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Metacritic is a
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...
that
aggregates reviews A review aggregator is a system that collects reviews of products and services (such as films, books, video games, software, hardware, and cars). This system stores the reviews and uses them for purposes such as supporting a website where users ...
of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a
weighted average The weighted arithmetic mean is similar to an ordinary arithmetic mean (the most common type of average), except that instead of each of the data points contributing equally to the final average, some data points contribute more than others. The ...
). Metacritic was created by Jason Dietz, Marc Doyle, and Julie Doyle Roberts in 1999. The site provides an excerpt from each review and hyperlinks to its source. A color of green, yellow or red summarizes the critics' recommendations. It is regarded as the foremost online review aggregation site for the video game industry. Metacritic's scoring converts each review into a percentage, either mathematically from the mark given, or what the site decides subjectively from a qualitative review. Before being averaged, the scores are weighted according to a critic's popularity, stature, and volume of reviews. The website won two
Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...
s for excellence as an aggregation website. Criticism of the site has focused on the assessment system, the assignment of scores to reviews that do not include ratings, third-party attempts to influence the scores, and lack of staff oversight for user reviews.


History

Metacritic was launched in January 2001 by Marc Doyle, his sister Julie Doyle Roberts, and a classmate from the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...
law school, Jason Dietz, after two years of developing the site.
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
was already compiling movie reviews, but Doyle, Roberts and Dietz saw an opportunity to cover a broader range of media. They sold Metacritic to
CNET ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...
in 2005. CNET and Metacritic were later acquired by the
CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and t ...
. In 2020, Metacritic and other CNET titles were bought by
Red Ventures Red Ventures is an American media company, which owns and operates brands such as Lonely Planet, CNET, ZDNet, The Points Guy, Healthline and Bankrate. Red Ventures focuses on sites that dispense news, advice, and reviews. The company's corporat ...
. In 2022, Red Ventures sold Metacritic and other entertainment websites to Fandom Inc.


Influence

Metacritic has been used by businesses to predict future sales. In 2007, Nick Wingfield of ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' wrote that Metacritic "influence the sales of games and the stocks of video game publishers". He explains its influence as coming from the higher cost of buying video games than music or movie tickets. Many executives say that low scores "can hurt the long-term sales potential". Wingfield wrote that
Wall Street Wall Street is an eight-block-long street in the Financial District of Lower Manhattan in New York City. It runs between Broadway in the west to South Street and the East River in the east. The term "Wall Street" has become a metonym for t ...
pays attention to Metacritic and
GameRankings GameRankings was a video gaming review aggregator that was founded in 1999 and owned by CBS Interactive. It indexed over 315,000 articles relating to more than 14,500 video games. GameRankings was discontinued in December 2019, with its staff bei ...
because the sites typically post scores before sales data are publicly available, citing the respective rapid rise and fall in company values after ''
BioShock ''BioShock'' is a 2007 first-person shooter game developed by 2K Boston (later Irrational Games) and 2K Australia, and published by 2K Games. The first game in the ''BioShock'' series, it was released for Microsoft Windows and Xbox 360 pla ...
'' and ''
Spider-Man 3 ''Spider-Man 3'' is a 2007 American superhero film based on the Marvel Comics character Spider-Man. It was directed by Sam Raimi from a screenplay by Raimi, his older brother Ivan and Alvin Sargent. It is the final installment in Raimi's ...
'' were released. In an interview with ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'', Marc Doyle cited two major publishers that "conducted comprehensive statistical surveys through which they've been able to draw a correlation between high metascores and stronger sales" in certain genres. He claimed that an increasing number of businesses and financial analysts use Metacritic as "an early indicator of a game's potential sales and, by extension, the publisher's stock price". However, a 2015 study analyzing over 88
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...
and 80 PS3 games from 2012 found that Metacritic scores did not impact actual sales. Controversially, the website has been used by game publishers as a means of determining whether a game's developer receives additional royalties. One notable example is the 2010 game '' Fallout: New Vegas,'' which received an average Metascore of 84 that fell one short of the 85 points required by Bethesda, the game's publisher. As a result, its developer,
Obsidian Entertainment Obsidian Entertainment, Inc. is an American video game developer based in Irvine, California. It was founded in June 2003, shortly before the closure of Black Isle Studios, by ex-Black Isle employees Feargus Urquhart, Chris Avellone, Chris Par ...
, received no additional bonus. Columnists took issue with the company's use of Metacritic, with one suggesting that this makes game critics ultimately accountable for deciding the developer's profits and another pointing out that a Metascore of 84 is not significantly lower than 85. The latter also pointed out the impressive sales of five million sold units and US$300 million in revenue, and also noted a series of Obsidian's layoffs in 2011 and 2012. The website has also been used by columnists and commentators as a general reference for critical reception, and by publishers as a tool of improving their products. Along with other executives, in 2008,
John Riccitiello John Riccitiello () is an American business executive who is chief executive officer (CEO) of Unity Technologies. Previously, he served as CEO, chief operating officer and president of Electronic Arts, and co-founded private equity firm Elevat ...
, then CEO of Electronic Arts, showed Wall Street analysts a chart illustrating a downward trend in the average critical ratings of the company's games. He took the ratings seriously and stressed the need for the company to bounce back. Also in 2008, Microsoft used Metacritic averages to delist underperforming
Xbox Live Arcade Xbox Live Arcade (XBLA) is a digital video game download service available through the Xbox Games Store, Microsoft's digital distribution network for the Xbox 360. It focuses on smaller downloadable games from both major publishers and independent ...
games.


