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"Message in a Bottle" is a song recorded by American singer-songwriter
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
. Released by
Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...
, it is the twenty-fifth track on Swift's second re-recorded album, ''
Red (Taylor's Version) ''Red (Taylor's Version)'' is the second re-recorded album by American singer-songwriter Taylor Swift. Released via Republic Records on November 12, 2021, as a part of Swift's countermeasure against the purchase of the masters of her back cata ...
'' (2021). The song was written by Swift,
Max Martin Karl Martin Sandberg (; born 26 February 1971),Max Martin
allmusic.com
known profess ...
, and Shellback, the latter of whom also produced the song with Elvira Anderfjärd. It impacted US pop and
adult pop Pop music is a Genre (music), genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the ...
radio stations as a single in November 2021. "Message in a Bottle" is a 1980s-influenced
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
and
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
song with
synthesizers A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and ...
and a pulsating bass. In reviews of ''Red (Taylor's Version)'', some critics praised the song's production and likened it to the sound of Swift's 2014 album, ''
1989 File:1989 Events Collage.png, From left, clockwise: The Cypress Street Viaduct, Cypress structure collapses as a result of the 1989 Loma Prieta earthquake, killing motorists below; The proposal document for the World Wide Web is submitted; The Exxo ...
'', but a few others found the song underwhelming in comparison to other pop tracks on the album. The song reached the top 40 of charts in Australia and Canada. It peaked at number 45 on the ''Billboard'' Hot 100, and entered the top twenty of the
Adult Top 40 The Adult Pop Airplay (formerly known as Adult Pop Songs and Adult Top 40) chart is published weekly by ''Billboard'' magazine and ranks "the most popular adult top 40 as based on radio airplay detections measured by Nielsen Broadcast Data Systems ...
and
Mainstream Top 40 Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/contemporary hit radio, CHR) is a 40-song music chart published weekly by Billboard (magazine), ''Billboard'' Magazine that ranks the most popular songs of pop music being played o ...
airplay charts.


Background and release

On August 5, 2021,
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
released a 30-second teaser on social media featuring jumbled letters that, when decoded, revealed the song titles and collaborators from the nine previously unreleased songs to be included on ''
Red (Taylor's Version) ''Red (Taylor's Version)'' is the second re-recorded album by American singer-songwriter Taylor Swift. Released via Republic Records on November 12, 2021, as a part of Swift's countermeasure against the purchase of the masters of her back cata ...
'' (2021), her re-recorded version of her 2012 album ''
Red Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a secondar ...
''. One of the nine tracks was "Message in a Bottle", announced shortly afterwards as the twenty-fifth song from the album. It was serviced to US radio as a single in November 12, 2021 coinciding with the album's release. ''Type'' "Taylor Swift" ''in the Search field''. ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' reported that the track was being pushed on US radio stations as a single as soon as November 2021. A remix by Fat Max G was released to digital and streaming services on January 21, 2022.


Composition

"Message in a Bottle" is the only one of the nine "From the Vault" songs on ''Red (Taylor's Version)'' to have been co-written by Martin and Shellback, who worked with Swift on ''Red'' singles such as "
We Are Never Ever Getting Back Together "We Are Never Ever Getting Back Together" is a song by American singer-songwriter Taylor Swift, taken from her fourth studio album, ''Red'' (2012). It was released for digital download and to U.S. pop radio as the lead single from ''Red'' on Aug ...
", "
I Knew You Were Trouble "I Knew You Were Trouble" is a song by American singer-songwriter Taylor Swift, from her fourth studio album ''Red'' (2012). She wrote the song along with the track's producers, Max Martin and Shellback. A dance-pop, pop rock, and teen pop song ...
", and " 22". It was the first song Swift wrote with them. Shellback and Elvira Anderfjärd jointly produced the song, with Shellback playing guitar on the track, while Anderfjärd performs on bass and drums. Both also contributed keyboards to the song. "Message in a Bottle" is set in the key of
G major G major (or the key of G) is a major scale based on G, with the pitches G, A, B, C, D, E, and F. Its key signature has one sharp. Its relative minor is E minor and its parallel minor is G minor. The G major scale is: Notable compositi ...
with a
tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...
of 116
beats per minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ( ...
. It is a
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
,
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
, and
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
song with
synthesizers A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and ...
and a pulsating bass, with Swift's voice ranging between G3 and D5.


