Michael Irwin Norton (born April 17, 1975) is the
Harold M. Brierley Professor of Business Administration at
Harvard Business School. He is also known for identifying and naming the
IKEA effect
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA, which sells many items of furniture that req ...
.
Education
Norton received his B.A. from
Williams College
Williams College is a private liberal arts college in Williamstown, Massachusetts. It was established as a men's college in 1793 with funds from the estate of Ephraim Williams, a colonist from the Province of Massachusetts Bay who was kill ...
in 1997 and his Ph.D. from
Princeton University
Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the ...
in 2002.
Career
Norton worked at the
Massachusetts Institute of Technology
The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the ...
as a postdoctoral fellow from 2002 to 2005 in both the
MIT Sloan School of Management
The MIT Sloan School of Management (MIT Sloan or Sloan) is the business school of the Massachusetts Institute of Technology, a private university in Cambridge, Massachusetts.
MIT Sloan offers bachelor's, master's, and doctoral degree programs, ...
and
MIT Media Lab
The MIT Media Lab is a research laboratory at the Massachusetts Institute of Technology, growing out of MIT's Architecture Machine Group in the School of Architecture. Its research does not restrict to fixed academic disciplines, but draws from ...
. He joined the Harvard Business School in 2005 as an assistant professor, and became an associate professor there in 2010. In 2014, he was appointed Harold M. Brierley Professor of Business Administration there.
[
]
Research
Norton is known for studying the effect of social factors on people's views and behavior, as well as the psychology of investment and individuals' valuing of goods. He has also studied the psychology underlying individuals' spending decisions, and he has said that spending on experiences tends to make people happier than does spending on objects. His research on this subject has also shown that people become happier when they spend money on others than when they spend it on themselves. He has also researched subjects such as public perceptions of executive compensation
Executive compensation is composed of both the financial compensation (executive pay) and other non-financial benefits received by an executive from their employing firm in return for their service. It is typically a mixture of fixed salary, varia ...
, racism
Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonis ...
, and (with Dan Ariely
Dan Ariely ( he, דן אריאלי; born April 29, 1967) is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the founder of the research instit ...
) economic inequality in the United States
Income inequality in the United States is the extent to which income is distributed in differing amounts among the American population. It has fluctuated considerably since measurements began around 1915, moving in an arc between peaks in t ...
. In 2016, he co-authored a study showing that air rage incidents were almost four times as common on planes with first-class cabins than on planes without them. The study was published in the ''Proceedings of the National Academy of Sciences
''Proceedings of the National Academy of Sciences of the United States of America'' (often abbreviated ''PNAS'' or ''PNAS USA'') is a peer-reviewed multidisciplinary scientific journal. It is the official journal of the National Academy of Sci ...
'' the following year.
References
External links
Faculty page
{{DEFAULTSORT:Norton, Michael I.
1975 births
Living people
Harvard Business School faculty
21st-century American psychologists
Behavioral economists
Williams College alumni
Princeton University alumni
MIT Sloan School of Management faculty
21st-century American economists
MIT Media Lab people