The Microsoft Reaction Card, developed by
Microsoft in 2002 by Joey Benedek and Trish Miner, is a method used to check the
emotional response and desirability of a design or product. This method is commonly used in the field of
software design
Software design is the process by which an agent creates a specification of a software artifact intended to accomplish goals, using a set of primitive components and subject to constraints. Software design may refer to either "all the activity ...
.
Using this method involves a participant describing a design / product based on a list of 118 words. Each word is placed on a separate
card. After viewing a design or product, the participant is asked to pick out the words they feel are
relevant. The moderator then asks the participant to explain the reason for their selection.
References
* http://uxmatters.com/mt/archives/2010/02/rapid-desirability-testing-a-case-study.php - online source of information
* https://www.nngroup.com/articles/microsoft-desirability-toolkit/
{{Microsoft-software-stub
Microsoft culture
Software testing