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The Metropolitan Life North Building, now known as Eleven Madison, is a 30-story
art deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
skyscraper A skyscraper is a tall continuously habitable building having multiple floors. Modern sources currently define skyscrapers as being at least or in height, though there is no universally accepted definition. Skyscrapers are very tall high-ris ...
in the
Flatiron District The Flatiron District is a neighborhood in the New York City borough of Manhattan, named after the Flatiron Building at 23rd Street, Broadway and Fifth Avenue. Generally, the Flatiron District is bounded by 14th Street, Union Square and Green ...
adjacent to
Madison Square Park Madison Square is a public square formed by the intersection of Fifth Avenue and Broadway at 23rd Street in the New York City borough of Manhattan. The square was named for Founding Father James Madison, fourth President of the United States. ...
in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
,
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, at 11-25
Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stre ...
. The building is bordered by East 24th Street, Madison Avenue, East 25th Street and
Park Avenue Park Avenue is a wide New York City boulevard which carries north and southbound traffic in the boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the west and Lexington Avenu ...
South, and was formerly connected by a sky bridge and tunnel to the
Metropolitan Life Insurance Company Tower The Metropolitan Life Insurance Company Tower (colloquially known as the Met Life Tower and also as the South Building) is a skyscraper occupying a full block in the Flatiron District of Manhattan in New York City. The building is composed of ...
just south of it. The North Building was built in three stages on the site of the second Madison Square Presbyterian Church. Construction started in 1929, just before the onset of the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
. Originally planned to be 100 stories, the North Building was never completed as originally planned due to funding problems following the Depression. The current design was constructed in three stages through 1950. As part of the Metropolitan Life Home Office Complex, the North Building was added to the
National Register of Historic Places The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic v ...
on January 19, 1996.


History


Site

The original Madison Square Presbyterian Church, designed by Richard M. Upjohn in the Gothic Revival architectural style, was located on Madison Square Park at the southeast corner of East 24th Street and Madison Avenue, and was completed in 1854. The building was acquired by the Metropolitan Life Insurance Company and razed to make way for the 50-story
Metropolitan Life Insurance Company Tower The Metropolitan Life Insurance Company Tower (colloquially known as the Met Life Tower and also as the South Building) is a skyscraper occupying a full block in the Flatiron District of Manhattan in New York City. The building is composed of ...
, which was briefly the world's tallest building. In exchange, the church received a plot of land on the north side of 24th Street that became the site for Stanford White's 1906 building for the Madison Square Presbyterian Church, sometimes called the "Parkhurst Church" after Reverend
Charles Henry Parkhurst Charles Henry Parkhurst (April 17, 1842 – September 8, 1933) was an American clergyman and social reformer, born in Framingham, Massachusetts. Although scholarly and reserved, he preached two sermons in 1892 in which he attacked the polit ...
. A plot on the north side of 24th Street, measuring , was developed in 1903 as the first Metropolitan Annex, a 16-story printing plant building faced in Tuckahoe marble. The annex was designed by LeBrun, and it was connected to the main building by a tunnel. Upjohn's building was demolished in 1919 to make way for an expansion of that annex. The structure was to be 18 stories tall with six elevators, and would incorporate the existing annex, which would be . The ground story of the new annex would contain an auditorium with 1,100-seats, and the 12th story would include a lunchroom and a sky bridge to the 11th story of the home office building across 24th Street. This annex was designed by
D. Everett Waid Dan Everett Waid (1864–1939) was a prominent 20th century architect operating primarily in Illinois and New York. As chief architect for the Metropolitan Life Insurance Company (New York City), he and his partner designed the Home Of ...
and completed in 1921.


