Michael J. Osborne
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Michael J. Osborne (born September 20, 1949, in Amarillo, Texas) is an author, inventor, entrepreneur, and energy policymaker. He was one of three founding members of the Texas Renewable Energy Industries Alliance (TREIA). His public service appointments have included the steering committees of the State of Texas Energy Policy Partnership (STEPP) and the Sustainable Energy Development Council under ''Governor Ann Richards;'' and later, the Texas Energy Coordination Council appointed by Governor George W. Bush. As chair of the Austin Electric Utility Commission, Osborne has traveled internationally to speak and consult about the Texas energy experience. In 2015, he was part of the Austin, Texas, delegation to the
2015 United Nations Climate Change Conference The 2015 United Nations Climate Change Conference, COP 21 or CMP 11 was held in Paris, France, from 30 November to 12 December 2015. It was the 21st yearly session of the Conference of the Parties (COP) to the 1992 United Nations Framework Conve ...
held in Paris, France.


Early life and education

The youngest of two sons born to Maxine Joan Chambers Osborne (a businesswoman and investor) and Jack Harold Osborne (a World War II navy pilot and rancher), Michael was born in Amarillo, Texas, on September 20, 1949. When he was six, his family moved to the small town of Pampa, Texas, where Osborne's interest in music grew as he played guitar and piano in two rock-and-roll bands. He graduated in 1967. Michael moved to Austin, Texas, at the age of seventeen, to attend the University of Texas and majored in
aerospace engineering Aerospace engineering is the primary field of engineering concerned with the development of aircraft and spacecraft. It has two major and overlapping branches: aeronautical engineering and astronautical engineering. Avionics engineering is si ...
and later, business marketing. He withdrew from school one semester short of a degree after his business school dean denied him project credit for an advertising agency, Directions Company, he had started on the side.


Professional life

Marketing music. As founder of ''Directions Company,'' Michael focused on marketing music venues such as ''Castle Creek,'' ''Mother Earth'', and the legendary '' Armadillo World Headquarters'' (19711980), a famed venue that led the Music of Austin Texas to national prominence. The ''
Armadillo Armadillos (meaning "little armored ones" in Spanish) are New World placental mammals in the order Cingulata. The Chlamyphoridae and Dasypodidae are the only surviving families in the order, which is part of the superorder Xenarthra, along wi ...
'' became a springboard for the careers of celebrated musicians such as: '' Willie Nelson, Waylon Jennings,
Stevie Ray Vaughan Stephen Ray Vaughan (October 3, 1954 – August 27, 1990) was an American musician, best known as the guitarist and frontman of the blues rock trio Stevie Ray Vaughan and Double Trouble. Although his mainstream career spanned only seven years, ...
, Marcia Ball,
Joe Ely Joe Ely (born February 9, 1947) is an American singer, songwriter and guitarist, whose music touches on honky-tonk, Texas Country, Tex-Mex and rock and roll. He has had a genre-crossing career, performing with Bruce Springsteen, Uncle Tupelo ...
, Jerry Jeff Walker,
Bruce Springsteen Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American singer and songwriter. He has released 21 studio albums, most of which feature his backing band, the E Street Band. Originally from the Jersey Shore, he is an originat ...
, Shiva’s Headband,'' and many more. Renewable Energy Business.  Influenced by architect,
inventor An invention is a unique or novel device, method, composition, idea or process. An invention may be an improvement upon a machine, product, or process for increasing efficiency or lowering cost. It may also be an entirely new concept. If an ...
and
philosopher A philosopher is a person who practices or investigates philosophy. The term ''philosopher'' comes from the grc, φιλόσοφος, , translit=philosophos, meaning 'lover of wisdom'. The coining of the term has been attributed to the Greek th ...
, '' Buckminster Fuller'', who believed in the importance of ''
renewable energy Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ...
'', Osborne began to focus on the renewable energy business in the late 1970s by building '' passive solar homes'' and selling energy-saving wood stoves. In 1981 he developed the first '' wind energy'' project (consisting of five 25-kilowatt '' wind turbines'') that sold energy to an '' electric utility'' in Texas. in 1983, he signed on as the first distributor in Texas for ''Solarex'', a now-defunct maker of '' solar cells'' used then as power sources for such things as ranch gates, railroad signals and other places where stringing power lines was difficult or expensive. In the 1990s he ran the Texas operations for ''Zond Energy'', which is now part of ''
GE Wind Energy GE Wind Energy is a branch of GE Renewable Energy, a subsidiary of General Electric. The company manufactures and sells wind turbines to the international market. In 2018, GE was the fourth largest wind turbine manufacturer in the world. History ...
'', the largest U.S. '' wind turbine'' maker. Throughout the 80s and 90s, Osborne documented and leased the wind resource for Texas wind fields. Many of his exploits are documented in the book, ''The Great Texas Wind Rush''. In 1999, Osborne was awarded Patent No. US5961739A for his invention of the hemispheric moving focus power plant. Renewable Energy Policy.  In 1984 Osborne co-founded the ''Texas Renewable Energy Industries Association (now Alliance) (TREIA)'' with two partners and worked with other key individuals and organizations to bring the nascent ''
renewable energy Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ...
'' industry to the attention of policymakers on the state and federal level. Governor Ann Richards appointed him to the steering committees of the State of ''Texas Energy Policy Partnership'' and the ''Sustainable Energy Development Council'' followed by an appointment by Richards’ successor, George W. Bush to the ''Texas Energy Coordination Council.'' In 2002, Osborne was commissioned by the '' City of Austin'' to write a white paper funded by a ''
U.S. Department of Energy The United States Department of Energy (DOE) is an executive department of the U.S. federal government that oversees U.S. national energy policy and manages the research and development of nuclear power and nuclear weapons in the United States. ...
'' (DOE) Grant, to develop a ''
Sustainable Energy Energy is sustainable if it "meets the needs of the present without compromising the ability of future generations to meet their own needs". Most definitions of sustainable energy include considerations of environmental aspects such as greenh ...
'' Plan for the City. The white paper was published as the book, ''Silver In The Mine''. He was subsequently hired by the
City A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...
to implement this sustainable energy plan as Director of Grants, Patents and R&D. Osborne served as Special Assistant to two '' Austin Energy'' General Managers and was charged with developing a vision for Austin which included a successful national campaign to get the
automakers The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % such a ...
to support mass production of ''plug-in hybrid electric vehicles''. Upon leaving Austin Energy in 2014, Osborne served as Chairman of the ''City of Austin Electric Utility Commission'' from 2014 to 2016 and currently serves as a member of that body. He was also appointed Chairman of the ''City of Austin Generation Resource Planning Task Force'', which resulted in an adopted generation plan to bring
Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
(the nation's 7th largest public power utility and the 11th largest city in
America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
) to 55%
renewable energy Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ...
by 2025. In April of 2018, Michael founded the Texas Electric Transportation Resources Alliance with Tom "Smitty" Smith. In October of 2019, Mayor Steve Adler appointed Michael to be the Special Envoy for the City of Austin to the C40 Conference on Climate Change in Copenhagen. He lives in Austin with his longtime partner, Dana Sprute.