Critical reception

Music critics received "Message in a Bottle" with generally positive reviews. Writing for ''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
'', Hannah Mylrea called the song a "effervescent nugget of pure-pop", saying it was "reminiscent of
Carly Rae Jepsen Carly Rae Jepsen (born November 21, 1985) is a Canadian singer and songwriter. After studying musical theatre for most of her school life and while in university, Jepsen garnered mainstream attention after placing third on the fifth season of ...
's '80s-influenced record ''
Emotion Emotions are mental states brought on by neurophysiological changes, variously associated with thoughts, feelings, behavioral responses, and a degree of pleasure or displeasure. There is currently no scientific consensus on a definition. ...
''." Paul Bridgewater of ''
The Line of Best Fit ''The Line of Best Fit'' is an independent online magazine based in London, concentrating on new music. It publishes independent music reviews, features, interview, and media. Founded by Richard Thane in February 2007 and currently edited by P ...
'' labeled the track "A-grade Swift", saying that it "would fit easily on ''Reds follow-up ''
1989 File:1989 Events Collage.png, From left, clockwise: The Cypress Street Viaduct, Cypress structure collapses as a result of the 1989 Loma Prieta earthquake, killing motorists below; The proposal document for the World Wide Web is submitted; The Exxo ...
''". '' Clash'' also noted the "electronic soundscape and pulsing beat" as similar to ''1989'', writing that "Message in a Bottle" was a "Carly Rae Jepsen-esque offering" from Swift. In ''
iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming Computing platform, platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbr ...
'', Ariel King opined that "while the track maintains the theme of Red, where Swift worked through intense heartache, the upbeat instrumentals within the single just may be the song that bridged her into ''1989''." Ranking "Message in a Bottle" third among the nine ''Red (Taylor's Version)'' that were previously unreleased, ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' writer Jason Lipshutz called the song a "compact, propulsive dance track that carries the same energy (and crackling charm) as the hits that pushed Swift’s sound toward mainstream pop leading into 2014's ''1989''". Jonathan Keefe of ''
Slant Magazine ''Slant Magazine'' is an American online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New York ...
'' compared the track's hook to "We Are Never Ever Getting Back Together" and "
Shake It Off "Shake It Off" is a song by American singer-songwriter Taylor Swift, taken from her fifth studio album, ''1989''. Swift wrote the lyrics and composed the melody with producers Max Martin and Shellback. An uptempo dance-pop song featuring a saxop ...
", also noting that it did not have "the self-conscious repetitions of those hits". For ''Variety'', Chris Willman gave the song a 4/5 rating, expressing surprise that the track was initially excluded from ''Red'', calling it "a strong shot for hit single status" and "thoroughly infectious". However, Willman also stated that "as good as it is, you can imagine almost anyone in pop singing it", calling it "slightly impersonal in a way few of her released songs do". ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to th ...
''s Olivia Horn gave a lukewarm review, complimenting the glossy production but criticized the track for its "dearth of personality". Laura Snapes from ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' deemed "Message in a Bottle" generic and inferior compared to "22", another pop song that was included in the original 2012 album.


Commercial performance

With three days of tracking, "Message in a Bottle" debuted at number 36 on ''Billboard''s
Adult Top 40 The Adult Pop Airplay (formerly known as Adult Pop Songs and Adult Top 40) chart is published weekly by ''Billboard'' magazine and ranks "the most popular adult top 40 as based on radio airplay detections measured by Nielsen Broadcast Data Systems ...
airplay chart dated November 20, 2021, marking Swift's thirty-sixth entry on that chart. It was the most requested song from ''Red (Taylor's Version)'' across iHeartRadio stations within the album's first release week. It peaked at number 11 on the Adult Top 40, 17 on the
Mainstream Top 40 Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/contemporary hit radio, CHR) is a 40-song music chart published weekly by Billboard (magazine), ''Billboard'' Magazine that ranks the most popular songs of pop music being played o ...
, and 45 on the ''Billboard'' Hot 100. In Canada, "Message in a Bottle" was the most added song on pop radio for the week of November 27, 2021; it has since peaked at number 16.


Track listing

All tracks are noted as "Taylor's Version". Digital download and streaming # "Message in a Bottle" (Fat Max G Remix) – 3:45 # "Message in a Bottle" (From the Vault) – 3:47 Digital download and streaming # "Message in a Bottle" (Fat Max G Remix) – 3:45 # "Message in a Bottle" (From the Vault) – 3:46 # "Message in a Bottle" (From the Vault) – 3:46


Credits and personnel

Credits adapted from ''Red (Taylor's Version)'' album
liner notes Liner notes (also sleeve notes or album notes) are the writings found on the sleeves of LP record albums and in booklets that come inserted into the compact disc jewel case or the equivalent packaging for cassettes. Origin Liner notes are desce ...
*
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
– lead vocals, songwriting * Shellback – songwriting, production, programming, keyboards, guitars *
Max Martin Karl Martin Sandberg (; born 26 February 1971),Max Martin
allmusic.com
known profess ...
– songwriting * Elvira Anderfjärd – production, programming, keyboards, drums, bass, backing vocals *
Randy Merrill Randy Merrill is an American mastering engineer who has worked with international artists including DAY6, Lady Gaga, Katy Perry, Maroon 5, Harry Styles, One Direction, Adele, Imagine Dragons, Beck, Liam Gallagher, Jonas Brothers, Muse, Cage the ...
– mastering *
Serban Ghenea Șerban Ghenea (born October 13, 1969) is a Grammy award-winning Romanian-Canadian audio engineer and mixer. Early life and education Ghenea was born in Bucharest, Romania in 1969. In 1976 he moved to Montreal with his family. He later attended ...
– mixing * John Hanes – engineering * Christopher Rowe – vocal engineering Fat Max G Remix * Taylor Swift – lead vocals, songwriting * Shellback – songwriting * Max Martin – songwriting * Fat Max Gsus – production, remixing, bass, drums, percussion, programming, synthesizer, vocal production * Randy Merrill – masters engineering * Serban Ghenea – mixing * John Hanes – immersive mix engineering * Christopher Rowe – vocal engineering


Charts


Weekly charts


Year-end charts


Release history


Notes


References

{{authority control 2021 songs 2021 singles Taylor Swift songs Songs about letters (message) Songs written by Taylor Swift Songs written by Max Martin Songs written by Shellback (record producer) Song recordings produced by Shellback (record producer) Electropop songs