Metascores

Scores are weighted averages. Certain publications are given more significance "because of their stature". Metacritic has said that it will not reveal the relative weight assigned to each reviewer. Games Editor Marc Doyle was interviewed in 2008 by Keith Stuart of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' to "get a look behind the metascoring process". Stuart wrote: "The Metascore phenomenon, namely Metacritic and
GameRankings GameRankings was a video gaming review aggregator that was founded in 1999 and owned by CBS Interactive. It indexed over 315,000 articles relating to more than 14,500 video games. GameRankings was discontinued in December 2019, with its staff bei ...
, have become an enormously important element of online games journalism over the past few years". Doyle said that because video games lead to a greater investment of time and money, gamers are more informed about reviews than are fans of film or music; they want to know "whether that hotly anticipated title is going to deliver". In June 2018, Metacritic established the "Must-See" label for a movie that "achieves a Metascore of 81 or higher and has been reviewed by a minimum of 15 professional critics". In September 2018, it added the "Must-Play" certification for video games attaining a score of 90% or more, and a minimum number of 15 reviews from industry professionals. The standalone highest-rated game of all time on the site is '' The Legend of Zelda: Ocarina of Time'', with a 99. The three games with a 98 are ''
Tony Hawk's Pro Skater 2 ''Tony Hawk's Pro Skater 2'' is a skateboarding video game developed by Neversoft and published by Activision. It is the second installment in the '' Tony Hawk's'' series of sports games and was released for the PlayStation in 2000, with subs ...
'', ''
Grand Theft Auto IV ''Grand Theft Auto IV'' is a 2008 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the sixth main entry in the ''Grand Theft Auto'' series, following 2004's '' Grand Theft Auto: San Andreas'', and the ...
'', and ''
Soulcalibur is a weapon-based fighting video game franchise by Bandai Namco Entertainment. There are seven main installments of video games and various media spin-offs, including music albums and a series of manga books. The first game in the series, '' ...
.'' There are about two dozen 97-rated games with standouts including ''
Red Dead Redemption 2 ''Red Dead Redemption 2'' is a 2018 action-adventure game developed and published by Rockstar Games. The game is the third entry in the ''Red Dead'' series and a prequel to the 2010 game ''Red Dead Redemption''. The story is set in 1899 and f ...
'' and ''
Grand Theft Auto V ''Grand Theft Auto V'' is a 2013 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the seventh main entry in the Grand Theft Auto, ''Grand Theft Auto'' series, following 2008's ''Grand Theft Auto IV'', and ...
.'' There are nine movies that have received a 100: ''
The Godfather ''The Godfather'' is a 1972 American crime film directed by Francis Ford Coppola, who co-wrote the screenplay with Mario Puzo, based on Puzo's best-selling 1969 novel of the same title. The film stars Marlon Brando, Al Pacino, James Caan, ...
''; ''
Citizen Kane ''Citizen Kane'' is a 1941 American drama film produced by, directed by, and starring Orson Welles. He also co-wrote the screenplay with Herman J. Mankiewicz. The picture was Welles' first feature film. ''Citizen Kane'' is frequently cited ...
''; ''
Rear Window ''Rear Window'' is a 1954 American mystery thriller film directed by Alfred Hitchcock and written by John Michael Hayes based on Cornell Woolrich's 1942 short story "It Had to Be Murder". Originally released by Paramount Pictures, the film st ...
''; ''
Casablanca Casablanca, also known in Arabic as Dar al-Bayda ( ar, الدَّار الْبَيْضَاء, al-Dār al-Bayḍāʾ, ; ber, ⴹⴹⴰⵕⵍⴱⵉⴹⴰ, ḍḍaṛlbiḍa, : "White House") is the largest city in Morocco and the country's econom ...
''; '' Boyhood''; ''Three Colors: Red''; ''Vertigo''; ''
Fanny and Alexander ''Fanny and Alexander'' ( sv, Fanny och Alexander) is a 1982 period drama film written and directed by Ingmar Bergman. The plot focuses on two siblings and their large family in Uppsala, Sweden during the first decade of the twentieth century. ...
''; and '' Notorious''. There are five TV Show Seasons that have received a 99, including
Season 4 Season 4 may refer to: * "Season 4" (''30 Rock'' episode), an episode of ''30 Rock'' See also * * Season One (disambiguation) Season One may refer to: Albums * ''Season One'' (Suburban Legends album), 2004 * ''Season One'' (All Sons & Daughte ...
of ''
