Michael Lazerow is a serial entrepreneur who has founded several successful media companies. In 2007, Michael co-founded

Buddy Media, Inc. Buddy may refer to: People *Buddy (nickname) * Buddy (rapper), real name Simmie Sims III (1993–Present) * Buddy Rogers (wrestler), ring name of American professional wrestler Herman Gustav Rohde, Jr. (1921–1992) *Buddy Boeheim (born 1999), Am ...

, a privately held company that offers some of the world's largest brands social media solutions. Michael served as chairman and CEO before the company was sold to Salesforce.com on June 4, 2012, for $745 million. In 2019, Michael co-founded Velvet Sea Ventures, a multi-stage venture capital firm. The firm has invested in Scopely and Liquid Death. While attending Northwestern University, Michael founded

University Wire UWIRE is a wire service powered by student journalists at more than 800 colleges and universities across the United States. It acts as a sort of hub between these institutions' newspapers, giving each of its over 850 members access to news, sport ...

(now owned by Columbia Broadcasting System ( CBS)), a network of more than 700 student-run newspapers. He later founded GOLF.com, which was purchased by Time Warner's Time Inc. division in 2006. Subsequent to the 2006 acquisition, Michael joined Time Inc. as General Manager of GOLF.com and GOLFONLINE.com. Michael also sits on the boards of

Savored Savored (formerly VillageVines) is a provider of digital marketing for premier restaurants; the service was founded by Benjamin McKean and Daniel Leahy in New York City in 2009. The service acts as a marketing tool for high-end restaurants used to ...

and Saving Star. Michael lives in New York City with his wife, Kass, who serves as Buddy Media's COO, and their three children, Myles, Cole and Vivian. Michael graduated from Northwestern University with a B.S. and M.S. in journalism.

References

Buddy Media
in Chronicle of Higher Education June 12, 1998
"Time Adds Golf.com to Its Sports Lineup"
inWashington Post, Jan 24, 2006.
E-content
story on GOLF.com
PR Newswire story
{{DEFAULTSORT:Lazerow, Michael American male journalists Medill School of Journalism alumni Living people Year of birth missing (living people) American chief executives in the media industry