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Michael "Marsh" Marshall (born 13 August 1983) is a British skeptical activist,
freelance journalist ''Freelance'' (sometimes spelled ''free-lance'' or ''free lance''), ''freelancer'', or ''freelance worker'', are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance w ...
, public speaker, podcaster, author, blogger and, since September 2020, the editor of '' The Skeptic'' magazine. He is the co-founder and vice-president of the
Merseyside Skeptics Society The Merseyside Skeptics Society (MSS) is a nonprofit organisation that promotes scientific scepticism in Merseyside and the United Kingdom. Founded in 2009, the society has campaigned against the use of homeopathy, challenged the claims of psy ...
and co-host of its official podcast, ''
Skeptics with a K The Merseyside Skeptics Society (MSS) is a nonprofit organisation that promotes scientific scepticism in Merseyside and the United Kingdom. Founded in 2009, the society has campaigned against the use of homeopathy, challenged the claims of p ...
'', project director of the
Good Thinking Society The Good Thinking Society is a nonprofit organisation promoting scientific scepticism established by Simon Singh in September 2012. Activities The society aims to raise awareness of and fund sceptical projects. During the 2014 World Homeopathy ...
, and has occasionally written for ''
The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...
'', ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' and ''
New Statesman The ''New Statesman'' is a British political and cultural magazine published in London. Founded as a weekly review of politics and literature on 12 April 1913, it was at first connected with Sidney and Beatrice Webb and other leading members ...
''. As of 2022, Marshall is a fellow with the
Committee for Skeptical Inquiry The Committee for Skeptical Inquiry (CSI), formerly known as the Committee for the Scientific Investigation of Claims of the Paranormal (CSICOP), is a program within the US non-profit organization Center for Inquiry (CFI), which seeks to "prom ...
.


Early life and influences

Marshall was born on 13 August 1983 in
Bishop Auckland Bishop Auckland () is a market town and civil parish at the confluence of the River Wear and the River Gaunless in County Durham, northern England. It is northwest of Darlington and southwest of Durham. Much of the town's early history surro ...
,
North East England North East England is one of nine official regions of England at the first level of ITL for statistical purposes. The region has three current administrative levels below the region level in the region; combined authority, unitary authorit ...
. He obtained a BA in English at Liverpool, and has worked there in marketing and
web design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code an ...
since. He traces his interest in skepticism to Penn and Teller’s ''Bullshit!'' series. Researching why Teller never speaks led him to The
Skeptics' Guide to the Universe ''The Skeptics' Guide to the Universe'' (''SGU'') is an American weekly skeptical podcast hosted by Steven Novella, MD, along with a panel of contributors. The official podcast of the New England Skeptical Society, it was named to evoke ''Th ...
podcast, and from there he discovered
James Randi James Randi (born Randall James Hamilton Zwinge; August 7, 1928 – October 20, 2020) was a Canadian-American stage magician, author and scientific skeptic who extensively challenged paranormal and pseudoscientific claims. Rodrigues 2010p. ...
's ''
Flim-Flam! ''Flim-Flam! Psychics, ESP, Unicorns, and Other Delusions'' is a 1980 book by magician and skeptic James Randi about paranormal, occult, and pseudoscience claims. The foreword is by science fiction author Isaac Asimov. Randi explores topics ...
'' and
Carl Sagan Carl Edward Sagan (; ; November 9, 1934December 20, 1996) was an American astronomer, planetary scientist, cosmologist, astrophysicist, astrobiologist, author, and science communicator. His best known scientific contribution is research on ext ...
's ''
The Demon-Haunted World ''The Demon-Haunted World: Science as a Candle in the Dark'' is a 1995 book by the astrophysicist Carl Sagan and co-authored by Ann Druyan, in which the authors aim to explain the scientific method to laypeople and to encourage people to learn c ...
''.