Construction

The North Building was designed in the 1920s by
Harvey Wiley Corbett Harvey Wiley Corbett (January 8, 1873 – April 21, 1954) was an American architect primarily known for skyscraper and office building designs in New York and London, and his advocacy of tall buildings and modernism in architecture. Early life ...
and D. Everett Waid and built in three stages. Metropolitan Life had acquired the lot bounded by Madison Avenue, 24th Street, Fourth Avenue (now
Park Avenue South Park Avenue is a wide New York City boulevard which carries north and southbound traffic in the boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the west and Lexington Avenu ...
), and 25th Street in September 1929. Preliminary plans, submitted that October, proposed a 35-story building that would serve as a new "home office", supplanting the old "home office" in the Metropolitan Life Tower directly to the south. The final design for the new building, presented in November 1929, called for a 100-story tower with several setbacks, which would have been the tallest building in the world. The structure would accommodate 30,000 daily visitors when completed, and would have escalators connecting the lowest 13 stories. Following the
Stock Market Crash of 1929 The Wall Street Crash of 1929, also known as the Great Crash, was a major American stock market crash that occurred in the autumn of 1929. It started in September and ended late in October, when share prices on the New York Stock Exchange colla ...
and the onset of the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
, Corbett and Waid resubmitted plans for the building in November 1930. The new plans called for a 28-story brick, granite, and limestone structure. Starrett Brothers & Eken were selected as contractors the following month. Initially, only the eastern half of the block was developed; that structure was finished in 1932. Upon the first stage's completion, Corbett said, "it is a highly specialized building designed primarily as a machine to do as efficiently as possible the particular headquarters' work of our largest insurance company". The new structure contained of new office space. The original 16-story Metropolitan Life annex, at the northeast corner of Madison Avenue and 24th Street, remained in place. In 1937, four buildings on Madison Avenue between 24th and 25th Street, ranging in height from 12 to 20 stories, were demolished to make way for the second phase of construction: the northwestern portion of the 28-story structure. In 1938, the company filed plans to build the western half of the 28-story building at a cost of $10 million. The western wall of the existing structure would be demolished so the two sections would be integrated into a single building. The second phase was finished in 1940 and contained 32 stories: 28 above-ground and four basement levels, the same as in the first phase. LeBrun's and Waid's northern annexes were demolished in 1946 to make way for the third and final stage of the North Building. Waid and Corbett prepared the third phase along with Arthur O. Angilly. The design was similar to that of the first and second phases, but in smaller scale. Construction was completed in 1950. There were no plans to build the extra stories, even though the building plan would have allowed for such an expansion, because Metropolitan Life no longer required the extra space.


Later years

In 1985, Metropolitan Life vacated the clock tower and moved all remaining operations to the north building and the east wing of the south building. From 1994 to 1997, the building's interior was demolished and rebuilt by Haines Lundberg Waehler and the exterior was renovated at a cost of $300 million. The renovation entailed reducing the size of the building's core to provide additional office space. The North Building had been considered obsolete for the uses of Metropolitan Life (now MetLife), which had moved most of its employees to the
MetLife Building The MetLife Building (also 200 Park Avenue and formerly the Pan Am Building) is a skyscraper at Park Avenue and 45th Street, north of Grand Central Terminal, in the Midtown Manhattan neighborhood of New York City. Designed in the Internation ...
in
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan and serves as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Buildin ...
.
Credit Suisse First Boston Credit Suisse First Boston (also known as CSFB and CS First Boston) is the investment banking affiliate of Credit Suisse headquartered in New York. The company was created by the merger of First Boston, First Boston Corporation and Credit Suisse, ...
, a subsidiary of
Credit Suisse Credit Suisse Group AG is a global investment bank and financial services firm founded and based in Switzerland. Headquartered in Zürich, it maintains offices in all major financial centers around the world and is one of the nine global " ...
, then leased within the building, an agreement that was later expanded to . Other space was taken up by Alexander & Alexander Services, Emanuel/Emanuel Ungaro,
Wells Rich Greene Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is an American retired advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. Lawrence was the first female ...
and the Gould Paper Corporation.'


