Michel Ducros (born 1949) is a French entrepreneur at the head of the French delicatessen company
Fauchon
Fauchon is a French gourmet food and delicatessen company that was founded in 1886 in Paris, France. Fauchon is considered a major reference in contemporary French gourmet foods, and it had 81 outlets in operation around the world as of 2019.
...
, and yacht services company Monaco Marine. He is the former chairman and CEO of Ducros, a family business based on spices and mixed herbs, and still invest in several international companies.
Early life
Born in 1949 in
Kehl
Kehl (; gsw, label= Low Alemannic German, Low Alemannic, Kaal) is a town in southwestern Germany in the Ortenaukreis, Baden-Württemberg. It is on the river Rhine, directly opposite the French city of Strasbourg, with which it shares some munic ...
, southwest Germany, from a father officer in the French army and a mother teacher, Michel Ducros was raised in
Buis-les-Baronnies
Buis-les-Baronnies (; Vivaro-Alpine: ''Lo Bois dei Baroniás'') is a commune in the Drôme department in southeastern France.
Geography
Buis-les-Baronnies is located on the right bank of the river Ouvèze (Buis-les-Baronnies as a town has limits ...
, a village in the Drome region of the southeast of France, where his grandfather harvested lime-tree leaves and lavender, used in herbalism. In 1963 his father Gilbert Ducros, and his uncle Marc Ducros, founded the eponymous family business that sold spices and mixed aromatic herbs.
Career path
At Ducros Company (1971 to 1992)
After he graduated from college in
Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
, Ducros joined the family business in 1971, where he was successively sales manager, and then marketing director between 1971 and 1985, and launched the first TV advertising campaign of the company. He created foreign branches in Italy, Spain, Belgium, Portugal and Canada, and the company became the first spices brand in Europe. He became chairman of the company in 1986, until the sale of the Ducros company in 1992 to the Italian group Ferruzzi.
He created in 1976 the brand Vahiné, which became within ten years the first brand of ingredients for home-made pastry, and in 1981 the brand La Tisanière, the first French brand for herbal tea.
At Monaco Marine (since 1995)
Passionate sailor and dissatisfied with artisanal maintenance services, Ducros founded the company Monaco Marine in 1995, through the acquisition of a small company "PowerBoat" servicing yachts in the port of Monaco, which offered a marina service for berths, winter storage, and maintenance. Monaco Marine developed a network of shipyards in Saint Laurent du Var, Beaulieu sur Mer, Antibes and Cogolin, all in the south of France. He entered in 2002 into a partnership with the public company of the port of
La Ciotat
La Ciotat (; oc, label= Provençal Occitan, La Ciutat ; in Mistralian spelling ''La Ciéutat''; 'the City') is a commune in the Bouches-du-Rhône department in the Provence-Alpes-Côte d'Azur region in Southern France. It is the southeasternmo ...
to build the largest dry paint shed in Europe and a maintenance and refit network for mega-yachting industry, inaugurated in September 2007. In 2012, Monaco Marine acquired a long-standing family shipyard in the region based in Antibes. Monaco Marine launched in 2016 a new shipyard in La Seyne, in the Toulon bay, that should open in September 2017.
Michel Ducros developed steadily Monaco Marine over the years : Monaco Marine had sales of 31 million Euros ($40 million) in 2003 and 50 million Euros ($60 million) in 2015, with nearly 200 employees.
At Fauchon (since 1998)
Ducros invested in
Fauchon
Fauchon is a French gourmet food and delicatessen company that was founded in 1886 in Paris, France. Fauchon is considered a major reference in contemporary French gourmet foods, and it had 81 outlets in operation around the world as of 2019.
...
in 1998 along with other shareholders. He took first a minority interest (10%) in the company, and, at the request of the shareholders, will buy out most of the other shareholders until 2009, including the minority shareholdings,
[Source: ''Le Point'' magazine, Issue #1933, Article of October 8, 2009]
"Fauchon version fashion"
till holding almost all the capital. He became chairman and
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of Fauchon in January 2004.