Merseyside Skeptics Society


Foundation

In February 2009, Marshall, Mike Hall and Colin Harris founded the Merseyside Skeptics Society. He commented that skepticism is "not about just saying 'no' to things, it's about thinking about them. And we use the
American spelling Despite the various English dialects spoken from country to country and within different regions of the same country, there are only slight regional variations in English orthography, the two most notable variations being British and American ...
– skeptic – because, in the States, the word isn't as strongly linked to
cynicism Cynic or Cynicism may refer to: Modes of thought * Cynicism (philosophy), a school of ancient Greek philosophy * Cynicism (contemporary), modern use of the word for distrust of others' motives Books * ''The Cynic'', James Gordon Stuart Grant 1 ...
. It's not seen as being as negative as it is over here." In July that year, they launched the podcast ''Skeptics with a K'', which Marshall described as "a fairly-shambolic, overly-enthusiastic and snarky mix of science, skepticism and sarcasm". The idea for ''SwaK'' came from the conversations Hall and Marsh were having in the pub about news and ideas, such as a
homoeopathy Homeopathy or homoeopathy is a pseudoscientific system of alternative medicine. It was conceived in 1796 by the German physician Samuel Hahnemann. Its practitioners, called homeopaths, believe that a substance that causes symptoms of a dise ...
overdose, that they wanted to share with a wider audience.


10:23 Campaign

In January 2010, Marshall co-ordinated the 10:23 Campaign to stage a mass overdose of homoeopathy outside branches of
Boots UK Boots UK Limited (formerly Boots the Chemists), trading as Boots, is a British health and beauty retailer and pharmacy chain in the United Kingdom and other countries and territories including Ireland, Italy, Norway, the Netherlands, Thailand an ...
in several major cities throughout the country, to publicly demonstrate the inefficacy of homoeopathic products and protest against their sale. In February 2011, he also co-ordinated the global 10:23 Campaign, during which protesters on all continents in 70 cities (at least 30 participants per city) overdosed on homoeopathy. He himself led the overdose on 5 February 2011 at 10:23 during QED 2011, the first annual skeptical conference in Manchester co-organised by the Merseyside Skeptics Society and the Greater Manchester Skeptics Society. In November 2019, Marshall was in Brazil to officially launch the campaign that aims to withdraw financial aid for homeopathy by the country's public health system (SUS).


Challenging psychics

In October 2011, the Merseyside Skeptics Society (represented by Hall and Marshall),
Chris French Christopher Charles French (born 1956) is a British psychologist specialising in the psychology of paranormal beliefs and experiences, cognition and emotion. He is the head of the University of London's anomalistic Psychology Research Unit and ...
and
Simon Singh Simon Lehna Singh, (born 19 September 1964) is a British popular science author, theoretical and particle physicist. His written works include ''Fermat's Last Theorem'' (in the United States titled ''Fermat's Enigma: The Epic Quest to Solve th ...
set up a "
Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...
Challenge" to Sally Morgan to have her alleged
psychic A psychic is a person who claims to use extrasensory perception (ESP) to identify information hidden from the normal senses, particularly involving telepathy or clairvoyance, or who performs acts that are apparently inexplicable by natural laws, ...
abilities tested, to demonstrate that her claims regarding talking to the dead are true, otherwise she might, knowingly or unknowingly, be taking advantage of people's grief. Morgan did not turn up at the press conference, but threatened to sue the skeptics for
defamation Defamation is the act of communicating to a third party false statements about a person, place or thing that results in damage to its reputation. It can be spoken (slander) or written (libel). It constitutes a tort or a crime. The legal defini ...
through her lawyers instead. Nevertheless, the MSS decided to make the Halloween Challenge an annual event and invited any psychic in the UK to take part. When two psychics failed an experiment in October 2012, Marshall remarked: "While the result of our experiment doesn't disprove psychic ability, the fact that our mediums couldn't pass what they felt was a very fair and simple test does seem to suggest claims that these abilities exist aren't based in reality." At the
Australian Skeptics Australian Skeptics is a loose confederation of like-minded organisations across Australia that began in 1980. Australian Skeptics investigate paranormal and pseudoscientific claims using scientific methodologies. This page covers all Australia ...
National Convention 2014 in Sydney, Marsh lectured about pseudoscience and the channelling of spirits.