Digital rendering

In January 2022, ''
ArchDaily ArchDaily is a weblog covering architectural news, projects, products, events, interviews and competitions, opinion pieces, among others, catering to architects, designers and other interested parties. Description ArchDaily is one of the most ...
'' published a digital rendering of what the building would have looked like if it had been constructed as planned to 100 stories and not truncated at 25 stories. Cortesía de 90Grados Arquitectura-Renderings assembled all the available data and graphic information about the building's intended design. The original plans were not extant, but sketches and photographs of a model were available. Where there were gaps in the information, they extrapolated from other designs by Corbett, in particular his work on
Rockefeller Center Rockefeller Center is a large complex consisting of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco ...
. They then used various rendering programs to create the finished images of the building.


Architecture

The building, which has of interior space, was constructed in three stages. The building's bulk is mitigated by numerous setbacks and its polygonal shape. As a result of these setbacks, mandated under the
1916 Zoning Resolution The 1916 Zoning Resolution in New York City was the first citywide zoning code in the United States. The zoning resolution reflected both borough and local interests, and was proposed after the Equitable Building was erected in Lower Manhattan ...
, the architects maximized the usable interior space The building initially contained 30 elevators, enough to serve the originally-planned 100 floors. In addition, because the existing building was constructed to be strong enough to support extra floors, the roof included 16 electrical generators, enough to power the building for several days.


Facade

The North Building is clad entirely with stone and contains numerous angled sides. The building is finished on the outside with
Alabama (We dare defend our rights) , anthem = "Alabama (state song), Alabama" , image_map = Alabama in United States.svg , seat = Montgomery, Alabama, Montgomery , LargestCity = Huntsville, Alabama, Huntsville , LargestCounty = Baldwin County, Al ...
limestone Limestone ( calcium carbonate ) is a type of carbonate sedimentary rock which is the main source of the material lime. It is composed mostly of the minerals calcite and aragonite, which are different crystal forms of . Limestone forms whe ...
and
marble Marble is a metamorphic rock composed of recrystallized carbonate minerals, most commonly calcite or Dolomite (mineral), dolomite. Marble is typically not Foliation (geology), foliated (layered), although there are exceptions. In geology, the ...
detailing, covering an interior steel frame. The window frames are mostly made of bronze, except those installed during the final stage of construction, which are made of aluminum. The ground-floor windows are multi-pane windows and all others are three-over-three
sash window A sash window or hung sash window is made of one or more movable panels, or "sashes". The individual sashes are traditionally paned window (architecture), paned windows, but can now contain an individual sheet (or sheets, in the case of double gla ...
s. Limestone grilles are located outside the second-story windows. The stonework is laid in a scalloped pattern; this is the only major decorative element on the building's exterior. The North Building features four vaulted corner entrances, which are each three stories high and composed of
loggia In architecture, a loggia ( , usually , ) is a covered exterior gallery or corridor, usually on an upper level, but sometimes on the ground level of a building. The outer wall is open to the elements, usually supported by a series of columns ...
s on either side of the corner. Each entrance contains a three-story-high pier with ribs, which supports a double-height loggia. The vaulted entrances contain modern-style coffers with a Moderne-style chandelier hanging from the center. Pink Tennessee marble is used as a decorative element on the floors and around the doors of each loggia. The middle of the 24th Street facade contains another entrance. The 25th Street side contains numerous loading docks. In addition, there are paired arched openings on Madison Avenue, which are decorated with floral-patterned stone screens. Until 2020, the North and South buildings were connected by a sky bridge on the eighth floor.