When he took the CEO job in 2004,
Fauchon is on the verge of bankruptcy.
[Source: ''Le Figaro'' newspaper, Issue #18571, of April 21, 2004, "Fauchon vise l'équilibre cette année"] Michel Ducros immediately attended to redress the operating imbalance, and repay the debts. Loss-making assets are sold and Fauchon cut back its workforce.
Michel Ducros set up a new Executive Committee to resolve the company's situation and organized the repositioning and new branding strategy, while developing the international presence. Balanced in 2009-2010 and out of debts, the brand increased its revenue, mainly abroad. Fauchon posted in 2013 an operating profit of €900,000 on sales of €50 million, with nearly thousand employees.
Eleven years after the takeover of Fauchon, Michel Ducros still strengthen the group and pursue the international development of the brand, which succeed its installation in the Middle East, where there are, in May 2016, 25 stores and restaurants.
In September 2015, Michel Ducros opt for a new strategy for Fauchon, and set up a joint venture to establish and manage its first five-star hotel in downtown Paris, Place de la Madeleine. It should open in January 2018 and aims to become the reference for the next Fauchon Hotels in the world.
Investment and shareholding
After the sale of the Ducros's family spice business by his father and his uncle, Michel Ducros started his own investments, taking a majority shareholding of a French lighting fixture retailer, Laurie Lumière, that he developed between 1991 and 2008.
He founded his own investment Holding, Eucelia Investments SA, in 1992, which enable Michel Ducros to create Monaco Marine and take stakes in Fauchon.
Michel Ducros develop companies in many fields, as real estate and frozen mushrooms, through the companies Immovalor S.C.A. and Magda SAS.
Public life
Ducros is a resident of
Yens
Yens is a municipality in the Swiss canton of Vaud, located in the district of Morges.
Geography
Yens has an area, , of . Of this area, or 54.5% is used for agricultural purposes, while or 38.5% is forested. Of the rest of the land, or 7. ...
, Switzerland. He is married to a French tax lawyer and he has four children. He appointed his son Tanguy at the head of the Monaco Site of his Monaco Marine Company. Ducros also hired his son-in-law, Samy Vischel, to run the
Fauchon
Fauchon is a French gourmet food and delicatessen company that was founded in 1886 in Paris, France. Fauchon is considered a major reference in contemporary French gourmet foods, and it had 81 outlets in operation around the world as of 2019.
...
's expansion in the Middle East, India, Russia and Africa.
In 2010, Ducros is suspected for influence peddling,
[Source: ''L'express Magazine'' website, article of January 30, 201]
"Affaire Guerini: Le Patron de Fauchon Mis en Examen dans un Volet du Dossier" (Guerini Case: the CEO of Fauchon indicted in Part of the Case)
Page seen on July 2, 2014 as part of a housing project and a retirement home in the town of
La Ciotat
La Ciotat (; oc, label= Provençal Occitan, La Ciutat ; in Mistralian spelling ''La Ciéutat''; 'the City') is a commune in the Bouches-du-Rhône department in the Provence-Alpes-Côte d'Azur region in Southern France. It is the southeasternmo ...
.
[Source: ''La Provence'' newspaper, article of January 29, 201]
"Affaire Guerini: Le Patron de Fauchon Mis en Examen" (Guerini Case, the CEO of Fauchon indicted)
Page seen on June 30, 2014[Source: ''Le Point Magazine'', article of January 30, 2013]
"Affaire Guerini: Le Patron de Fauchon Mis en Examen" (Guerini Case: the CEO of Fauchon indicted)
Page seen on July 1, 2014 Twenty people have already been indicted and the case is still open.
Sources
External links
These are the main links to the companies specifically cited in the article above:
FauchonMonaco Marine
{{DEFAULTSORT:Ducros, Michel
1949 births
Living people
French businesspeople
French expatriates in Monaco