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A middle-market newspaper is a newspaper that caters to readers who like entertainment as well as the coverage of important news events. Middle-market status is the halfway point of a three-level continuum of journalistic seriousness; upper-market or "quality" newspapers generally cover hard news, and down-market newspapers favour sensationalist stories. In the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
, since the discontinuation of '' Today'' (1986–1995), the only national middle-market papers are the ''
Daily Mail The ''Daily Mail'' is a British daily middle-market tabloid newspaper and news websitePeter Wilb"Paul Dacre of the Daily Mail: The man who hates liberal Britain", ''New Statesman'', 19 December 2013 (online version: 2 January 2014) publish ...
'' and the '' Daily Express'', distinguishable by their black-top
masthead Masthead may refer to: * Nameplate (publishing), the banner name on the front page of a newspaper or periodical (UK "masthead") * Masthead (American publishing), details of the owners, publisher, departments, officers, contributors and address d ...
(both use the
tabloid Tabloid may refer to: * Tabloid journalism, a type of journalism * Tabloid (newspaper format), a newspaper with compact page size ** Chinese tabloid * Tabloid (paper size), a North American paper size * Sopwith Tabloid, a biplane aircraft * ''Ta ...
paper size), as opposed to the red-top mastheads of down-market
tabloid Tabloid may refer to: * Tabloid journalism, a type of journalism * Tabloid (newspaper format), a newspaper with compact page size ** Chinese tabloid * Tabloid (paper size), a North American paper size * Sopwith Tabloid, a biplane aircraft * ''Ta ...
s.
Read all about it!: a history of the British newspaper
'. Kevin Williams; Taylor & Francis, 2010; page 9.
''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virg ...
'' and the ''
Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
'' are other typical middle-market broadsheet newspapers, headquartered in the United States and India, respectively. A daily supplement devoted to coverage of Page 3 events is a salient feature of such newspapers in India.


References

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