Interior

The three-story lobby contains travertine and marble finishes. The lobby contains a
coffered ceiling A coffer (or coffering) in architecture is a series of sunken panels in the shape of a square, rectangle, or octagon in a ceiling, soffit or vault. A series of these sunken panels was often used as decoration for a ceiling or a vault, also c ...
with aluminum leaf in numerous colors. On the walls above the passages to each elevator lobby. there are
bas-reliefs Relief is a sculptural method in which the sculpted pieces are bonded to a solid background of the same material. The term ''relief'' is from the Latin verb ''relevo'', to raise. To create a sculpture in relief is to give the impression that the ...
made of aluminum leaf. The other corridors contain
terrazzo Terrazzo is a composite material, poured in place or precast, which is used for floor and wall treatments. It consists of chips of marble, quartz, granite, glass, or other suitable material, poured with a cementitious binder (for chemical bindi ...
floors,
plaster Plaster is a building material used for the protective or decorative coating of walls and ceilings and for Molding (decorative), moulding and casting decorative elements. In English, "plaster" usually means a material used for the interiors of ...
ceilings with stepped moldings, and marble
paneling Panelling (or paneling in the U.S.) is a millwork wall covering constructed from rigid or semi-rigid components. These are traditionally interlocking wood, but could be plastic or other materials. Panelling was developed in antiquity to make roo ...
. On the upper floors, the elevators, restrooms, and stairs are located in a core at the center of each floor. Corbett and Waid described how the building had "the latest ideas in ventilation, air conditioning, sound deadening, artificial lighting, intercommunicating pneumatic tubes, telephones, call bells, unit operating clock systems ndspecial elevator and escalator installations". The offices are located on the outer edges of each floor, near the windows, and are generally
open plan Open plan is the generic term used in architectural and interior design for any floor plan that makes use of large, open spaces and minimizes the use of small, enclosed rooms such as private offices. The term can also refer to landscaping of h ...
spaces with few private rooms in order to accommodate the large numbers of workers at the company. The offices were utilitarian, with indirect artificial lighting allowing for office space that was up to deep. The stepped acoustic-tile ceilings increased in intervals, from their lowest height near the building's core to their highest height near the windows, which maximized natural light while also providing space for ceiling ducts. Another innovation for the building at the time of its construction was the inclusion of a building-wide
air conditioning Air conditioning, often abbreviated as A/C or AC, is the process of removing heat from an enclosed space to achieve a more comfortable interior environment (sometimes referred to as 'comfort cooling') and in some cases also strictly controlling ...
system. The 27th floor contained an auditorium. There are four basements: the kitchen on the first basement level (just below ground), the employee dining areas on the second and third basement levels, and the mechanical spaces on the fourth basement level. The dining areas could accommodate 8,000 diners per day. Seven-foot-high () murals are mounted on the walls of the basements' dining rooms and elevator lobbies. These murals were painted by
Edward Trumbull Edward Trumbull (1884 1968) was an American painter known primarily as a muralist. Biography Edward Trumbull was born in Michigan and raised in Stonington, Connecticut. He studied at the Art Students League in New York City. He next worked in L ...
,
D. Putnam Brinley Daniel Putnam Brinley (March 8, 1879 – July 31, 1963) was an Visual art of the United States, American muralist and painter. He was born in Newport, Rhode Island, the son of Edward Huntington Brinley and Rebecca Maitland Porter Brinley. Brinley ...
, Nicholas L. Pavloff,
N. C. Wyeth Newell Convers Wyeth (October 22, 1882 – October 19, 1945), known as N. C. Wyeth, was an American painter and illustrator. He was the pupil of Howard Pyle and became one of America's most well-known illustrators. Wyeth created more than 3,000 ...
, and
Griffith Bailey Coale Griffith may refer to: People * Griffith (name) * Griffith (surname) * Griffith (given name) Places Antarctica * Mount Griffith, Ross Dependency * Griffith Peak (Antarctica), Marie Byrd Land * Griffith Glacier, Marie Byrd Land * Griffith Ridg ...
, depicting scenes from American folk stories, North American wildlife, and New York state history. They were intended to "bring to the employees a feeling of cessation from their work through the contemplation of artistic and amusing masterpieces." The original plans were to include an entrance to the 23rd Street subway station, but the entrance was ultimately built one block south, on 23rd Street, with an entrance through the Metropolitan Life Insurance Company Tower.


