Meswak (also referred to as ''Miswak'') is a fluoride-free

toothpaste Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, ...

brand that was launched in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

by Balsara Hygiene in 1998. The toothpaste is marketed as a

herbal A herbal is a book containing the names and descriptions of plants, usually with information on their medicinal, tonic, culinary, toxic, hallucinatory, aromatic, or magical powers, and the legends associated with them.Arber, p. 14. A herbal m ...

toothpaste as it is made from extracts of the ''

Salvadora persica ''Salvadora persica'' or the toothbrush tree is a small evergreen tree native to India, the Middle East and Africa. Its sticks are traditionally used as a natural toothbrush called ''miswak'' and are mentioned by the World Health Organization f ...

'' plant. The

teeth cleaning twig A teeth-cleaning twig (in India: ''datun'') is an oral hygiene tool made from a twig from a tree. It can help to prevent tooth decay and gum disease. History Chew sticks are twigs or roots of certain plants that are chewed until one end is fra ...

of the plant is reputed to have been used over 7,000 years ago. The brand was relatively unknown until a television advertising campaign during the 1998 Coca-Cola Cup spread brand awareness. In 2005, Meswak was sold by Balsara to

Dabur Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. It manufactures Ayurvedic medicine and natural consumer products, and is one of the largest fast-moving consumer goods (FMCG) ...

along with other Balsara toothpaste brands

Babool ''Vachellia nilotica'', more commonly known as ''Acacia nilotica'', and by the vernacular names of gum arabic tree, babul, thorn mimosa, Egyptian acacia or thorny acacia, is a flowering tree in the family Fabaceae. It is native to Africa, the Mi ...

and Promise in a deal. As of 2007, the Meswak brand was valued at . In 2011, Dabur announced that

Bipasha Basu Bipasha Basu Singh Grover (born 7 January 1979) is an Indian actress and former model. Primarily known for her work in Hindi films, she has also appeared in Tamil, Telugu, Bengali and English films. Basu is the recipient of numerous accolades ...

would be Meswak's brand ambassador.

References

External links

Meswak Official website
{{Dabur Group Brands of toothpaste Oral hygiene Indian brands

See also

References

External links