The Michigan Brewers Guild is a
non-profit corporation
A nonprofit corporation is any legal entity which has been Incorporation (business), incorporated under the law of its jurisdiction for purposes other than making profits for its owners or shareholders. Depending on the laws of the jurisdiction, a ...
dedicated to increasing sales of
Michigan brewed beer through promotions, marketing, public awareness, and
consumer education
Consumer education is the preparation of an individual to be capable of making informed decisions when it comes to purchasing products in a consumer culture. It generally covers various consumer goods and services, prices, what the consumer can e ...
while monitoring and assuring a healthy beer industry within the state.
The Brewers Guild has three levels of membership - brewery, allied trade, and enthusiast. All levels are renewed annually.
A brewery member can be any company that holds a brewer, microbrewer, or brewpub license issued by the State of Michigan.
An allied trade member can be any company commercially involved in the sale, promotion, or distribution of beer, or in the sale, promotion, production, or distribution of goods or services used by the craft beer industry.
An enthusiast member can be any person who does not qualify as a brewery member or an allied trade member, but wishes to support the Brewers Guild on a personal level. Enthusiast members receive early entry to the Guild's beer festivals, a T-shirt, invitations to VIP brewery tours, and discounts at member breweries. The website also includes information on beer and food pairing, cooking with food, beer styles and ingredients (including locally sourced hops and barley tied to Michigan's agricultural industry) and beer-cations and brewery tourism options around the state - tied in the Pure Michigan campaign.
Regular updates can be found on the Guild's website
Information regularly includes festival beer and brewery lists, local hotel information, ticket outlets, and press releases regarding member breweries. Information about beer and food pairings, beer styles and ingredients (including locally sourced hops and barley) as well as suggested beer-cations and brewery tourism options are also available online.
History
The Michigan Brewers Guild was founded by representatives from thirty different Michigan brewing operations December 1997 as an organization dedicated to championing the cause of craft brewed beer in the State of Michigan. There are currently 300+ member breweries in the Michigan Brewers Guild representing over 90% of the brewing licenses in the state.
Beer Festivals
The Guild hosts four yearly outdoor beer festivals. The Summer Beer Festival, established 1997, is held in the historic
Depot Town
Depot Town is a commercial area, with some residences above storefronts, in Ypsilanti, Michigan's historic district. Depot Town proper consists of East Cross Street from the Huron River to North River Street, and a small area on the 300-block ...
neighborhood of
Ypsilanti the fourth Saturday (and the Friday before) of July. The Winter Beer Festival, established 2006, is held
Grand Rapids
Grand Rapids is a city and county seat of Kent County in the U.S. state of Michigan. At the 2020 census, the city had a population of 198,917 which ranks it as the second most-populated city in the state after Detroit. Grand Rapids is the ...
the fourth Saturday of February. The UP Fall Beer Festival is held in
Marquette the Saturday after
Labor Day
Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United St ...
. Finally, the Detroit Fall Beer Festival is held at
Eastern Market in
Detroit
Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...
the fourth Saturday of October. Events typically sell out.
In 2020, a fifth outdoor beer festival, the Spring Beer Festival, was scheduled for May 16 at
Turtle Creek Stadium
Turtle Creek Stadium (formerly Pit Spitters Park and Wuerfel Park) is a 4,660-seat multi-use entertainment facility in Blair Township, Michigan, in the United States that hosted its first regular season baseball game on May 24, 2006, as the tenan ...
in
Traverse City
Traverse City ( ) is a city in the U.S. state of Michigan. It is the county seat of Grand Traverse County, although a small portion extends into Leelanau County. It is the largest city in the 21-county Northern Michigan region. The population was ...
. It was canceled due to the novel coronavirus pandemic.
Beginning in 2008, the Brewers Guild set a goal to operate its beer festivals as "Zero-Waste" events. They work closely with local recycling and composting companies to manage the removal of any plastic, aluminum, paper, and
food waste
Food loss and waste is food that is not eaten. The causes of food waste or loss are numerous and occur throughout the food system, during production, processing, distribution, retail and food service sales, and consumption. Overall, about o ...
to ensure that as much of it is recycled or composted as possible. Their efforts have resulted in less than 10% of the event waste going to landfill (based on weight). This has been achieved by requiring the use of plates and bowls made from sugarcane, cutlery made from potatoes, and "plastic" cups made from corn (PLA) - all of which are compostable! There are also bulk water stations instead of bottled water. So if you attend one of the Guild's festivals, do your part by not bringing any products with you that may not be able to be recycled or composted.
References
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External links
Michigan Brewers Guild website
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Non-profit organizations based in Michigan