Tenants

SL Green Realty Corp has owned 11 Madison Avenue since 2015. The primary tenant is
Credit Suisse Credit Suisse Group AG is a global investment bank and financial services firm founded and based in Switzerland. Headquartered in Zürich, it maintains offices in all major financial centers around the world and is one of the nine global " ...
. Additionally,
Yelp, Inc. Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publish crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San F ...
and several
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
companies such as
Sony Corporation of America Sony Corporation of America (SONAM, also known as SCA), is the American arm of the Japanese conglomerate Sony Group Corporation SONAM, headquartered in New York City, manages the company's US-based businesses. Sony's principal U.S. businesse ...
,
Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...
, and
Sony Music Publishing Sony Music Publishing (formerly Sony/ATV Music Publishing) is the largest music publisher in the world, with over five million songs owned or administered as of end March 2021. US-based, it is part of the Sony Music Group, which is itself owned ...
occupy the building. The restaurant
Eleven Madison Park __NOTOC__ Eleven Madison Park is a New American fine dining restaurant located inside the Metropolitan Life North Building at 11 Madison Avenue in the Flatiron District of Manhattan, New York City. It has retained 3 Michelin stars since 2012 ...
is at street level on the Madison Avenue side of the building. The restaurant, which opened in 1998, offers a
vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...
multi-course
tasting menu A tasting menu is a collection of several dishes in small portions, served by a restaurant as a single meal. The French name for a tasting menu is ''menu dégustation''. Some restaurants and chefs specialize in tasting menus, while in other case ...
. The building previously served as Met Life's records warehouse.


In popular culture

*The 1981 thriller ''
Eyewitness Eyewitness or eye witness may refer to: Witness * Witness, someone who has knowledge acquired through first-hand experience ** Eyewitness memory ** Eyewitness testimony Arts, entertainment, and media Films * ''Eyewitness'' (1956 film), a Britis ...
'' used the building's lobby as the place where
William Hurt William McChord Hurt (March 20, 1950 – March 13, 2022) was an American actor. Known for his performances on stage and screen, he received various awards including an Academy Award, BAFTA Award and Cannes Film Festival Award for Best Actor. ...
's character was employed as a janitor, and where the brutal murder that begins the film takes place. Other scenes from the film were shot there as well. *Director
Martin Scorsese Martin Charles Scorsese ( , ; born November 17, 1942) is an American film director, producer, screenwriter and actor. Scorsese emerged as one of the major figures of the New Hollywood era. He is the recipient of List of awards and nominatio ...
used the building as the location for
Griffin Dunne Thomas Griffin Dunne (; born June 8, 1955) is an American actor, film producer, and film director. Dunne studied acting at The Neighborhood Playhouse School of the Theatre in New York City. He is known for portraying Jack Goodman in '' An Amer ...
's office in the 1985 film '' After Hours''. *
Woody Allen Heywood "Woody" Allen (born Allan Stewart Konigsberg; November 30, 1935) is an American film director, writer, actor, and comedian whose career spans more than six decades and multiple Academy Award-winning films. He began his career writing ...
's 1986 ''
Radio Days ''Radio Days'' is a 1987 American comedy-drama film written and directed by Woody Allen, who also narrates the story. The film looks back on an American family's life during the Golden Age of Radio using both music and memories to tell the story. ...
'' utilized the North Building for the building where the offices of a broadcasting network were located.


References


Citations


Sources

* * *


External links

* * {{Supertall proposed skyscrapers 1950 establishments in New York City Art Deco architecture in Manhattan Art Deco skyscrapers Flatiron District Madison Avenue MetLife Office buildings completed in 1950 Skyscraper office buildings in Manhattan