Engaging with "Believers"

In January 2013, Marshall and Hayley Stephens started a podcast called ''Be Reasonable'', where Marshall interviewed people with beliefs outside of the mainstream of acceptable science. The aim was to try and understand why people believe in these things without criticising or mocking the person being interviewed. He has stated, "...I try to avoid as much as possible talking over the details of factual claims, where I can't tell in the moment whether a fact is valid or misrepresented, but instead I try to look at the logic built around that particular fact." Episodes of the show include interviews with
Flat Earth The flat-Earth model is an archaic and scientifically disproven conception of Earth's shape as a plane or disk. Many ancient cultures subscribed to a flat-Earth cosmography, including Greece until the classical period (5th century BC), the ...
er Mark Sargeant; Vicki Monroe, a
Psychic A psychic is a person who claims to use extrasensory perception (ESP) to identify information hidden from the normal senses, particularly involving telepathy or clairvoyance, or who performs acts that are apparently inexplicable by natural laws, ...
and cold case investigator; and Jim Humble, a proponent of
Miracle Mineral Supplement Miracle Mineral Supplement, often referred to as Miracle Mineral Solution, Master Mineral Solution, MMS or the CD protocol, is a branded name for an aqueous solution of chlorine dioxide, an industrial bleaching agent, that has been falsely ...
solution.


Bad PR

On ''SwaK'' Marshall developed a skill for spotting bad
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
(PR) in the news. This led to holding public lectures about the subject at
Skeptics in the Pub Skeptics in the Pub (abbreviated SITP) is an informal social event designed to promote fellowship and social networking among skeptics, critical thinkers, freethinkers, rationalists and other like-minded individuals. It provides an opportunity ...
meetings throughout the UK, including in
Liverpool Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a popul ...
, and
Glasgow Glasgow ( ; sco, Glesca or ; gd, Glaschu ) is the most populous city in Scotland and the fourth-most populous city in the United Kingdom, as well as being the 27th largest city by population in Europe. In 2020, it had an estimated popul ...
, and at skeptical conferences including the 2013
European Skeptics Congress European Skeptics Congresses (ESCs) – a series of congresses now supported by the European Council of Skeptical Organisations (ECSO), in which skeptical organisations from many different European countries participate. They have been held ever si ...
in Stockholm,
-
and at Skeptics on the Fringe 2014. His main contention is that in recent decades, journalists have become increasingly under pressure to write more articles in less time, limiting their time for investigate research and instead tempting or forcing them to pick up
press release A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considere ...
s from PR companies and, often with little editing, passing them off as real news stories to meet their
quota Quota may refer to: Economics * Import quota, a trade restriction on the quantity of goods imported into a country * Market Sharing Quota, an economic system used in Canadian agriculture * Milk quota, a quota on milk production in Europe * Indi ...
(
churnalism Churnalism is a pejorative term for a form of journalism in which press releases, stories provided by news agencies, and other forms of pre-packaged material, instead of reported news, are used to create articles in newspapers and other news me ...
). Such press releases are more often than not simply veiled advertisements, disguised as
scientific studies The scientific method is an empirical method for acquiring knowledge that has characterized the development of science since at least the 17th century (with notable practitioners in previous centuries; see the article history of scientific me ...
or representative social surveys which, if based on any sort of inquiry at all, are usually poorly set up or conducted and prone to
bias Bias is a disproportionate weight ''in favor of'' or ''against'' an idea or thing, usually in a way that is closed-minded, prejudicial, or unfair. Biases can be innate or learned. People may develop biases for or against an individual, a group, ...
. Moreover, the headlines under which these "results" get published can be sensationalised and thus even more misleading, and if readers believe such "news" stories to be true, it may have serious negative effects on people's views and actions. When education secretary
Michael Gove Michael Andrew Gove (; born Graeme Andrew Logan, 26 August 1967) is a British politician serving as Secretary of State for Levelling Up, Housing and Communities and Minister for Intergovernmental Relations since 2021. He has been Member of Parli ...
was criticised by many mainstream newspapers for mistaking a PR stunt by OnePoll for hotel chain
Premier Inn Premier Inn is a British limited service hotel chain and the UK's largest hotel brand, with more than 72,000 rooms and 800 hotels. It operates hotels in a variety of locations including city centres, suburbs and airports competing with the like ...
, for genuine research on schoolchildren's allegedly lamentable knowledge of British history, Marshall called this "ironic", and rebuked the newspapers by showing how they themselves are largely relying on the same kind of agencies' press releases with "dodgy surveys" for their news stories. He has also done an interview on
BBC Radio 4 BBC Radio 4 is a British national radio station owned and operated by the BBC that replaced the BBC Home Service in 1967. It broadcasts a wide variety of spoken-word programmes, including news, drama, comedy, science and history from the BBC' ...
's ''More or Less'' programme, where he discusses various newspaper articles and big headlines that are based on bad PR.


