Michael Gartenberg is a

technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...

journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalism ...

, analyst and

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

ger. He is a former

Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...

employee, and was previously a Research Director at

Gartner Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients ...

, focussed on the world of the interconnected consumer. Gartenberg now writes as Analyst-in-Residence for imore.com.

Work

After a 10-year absence, Gartenberg re-joined Gartner in 2010. He previously worked as a partner at Altimeter Group,''Who Is Michael Gartenberg?'', altimetergroup.com, 12 May 2009
/ref> as Vice President of Strategy and Analysis at Interpret, LLC, and as a vice president at

Jupiter Research Mecklermedia (formerly Internet.com LLC, Jupitermedia Inc., Mediabistro Inc. and WebMediaBrands Corporation) was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. ...

. Gartenberg had an aborted employment with

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

.''Microsoft Hires Michael Gartenberg as New Evangelist'', Feb 15, 2007
/ref> He was hired in February 2007 with the job title "Enthusiast Evangelist" to publicize

Windows Vista Windows Vista is a major release of the Windows NT operating system developed by Microsoft. It was the direct successor to Windows XP, which was released five years before, at the time being the longest time span between successive releases of ...

but left after three weeks in March 2007, returning to his former job at Jupiter Research. Gartenberg also contributes to many media outlets. He has monthly online columns in

Computerworld ''Computerworld'' (abbreviated as CW) is an ongoing decades old professional publication which in 2014 "went digital." Its audience is information technology (IT) and business technology professionals, and is available via a publication website ...

and

Macworld ''Macworld'' is a website dedicated to products and software of Apple Inc., published by Foundry, a subsidiary of IDG Inc. It started life as a print magazine in 1984 and had the largest audited circulation (both total and newsstand) of Macint ...

and a weekly online column on

Engadget ''Engadget'' ( ) is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. ''Engadget'' manages ten blogs four of which are written in English and six have international versions with independent editori ...

. He previously wrote a weekly column for SlashGear. In October 2007, regarding a potential Microsoft Windows competitor,

Linux Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, which ...

, he wrote "Linux still doesn't make it on desktop.... For now and the foreseeable future, it's going to remain a Microsoft world. Linux still isn't the answer." Gartenberg repeated the claim in an opinion piece published in March 2010, wherein he denied that use of a free operating system significantly reduces cost of computer ownership. In July 2009, Google announced the development of an operating system for

netbooks Netbook was a commonly used term that identified a product class of small and inexpensive laptops which were sold from 2007 to around 2013. These machines were designed primarily as cost-effective tools for consumers to access the Inte ...

ChromeOS ChromeOS, sometimes stylized as chromeOS and formerly styled as Chrome OS, is a Linux-based operating system designed by Google. It is derived from the open-source ChromiumOS and uses the Google Chrome web browser as its principal user interfac ...

, due for release in late 2010. Gartenberg opined "Chrome OS is not a threat to Windows.... By creating of lot of Fear, Uncertainty and Doubt this morning... they hope to take the attention and luster off of icrosoftWindows 7" and "... history doesn't run in favour of Chrome OS's principles".Google's new platform Chrome aims to show Microsoft's Windows the door, Guardian, July 08, 2009
/ref>

References

External links

Michael Gartenberg Blog

Michael Gartenberg Twitter
{{DEFAULTSORT:Gartenberg, Michael Living people American male journalists American male bloggers American bloggers Apple Inc. employees 21st-century American non-fiction writers Year of birth missing (living people)