Michel Tcherevkoff is a commercial

photographer A photographer (the Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who makes photographs. Duties and types of photographers As in other ...

. Working as the creative eye for important clients, Tcherevkoff has created a dress made from toothbrushes for Johnson & Johnson, a massive "

sensorium A sensorium (/sɛnˈsɔːrɪəm/) (plural: sensoria) is the apparatus of an organism's perception considered as a whole, the "seat of sensation" where it experiences, perceives and interprets the environments within which it lives. The term origi ...

" where visitors could experience fragrance visually for

Firmenich Firmenich SA is a private Swiss company in the fragrance and flavor business. It is the largest privately owned company in the field and ranks number two worldwide. Firmenich has created perfumes for over 125 years and produced a number of well-k ...

, morphed a salad spinner into an amusement park ride for Bed Bath and Beyond. From collaborating with the world's greatest creatives to successfully launching his own publishing and global licensing initiatives, Tcherevkoff's

photography Photography is the art, application, and practice of creating durable images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is employe ...

fuses

imaging Imaging is the representation or reproduction of an object's form; especially a visual representation (i.e., the formation of an image). Imaging technology is the application of materials and methods to create, preserve, or duplicate images. ...

digital illustration Digital illustration or computer illustration is the use of digital tools to produce images under the direct manipulation of the artist, usually through a pointing device such as a tablet or a mouse. It is distinguished from computer-''generated'' ...

sculpture Sculpture is the branch of the visual arts that operates in three dimensions. Sculpture is the three-dimensional art work which is physically presented in the dimensions of height, width and depth. It is one of the plastic arts. Durable ...

and pure

art Art is a diverse range of human activity, and resulting product, that involves creative or imaginative talent expressive of technical proficiency, beauty, emotional power, or conceptual ideas. There is no generally agreed definition of wha ...

with experience and talent. Born and educated in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

, Tcherevkoff came to America to visit his sister, who was a fashion model, and decided to stay. With a signature style that defined shapes and bold color, he played with perspective through in-camera effects and outside camera rigging. Tcherevkoff attracted the attention of an established agent and became successful immediately. In 2008, Tcherevkoff conceptualized and created the book, ''Shoe Fleur: A Footwear Fantasy'', with introduction by

Diane Von Furstenberg Diane may refer to: People *Diane (given name) Film * ''Diane'' (1929 film), a German silent film * ''Diane'' (1956 film), a historical drama film starring Lana Turner * ''Diane'' (2017 film), a mystery film directed by Michael Mongillo * ''D ...

, preface by Ferruccio Ferragamo published by Welcome Books. Sculpting and designing footwear from fresh flowers, Tcherevkoff introduced his first collection of accessories in a debut book launch and exhibition at the Museum of Arts and Design in New York during Fashion Week. Shoe Fleur images continue to be exhibited in galleries and museums worldwide. He is designing two other collections of similar attire: one of

lingerie Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fash ...

, called "Passion Flower" crafted and created from fresh flowers that expresses the sensual fantasies of today's woman, and one of

hat A hat is a head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorporate mecha ...

s, "Chapeau de Fleur". The recipient of over 25 international awards for creative imagery, Tcherevkoff has had many gallery and museum exhibitions worldwide. His popular seminar/workshop "Reality with a Twist: Living Your Life in Technicolor" takes students on a creative journey. He is also a

Canon Canon or Canons may refer to: Arts and entertainment * Canon (fiction), the conceptual material accepted as official in a fictional universe by its fan base * Literary canon, an accepted body of works considered as high culture ** Western ca ...

Explorer of Light and Print Master. Tcherevkoff is increasingly involved in product branding collaborations worldwide.

References

External links

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Garden Design Magazine March 2012
French photographers Living people Year of birth missing (living people) {{France-photographer-stub