Rectify ''Rectify'' is an American television drama series exploring the life of a man after he is released from prison after nearly 20 years on death row following a wrongful conviction. It was created by Ray McKinnon and is the first original series f ...
'',
Season 4 Season 4 may refer to: * "Season 4" (''30 Rock'' episode), an episode of ''30 Rock'' See also * * Season One (disambiguation) Season One may refer to: Albums * ''Season One'' (Suburban Legends album), 2004 * ''Season One'' (All Sons & Daughte ...
and
Season 6 A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and po ...
of ''
The Larry Sanders Show ''The Larry Sanders Show'' is an American television sitcom set in the office and studio of a fictional late-night talk show. The series was created by Garry Shandling and Dennis Klein and aired from August 15, 1992, to May 31, 1998, on the HBO ...
'',
Season 1 Season One may refer to: Albums * ''Season One'' (Suburban Legends album), 2004 * ''Season One'' (All Sons & Daughters album), 2012 * ''Season One'' (Saukrates album), 2012 See also * * * Season 2 (disambiguation) * Season 4 (disambiguat ...
of '' Murder One'', and
Season 5 A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and po ...
of ''
Breaking Bad ''Breaking Bad'' is an American crime drama television series created and produced by Vince Gilligan. Set and filmed in Albuquerque, New Mexico, the series follows Walter White (Bryan Cranston), an underpaid, overqualified, and dispirited hig ...
''. The standalone highest-rated album of all time on the site is ''
Ten Freedom Summers ''Ten Freedom Summers'' is a four-disc box set by American trumpeter and composer Wadada Leo Smith. It was released on May 5, 2012, by Cuneiform Records. Smith wrote its compositions intermittently over the course of 34 years, beginning in 1977, ...
'' by American trumpeter and composer
Wadada Leo Smith Ishmael Wadada Leo Smith (born December 18, 1941) is an American trumpeter and composer, working primarily in the fields of avant-garde jazz and free improvisation. He was one of three finalists for the 2013 Pulitzer Prize for Music for ''Ten Free ...
, with a 99. On the other hand, the standalone lowest-rated game of all time is '' Big Rigs: Over the Road Racing'', with an 8. There are eleven movies that have received a 1, including ''
Bio-Dome ''Bio-Dome'' is a 1996 American stoner comedy film directed by Jason Bloom. It was produced by Motion Picture Corporation of America on a budget of $8.5 million and was distributed theatrically by Metro-Goldwyn-Mayer. The plot of the film revo ...
'', ''
10 Rules for Sleeping Around 1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1. I ...
'', ''
Chaos Chaos or CHAOS may refer to: Arts, entertainment and media Fictional elements * Chaos (''Kinnikuman'') * Chaos (''Sailor Moon'') * Chaos (''Sesame Park'') * Chaos (''Warhammer'') * Chaos, in ''Fabula Nova Crystallis Final Fantasy'' * Cha ...
'', '' inAPPropriate Comedy'', '' Not Cool'', ''
The Singing Forest ''The Singing Forest'' is a 2003 American romantic fantasy film written, produced, and directed by Jorge Ameer and starring Jon Sherrin, Erin Leigh Price, and Craig Pinkston. The film received negative reviews. Plot Christopher is a widower after ...
'', ''
The Garbage Pail Kids Movie ''The Garbage Pail Kids Movie'' is a 1987 American comedy film and an adaptation of the then-popular children's trading cards series of the same name produced, directed, and co-written by Rod Amateau. It was the last film to be directed by Amatea ...
'', '' Death of a Nation'', ''
Hardbodies ''Hardbodies'' is a 1984 American sex comedy film about three middle-aged men who hire a younger man to help them pick up women at the beach. The film was directed by Mark Griffiths, and stars Grant Cramer, Courtney Gains and Gary Wood. It was f ...
,
Mother's Day Mother's Day is a celebration honoring the mother of the family or individual, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the ...
'' and ''
United Passions ''United Passions'' ( French: ''United Passions: La Légende du football'', literally ''United Passions: The Legend of Football'', also known as ''United Passions: The Birth of the World Cup'') is a 2014 English-language French drama film. It is ...
''. The standalone lowest-rated TV show of all time is ''
The 1/2 Hour News Hour ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
'', with a 13. The standalone lowest-rated album of all time is ''Playing with Fire'' by
Kevin Federline Kevin Earl Federline (born March 21, 1978), often referred to, and also known as K-Fed, is an American dancer, rapper, actor, model, wrestler and DJ. He is known for his two-year marriage to American singer Britney Spears, for whom he was previou ...
, with a 15.