Author

Osborne is a published writer. His book, ''Lightland'', is a philosophical look at the human potential in light of the challenge of climate change. His book, ''Silver in the Mine'', is a long-term comprehensive energy plan for the City of Austin, Texas. His third is an allegory called ''Day of the Heart''. His most recent work is ''Beyond Light and Dark''.


Articles and interviews about Michael Osborne and renewable energy in Texas

* How Austin Came to Be A Solar Powerhouse, The Texas Sierra Club, Nov 5, 2015
How Austin Came to Be A Solar Powerhouse
* Austin Energy Offers Solar Expansion as City Zeroes in on Carbon-Free Goal, KUT Public Radio, Austin, Texas, Sept. 25, 2014
Austin Energy Offers Solar Expansion as City Zeroes in on Carbon-Free Goal
* Deep in the Heart of Texas: A Wind Energy Maverick Takes an Alberta Field Trip, Ecocide, Aug. 1, 2014
ecocidealert.com - This website is for sale! - ecocidealert Resources and Information.
* Texas Solar Power May Have its Day in the Sun, The Texas Observer, March 27, 2014
Texas Solar Power May Have its Day in the Sun
* A Mighty Wind, Texas Monthly, Aug. 2011
A Mighty Wind
* The Austin Chronicle: ** Point Austin: A Funny Thing Happened, Dec. 11, 2015
It's going to be a while before City Council hires an Austin Energy consumer advocate
** Pioneers or Settlers?, Jan. 16, 2015
The latest on AE and solar
** Affordability Key to Climate Plan Goals, July 17, 2014
Can Austin reach net-zero carbon emissions by 2030?
** Fighting for the Right to Clean Energy, Nov. 19, 2004
Fighting for the Right to Clean Energy


References


External links

* Austin Electric Utility Commission Chairman Michael Osborne on Austin Texas Solar Energy Programs:
Michael Osborne on Austin, Texas Solar Energy Programs
* Michael Osborne on Predictable Renewable Energy:
Michael Osborne on Predictable Renewable Energy
* Michael Osborne: Solar Energy A lot More Valuable Than Conventional Energy:
Michael Osborne: Solar Energy a Lot more Valuable Than Conventional Power
* Michael Osborne: The Solar Age Comes:
Michael Osborne "The Solar Age Comes"
* Texas Renewable Energy Industries Association (TREIA) Annual Conference, Michael Osborne - The Long Dawn - Part 1
Michael Osborne on Renewable Energy TREIA part one
* Texas Renewable Energy Industries Association Annual Conference (TREIA), The Long Dawn - Part 2
MICHAEL OSBORNE on Renewable Energy TREIA 2014 part 2
* Voice of America Radio: "The Maverick of Renewable Energy - Making Life Brighter with Michael J. Osborne":
Michael J Osborne on Making Life Brighter , Monday, November 17, 2014
{{DEFAULTSORT:Osborne, Michael J 1949 births Living people Businesspeople from Amarillo, Texas Renewable energy in the United States American male writers Writers from Texas