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Gartner, Inc. is an American research and advisory firm focusing on business and technology topics. Gartner provides its products and services through research reports, conferences, and consulting. Its clients include large corporations, government agencies, technology companies, and investment firms.


Operations

Gartner is a research and advisory firm with three business segments: research, conferences, and consulting. As of December 2024, Gartner has over 21,000 employees globally and operates in 90 countries and territories. It is headquartered in
Stamford, Connecticut Stamford () is a city in Fairfield County, Connecticut, United States, outside of New York City. It is the sixth-most populous city in New England. Stamford is also the largest city in the Western Connecticut Planning Region, Connecticut, Weste ...
. Gene A. Hall is the chief executive officer. Gartner is a publicly traded company listed on the
S&P 500 The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the stock performance of 500 leading companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices and in ...
.


History


1980s

Gideon Gartner Gideon Isaiah Gartner (; March 13, 1935 – December 12, 2020) was an American businessman, investor, and philanthropist. He was often referred to as the father of the modern analyst industry. He is best known as the founder of Gartner, Inc. ( ...
and David Stein founded Gartner, Inc. in 1979 to provide IT industry research and analysis to businesses buying and selling computer hardware. Gideon Gartner had previously worked at IBM, and his new firm specialized in information about IBM and its products. Gartner's reports were often delivered as a one-pager containing only high-level insights. Gartner analysts developed the
Magic Quadrant Magic Quadrant (MQ) is a series of market research reports published by research and advisory firm Gartner that rely on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants. Thei ...
visual framework of placing companies within defined market quadrants during the early 1980s and began to integrate the methodology into their presentations and later reports. Gartner initially operated in an office rented from its first client, the New York brokerage house Dillon, Read & Co. By 1983, the firm employed 80 research analysts and generated $8 million in revenue. In 1985, Gartner's brokerage and investment division separated from the firm to become a wholly owned subsidiary called Gartner Securities. Two years later the name was changed to SoundView Financial Group, which eventually operated as
SoundView Technology Group Soundview Technology Group is an American technology-focused firm known primarily for its equity research on technology and other growth-oriented companies. The securities and investment banking company was integrated into Charles Schwab in 2003 ...
. In July 1986, Gartner rebranded as Gartner Group and became a publicly traded company. In January 1987, Gartner Group acquired another technology research firm, the Cupertino-based Infocorp. That same year Gartner reported $25 million in sales and $1.9 million in earnings. The U.K.-based
Saatchi & Saatchi Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency ...
acquired Gartner Group in 1988.


1990s

In 1990, Gartner Group was taken private by Gideon Gartner and other executives in an acquisition deal backed by funding from
Bain Capital Bain Capital, LP is an American Investment company, private investment firm based in Boston, Massachusetts, Boston, Massachusetts, with around $185 billion of assets under management. It specializes in private equity, venture capital, credit, p ...
and
Dun & Bradstreet The Dun & Bradstreet Holdings, Inc. (D&B) is an American company that provides commercial data, analytics, and insights for businesses. Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk a ...
, then a Bain client. Under Bain ownership, Gartner refocused on IT industry pricing data and expanded its
profit margin Profit margin is a financial ratio that measures the percentage of profit earned by a company in relation to its revenue. Expressed as a percentage, it indicates how much profit the company makes for every dollar of revenue generated. Profit margi ...
s from 10 percent to 30 percent. Dun & Bradstreet acquired a majority share in Gartner in 1993. Gartner went public again in October 1993, with Dun & Bradstreet maintaining a 50 percent stake. ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' noted that the firm had become "the key adviser to corporate America as it wrestles with the chaotic world of information technology." Over the next eight years, Garter acquired or made substantial investments in 30 companies, including the market research firm
Dataquest ''Dataquest'' is an Indian magazine focused on information technology related articles. The magazine is published monthly by Cyber Media India Ltd, South Asia South Asia is the southern Subregion#Asia, subregion of Asia that is defined ...
and the online news outlet
TechRepublic TechRepublic is an online trade publication and social community for IT professionals, providing advice on best practices and tools for the needs of IT decision-makers. It was founded in 1997 in Louisville, Kentucky, by Tom Cottingham and Kim S ...
. The deals were part of a diversification strategy that coincided with the
dot-com bubble The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...
, and Gartner acknowledged that it struggled to integrate these new companies into its operations. Gartner sold TechRepublic to CNET only a year after acquiring the company. In 1995, Gartner introduced its hype cycle framework, which purported to show how emerging technology is applied and adopted over a typical life cycle.


