Micom was a manufacturer of

telecommunications Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...

equipment, best known for their line of

concentrator In the evolution of modern telecommunications systems there was a requirement to connect large numbers of low-speed access devices with large telephone company 'central office' switches over common paths. During the first generations of digital netw ...

s. The company was founded by serial

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...

"You can call him a serial entrepreneur," said Bolton. Stephen Bernard Dorsey in 1975 and sold to Philips NV in 1984. ''Micom'' acquired ''Spectrum Digital Corporation'' in 1987.

Micom concentrators

Micom became known for its ads, often run on the back pages of popular-in-their-day computer industry publications, with the slogan "Concentrate. Because it's cheaper!" The initial ads showed oranges and what resembled a can of frozen orange juice, with a "brand name" of Micom. After adding variations, they began advertising on television. The focus of the ads, within their telecommunications products, was their line of

s. Their print ads included the

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...

ed phrase "MICOM: MicroComputers for DataCommunications(tm)"

References

Defunct networking companies History of telecommunications Defunct computer companies of the United States {{telecom-company-stub