

* {{Official website Android (operating system) software Mass media companies of Australia Image-sharing websites Online video game services Defunct microblogging services