Modern belief in a flat Earth

In recent years, Marshall is reporting on the
modern flat Earth societies Modern flat Earth beliefs are promoted by organizations and individuals which make claims that the Earth is flat while denying the Spherical Earth, Earth's sphericity, contrary to over two millennia of scientific consensus. Flat Earth belief ...
and individuals, who promote the erroneous idea that the Earth is flat rather than a sphere, in order to understand the root of rejecting such uncontroversial facts. Marshall attended the UK’s annual Flat Earth UK Convention between 27-29, April 2018 and noted that believers in a flat Earth vary widely in their views. While most agree upon a disc-shaped Earth, some are convinced the Earth is diamond shaped. Furthermore, while most believers do not believe in
outer space Outer space, commonly shortened to space, is the expanse that exists beyond Earth and its atmosphere and between celestial bodies. Outer space is not completely empty—it is a near-perfect vacuum containing a low density of particles, pred ...
and none believe mankind has ever traveled there, they vary widely in their views of the universe. To Marshall, one of the most telling moments at the convention was the “Flat Earth Addiction” test that was based on a checklist used to determine whether someone is in a
cult In modern English, ''cult'' is usually a pejorative term for a social group that is defined by its unusual religious, spiritual, or philosophical beliefs and rituals, or its common interest in a particular personality, object, or goal. This ...
, without the convention attendees realizing the possibility of themselves being in a cult. Furthermore, Marshall points out that while the belief in a flat Earth might rightly be labelled ridiculous, it is perhaps important to approach believers in a flat Earth as much with understanding as ridicule. Namely, as Marshall states, “it is striking how many people who doubt the global model of the Earth also subscribe to all manner of other beliefs, from
Biblical literalism Biblical literalism or biblicism is a term used differently by different authors concerning biblical hermeneutics, biblical interpretation. It can equate to the dictionary definition of wikt:literalism, literalism: "adherence to the exact letter ...
to
occult The occult, in the broadest sense, is a category of esoteric supernatural beliefs and practices which generally fall outside the scope of religion and science, encompassing phenomena involving otherworldly agency, such as magic and mysticism a ...
ist paranoia, from
anti-vaccination Vaccine hesitancy is a delay in acceptance, or refusal, of vaccines despite the availability of vaccine services and supporting evidence. The term covers refusals to vaccinate, delaying vaccines, accepting vaccines but remaining uncertain abou ...
to quack cancer cures, from
antisemitism Antisemitism (also spelled anti-semitism or anti-Semitism) is hostility to, prejudice towards, or discrimination against Jews. A person who holds such positions is called an antisemite. Antisemitism is considered to be a form of racism. Antis ...
to
Aryanism Aryanism is an ideology of racial supremacy which views the supposed Aryan race as a distinct and superior racial group which is entitled to rule the rest of humanity. Initially promoted by racist theorists such as Arthur de Gobineau and Houst ...
. But it is also just as striking how many people whose journey into believing the Earth is flat included traumatic events or personal crises”. During QED 2018 Marshall presented his findings from the Flat Earth Convention to the skeptic community, during an interview with Alex Moshakis, of The Observer, before the talk he said ''"his intention was not to pillory Flat Earth beliefs, but to explain what might turn a person against conventional science, and how their beliefs can become contagious."''