2000s–present

In August 2004, Gene A. Hall became Gartner's new CEO, replacing Michael D. Fleisher. Hall previously worked with the consulting firm
McKinsey & Company McKinsey & Company (informally McKinsey or McK) is an American multinational strategy and management consulting firm that offers professional services to corporations, governments, and other organizations. Founded in 1926 by James O. McKinse ...
before managing a division at
Automatic Data Processing Automatic Data Processing, Inc. (ADP) is an American provider of human resources management software and services, headquartered in Roseland, New Jersey. History In 1949, Henry Taub founded Automatic Payrolls, Inc. as a manual payroll processin ...
. In 2008, Gartner reached $1.3 billion in revenues and achieved 40 percent of the IT research market. In 2009, Gartner acquired AMR Research, a Boston-based research and advisory firm focused on supply chain management. The acquisition of AMR and direct competitors like META Group and the Burton Group allowed Gartner to expand its global operations and product and service offerings. In March 2014, Gartner announced that it had acquired the privately held company Software Advice for an undisclosed amount. Also in 2014, Gartner coined the term "Digital BizOps" and further developed the early philosophy for digital business operations. In July 2015, Gartner acquired Nubera, the business app discovery network that owns properties like ''GetApp'' (a peer review site), ''AppStorm'', ''AppAppeal'', and ''CloudWork''. Terms of the deal were not disclosed. In September 2015, it acquired the privately held peer review site (PRS) Capterra. In June 2016, Gartner announced that it had acquired the privately held company SCM World, headquartered in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. In 2017, Gartner acquired CEB, an Arlington-based talent management and operations consulting firm, for $2.6 billion. The deal included $700 million in CEB debt. '' ZDNET'' noted that "Gartner is paying up because it aims to expand its research and advisory services into more enterprise functions." Two months later, Gartner further expanded its marketing offerings with the acquisition of Scott Galloway's digital benchmarking firm L2. On May 26, 2023 the
Securities and Exchange Commission The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
(SEC) settled charges against Gartner for violating the
Foreign Corrupt Practices Act The Foreign Corrupt Practices Act of 1977 (FCPA) (, ''et seq.'') is a United States federal law that prohibits U.S. citizens and entities from Bribery, bribing foreign government officials to benefit their business interests. The FCPA is applic ...
(FCPA). The SEC asserted that from approximately December 2014 through August 2015 Gartner had a corrupt relationship with a South African company with close ties to the South African government which Gartner knew would result in official bribery. In the settlement the SEC ordered Gartner to stop violating the FCPA and Gartner agreed to pay $2,456,764. The SEC made note that Gartner was open and cooperative.


See also

*
Gartner hype cycle The Gartner hype cycle is a graphical presentation developed, used and branded by the American research and advisory firm Gartner to represent the maturity, adoption, and social application of specific technologies. The hype cycle framework was i ...
, a graphical presentation developed by Gartner *
Magic Quadrant Magic Quadrant (MQ) is a series of market research reports published by research and advisory firm Gartner that rely on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants. Thei ...
, a market research report type published by Gartner *
SoundView Technology Group Soundview Technology Group is an American technology-focused firm known primarily for its equity research on technology and other growth-oriented companies. The securities and investment banking company was integrated into Charles Schwab in 2003 ...
, founded as a financial service for Gartner


References


External links

* {{Authority control 1993 initial public offerings Companies based in Stamford, Connecticut Companies listed on the New York Stock Exchange Consulting firms established in 1979 Futures studies organizations International information technology consulting firms Research and analysis firms of the United States Bain Capital companies