Michelle Groskopf is a Canadian photographer.

Life

Groskopf grew up in the 1980s in a suburb of

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

. As an adult, she moved to Europe and then New York City, where she worked as a

television producer A television producer is a person who oversees one or more aspects of video production on a television show, television program. Some producers take more of an executive role, in that they conceive new programs and pitch them to the television net ...

and as a professor at the

School of Visual Arts The School of Visual Arts New York City (SVA NYC) is a private for-profit art school in New York City. It was founded in 1947 and is a member of the Association of Independent Colleges of Art and Design. History This school was started by ...

. In 2012, she moved from New York City to Los Angeles, and was inspired by its similarities to her childhood home. Groskopf's partner is Sasha Tivetsky, who is also a photographer.

Work

Groskopf got started as a photographer by using her free time to experiment with

street photography Street photography (also sometimes called candid photography) is photography conducted for art or enquiry that features unmediated chance encounters and random incidents within public places. Although there is a difference between street and ca ...

. After she began sharing her photos, she began receiving offers for work and

exhibitions An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery An art gallery is a roo ...

. Her first commercial

photo shoot A photo shoot is the process taken by creatives and models that results in a visual objective being obtained. An example is a Model (person), model posing for a photographer at a studio or an outdoor location. A photo shoot is a series of images ...

was for

Apple Inc Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

. In July and August 2018, Groskopf took the photographs for a feature in the 25th anniversary issue of ''Wired''. Anna Goldwater Alexander, the magazine's photography director, wrote that "Groskopf's technique is like nothing I've ever seen" and that she was particularly attracted to "

right Rights are law, legal, social, or ethics, ethical principles of Liberty, freedom or entitlement; that is, rights are the fundamental normative rules about what is allowed of people or owed to people according to some legal system, social convent ...

colors and interesting textures". She used a

Sony α7R III The Sony α7R III (model ILCE-7RM3) is a full-frame mirrorless interchangeable-lens camera manufactured by Sony. It was announced on 25 October 2017 as the successor to the Sony α7R II launched two years prior. The camera shares many features wit ...

to take the photos, and the average shoot took 7 minutes. In 2020, Groskopf worked with other photographers and Diversify Photo to create a list of

Black Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white have o ...

photographers for brands and publications to hire.

Reception

In 2018, ''

The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...

'' described Groskopf as having "brought the tradition of New York street photographers" with her when she moved from

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

to Los Angeles, and characterized her photography as "vivacious". In 2019, Groskopf was included in the ''

Photo District News ''Photo District News'' (or ''PDN'') was an American monthly trade publication for professional photographers. ''PDN'' was first published in 1980. The publication took its name from New York City's photo district, an area of photo businesses tha ...

'' list of 30 new and emerging photographers to watch. ''

Creative Review ''Creative Review'' is a bimonthly print magazine and website. The magazine focuses on commercial creativity, covering design, advertising, photography, branding, digital products, film, and gaming. The magazine is published bimonthly in print and ...

'' described her photography as "big without trying".

References

External links

* School of Visual Arts faculty Street photographers 21st-century Canadian photographers Canadian women photographers Date of birth missing (living people) Year of birth missing (living people) {{Canada-photographer-stub