Good Thinking Society

Since March 2014, Marshall has been project director at the
Good Thinking Society The Good Thinking Society is a nonprofit organisation promoting scientific scepticism established by Simon Singh in September 2012. Activities The society aims to raise awareness of and fund sceptical projects. During the 2014 World Homeopathy ...
(GTS). His major focus has been ending the funding of
homoeopathy Homeopathy or homoeopathy is a pseudoscientific system of alternative medicine. It was conceived in 1796 by the German physician Samuel Hahnemann. Its practitioners, called homeopaths, believe that a substance that causes symptoms of a dise ...
by the
National Health Service The National Health Service (NHS) is the umbrella term for the publicly funded healthcare systems of the United Kingdom (UK). Since 1948, they have been funded out of general taxation. There are three systems which are referred to using the " ...
(NHS), which the GTS considers a costly waste of public money on demonstrably ineffective products; he lectured about this at QED 2015 in Manchester. In June 2015, the ''
Daily Mirror The ''Daily Mirror'' is a British national daily tabloid. Founded in 1903, it is owned by parent company Reach plc. From 1985 to 1987, and from 1997 to 2002, the title on its masthead was simply ''The Mirror''. It had an average daily print ...
'' reported that Marshall had investigated the curious case of Freeman's, a NHS-supplying pharmacy that, amongst other products, sold "homeopathic
owl Owls are birds from the order Strigiformes (), which includes over 200 species of mostly solitary and nocturnal birds of prey typified by an upright stance, a large, broad head, binocular vision, binaural hearing, sharp talons, and feathers a ...
", apparently meant for people with sleeping problems or who "pick up the characteristics of n owl. Marshall commented, "Around £3–5 million is spent each year n homeopathic products by the NHSand it's completely worthless. People are being told that it works when there's no evidence that it does." Also in June, he and the GTS founder
Simon Singh Simon Lehna Singh, (born 19 September 1964) is a British popular science author, theoretical and particle physicist. His written works include ''Fermat's Last Theorem'' (in the United States titled ''Fermat's Enigma: The Epic Quest to Solve th ...
called on all remaining homoeopathy-funding CCGs in the UK to follow the example of Liverpool to reconsider their funding policies. In May 2014, Marshall accused writers at ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was fo ...
'' and the ''
Daily Mail The ''Daily Mail'' is a British daily middle-market tabloid newspaper and news websitePeter Wilb"Paul Dacre of the Daily Mail: The man who hates liberal Britain", ''New Statesman'', 19 December 2013 (online version: 2 January 2014) publish ...
'' of "poor journalism" for uncritically picking up press releases from the
British Chiropractic Association The British Chiropractic Association (BCA) was founded in 1925 and represents over 50% of UK chiropractors. It is the largest and longest established association for chiropractors in the United Kingdom. The BCA have implemented campaigns regardi ...
and the United Chiropractic Association, based on "flimsy studies" and assertions that were "certainly not supported by any reliable evidence". Recalling the
British Chiropractic Association v Singh ''British Chiropractic Association (BCA) v Singh'' was an influential libel action in England and Wales, widely credited as a catalytic event in the libel reform campaign which saw all parties at the 2010 general election making manifesto commitm ...