Reception

Metacritic received mixed reviews from website critics, commentators, and columnists alike. Its efficacy has been analyzed, with conclusions finding it to be generally useful or unreliable and biased. The website won two annual Webby Awards for excellence in the "Guides/Ratings/Reviews" category, in 2010 and 2015.


Criticism

Metacritic has been criticized for converting all scoring systems into a single quantitative percentage-based scale. For example, an "A" score equates to the value of 100, an "F" the value of zero, and a "B−" the value of 67. Joe Dodson, former editor at
Game Revolution ''GameRevolution'' (formerly ''Game-Revolution'') is a gaming website created in 1996. Based in Berkeley, California, the site includes reviews, previews, a gaming download area, cheats, and a merchandise store, as well as webcomics, screenshots ...
, criticized Metacritic and similar sites for turning reviews into scores that he found to be too low. Doyle defended the grading system, believing that every scale should be converted directly to that of the website, with its lowest possible score being 0 and the highest 100. Further criticism was directed to the website's refusal to publicize how it aggregates scores. According to Doyle, publishers often try to persuade him to exclude reviews they feel are unfair, but he said that once a publication is included, he refuses to omit any of its reviews. A ''
Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'' review of '' Uncharted 4'' was assigned with a rating of 40/100 by Metacritic; this was the only negative review of the game. Readers who disapproved of the review petitioned Metacritic to remove the ''Post'' as a trusted source. As a result of its perceived negative influence on the industry, several reviewing sites, including ''
Kotaku ''Kotaku'' is a video game website and blog that was originally launched in 2004 as part of the Gawker Media network. Notable former contributors to the site include Luke Smith, Cecilia D'Anastasio, Tim Rogers, and Jason Schreier. History ...
'' and ''
Eurogamer ''Eurogamer'' is a British video game journalism website launched in 1999 and owned by alongside formed company Gamer Network. Its editor-in-chief is Martin Robinson. Since 2008, it is known for the formerly eponymous games trade fair EGX ...
'', have dropped numerical reviews that would appear in Metacritic, instead favoring a qualitative assessment of a game. ''Kotaku'' also highlighted a practice alleged to be used by some publishers who use Metacritic scores as a way to leverage more favorable terms for the publisher or deny developers bonuses should they not reach a certain score. Doyle countered this by saying "Metacritic has absolutely nothing to do with how the industry uses our numbers... Metacritic has always been about educating the gamer. We're using product reviews as a tool to help them make the most of their time and money." Metacritic has also been criticized for how it handles banning users and their reviews, with no notice or formal process for appeal. Critics and developers have pointed out that a product can suffer from rating manipulation by users, as by garnering low ratings that purposely damage its reputation or by receiving high ratings from throwaway accounts to make it appear more popular than it actually is. Signal Studios president and creative director Douglas Albright described the website as having no standards. In July 2020, Metacritic added a 36-hour waiting period for user reviews to be posted for video games at launch in an effort to reduce user score review-bombing during that period by users that haven't or barely played the game during a period when most players haven't finished the game. Some have noted that Metacritic scores for modern video games may not be accurately reflective of a game's state in the future due to post release updates and patches as well as most press reviews of games taking place around its launch. For example, the metascore for MediEvil (2019) was mixed mainly due to performance issues around the time of the games launch. However these issues were later fixed in post-release patches that make the game run smoothly which would have led to a higher metascore in its current state. Another example is online games such as Final Fantasy XIV Online and
Warframe ''Warframe'' is a free-to-play action role-playing third-person shooter multiplayer online game developed and published by Digital Extremes. First released for Windows personal computers in March 2013, it was later ported to PlayStation 4 in No ...
which received mixed scores initially but later became more well received following improvements made after launch.


See also

*
Internet Movie Database IMDb (an abbreviation of Internet Movie Database) is an online database of information related to films, television series, home videos, video games, and streaming content online – including cast, production crew and personal biographies, ...
(IMDb) *
Rating site A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic ...
*
OpenCritic OpenCritic is a review aggregation website for video games. OpenCritic lists reviews from critics across multiple video game publications for the games listed on the site. The website then generates a numeric score by averaging all of the numeric ...


References


External links

* {{Video Game Critics American entertainment news websites Online film databases Recommender systems Former CBS Interactive websites Fandom (website) Internet properties established in 2001 Video game review aggregators Music review websites American film review websites Webby Award winners 2020 mergers and acquisitions 2022 mergers and acquisitions