case, he concluded, "If chiropractors want to be taken seriously, perhaps they should focus on improving the regulation of their industry and conducting rigorous research rather than relying on PR stunts to drum up business." In May 2015, GTS obtained video footage from the Spirit of Health Congress where, according to Marshall, claims were made about health that "appeared illegal and could cause serious harm": "The dangerous misinformation at the Spirit of Health event is shocking, particularly with regard to serious conditions such as cancer." In September 2015, Marshall showed how the American televangelist, self-proclaimed
prophet In religion, a prophet or prophetess is an individual who is regarded as being in contact with a divine being and is said to speak on behalf of that being, serving as an intermediary with humanity by delivering messages or teachings from the s ...
and
faith healer Faith healing is the practice of prayer and gestures (such as laying on of hands) that are believed by some to elicit divine intervention in spiritual and physical healing, especially the Christian practice. Believers assert that the healing ...
Peter Popoff Peter George Popoff (born July 2, 1946) is a German-born American televangelist and debunked clairvoyant and faith healer. He was exposed in 1986 for using a concealed earpiece to receive radio messages from his wife, who gave him the names, ad ...
– previously exposed by
James Randi James Randi (born Randall James Hamilton Zwinge; August 7, 1928 – October 20, 2020) was a Canadian-American stage magician, author and scientific skeptic who extensively challenged paranormal and pseudoscientific claims. Rodrigues 2010p. ...
– was trying to persuade people to send him money on promises of "fabulous extreme fortune" and "miracles". Moreover, at a London gathering, GTS filmed how Popoff supposedly "healed" a woman "who said her body was wracked with pain", but who Marshall and his colleague believed could have been planted in the audience as part of Popoff's team: they saw she was handing out pens and a questionnaire at the start of the event, and quietly left the room soon after the alleged miracle. In November 2017, the
British Homeopathic Association The British Homeopathic Association (BHA) is a British charity founded in 1902 by John Epps to promote the pseudoscience homeopathy and advocate for its training and research. The BHA was re-branded in 2021 to Homeopathy UK. It seeks to encourage ...
(BHA) filed a suit to overturn NHS England's new guidance which advises GPs not to prescribe homeopathic remedies. In June 2018, BHA lost that case, in a decision characterised by Dr.
Edzard Ernst Edzard Ernst (born 30 January 1948) is a retired British-German academic physician and researcher specializing in the study of complementary and alternative medicine. He was Professor of Complementary Medicine at the University of Exeter, alleged ...
as the result of "4 years of excellent work by the Good Thinking Society". Marshall noted that "The last few years have seen almost every part of the NHS end support for homeopathy, and this court decision only goes to further underline the fact that homeopathy warrants no place in modern healthcare."


Podcasting

* ''
Skeptics with a K The Merseyside Skeptics Society (MSS) is a nonprofit organisation that promotes scientific scepticism in Merseyside and the United Kingdom. Founded in 2009, the society has campaigned against the use of homeopathy, challenged the claims of p ...
'' (Merseyside Skeptics Society): co-host with Mike Hall and Colin Harris, later Alice Howarth (2009–present) * ''Be Reasonable'' (Merseyside Skeptics Society): host (until June 2014 co-host with Hayley M. Stevens) (2013–present) * ''2015 ESC Podcast'' (Good Thinking Society): host (2015) * ''Righteous Indignation'' (independent): co-host with Hayley M. Stevens and Trystan Swale (2009–2012) He is also a frequent guest on podcasts like God Awful Movies.


References


External links


Bad PR blog

Profile – Merseyside Skeptics Society

Profile – ''The Guardian''
* {{DEFAULTSORT:Marshall, Michael 1983 births British atheists British secularists British sceptics English bloggers English podcasters Living people British male bloggers