Alex Meruelo (born March 27, 1964) is a
Cuban-American
Cuban Americans ( es, cubanoestadounidenses or ''cubanoamericanos'') are Americans who trace their cultural heritage to Cuba regardless of phenotype or ethnic origin. The word may refer to someone born in the United States of Cubans, Cuban desc ...
billionaire who holds business interests in banking, real estate, media, restaurants, food, casinos, and professional sports. He is the owner of Meruelo Group, as well as Meruelo Media, which owns five radio stations and two television stations in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. In addition he is the owner of
Fuji Food, two casinos, the
Grand Sierra Resort
Grand Sierra Resort (formerly MGM Grand Reno, Bally's Reno and Reno Hilton) is a hotel and casino located approximately three miles east of Downtown Reno, Nevada. The hotel has 1,990 guest rooms and suites, 12 restaurants, including Charlie Palmer ...
in
Reno, Nevada
Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the ...
and the
Sahara Las Vegas
Sahara Las Vegas is a hotel and casino located on the Las Vegas Strip in Winchester, Nevada. It is owned and operated by the Meruelo Group. The hotel has 1,616 rooms, and the casino contains . The Sahara anchors the northern end of the Las Vegas ...
in Las Vegas and is the majority owner of the
Arizona Coyotes
The Arizona Coyotes are a professional ice hockey team based in the Phoenix metropolitan area. The Coyotes compete in the National Hockey League (NHL) as a member of the Central Division in the Western Conference and currently play at the Mull ...
of the
National Hockey League
The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
.
Biography
Meruelo was born in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. His parents were accountants who fled the Castro regime. His family moved to
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
,
California
California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
, where they held a bridal shop and invested in local real estate. He also started to invest in real estate at an early age, and eventually sold a plot of land in
Riverside
Riverside may refer to:
Places Australia
* Riverside, Tasmania, a suburb of Launceston, Tasmania
Canada
* Riverside (electoral district), in the Yukon
* Riverside, Calgary, a neighbourhood in Alberta
* Riverside, Manitoba, a former rural m ...
to
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
, making him a millionaire in his early 20s.
[Alex Meruelo sees L.A. Latinos as key part of his highest-profile bet: a Las Vegas casino](_blank)
''Latimes.com'', 20 April 2018
Meruelo attended the
Don Bosco Technical Institute
Don Bosco Technical Institute (commonly called "Bosco Tech" or "The Tech") is an all-male (grades 9-12), private, Catholic high school in Rosemead, California, combining college-preparatory academic courses and technological education. The acade ...
in
Rosemead, California
Rosemead is a city in Los Angeles County, California, United States. As of the 2021 census, it had a population of 50,245, currently dropping. Rosemead is part of a cluster of cities, along with Alhambra, Arcadia, Temple City, Monterey Park, ...
, and received his B.S. from
California State University, Long Beach
California State University, Long Beach (CSULB) is a public research university in Long Beach, California. The 322-acre campus is the second largest of the 23-school California State University system (CSU) and one of the largest universities i ...
.
Career
Meruelo began his career in his father's
tuxedo
Black tie is a semi-formal Western dress code for evening events, originating in British and American conventions for attire in the 19th century. In British English, the dress code is often referred to synecdochically by its principal element fo ...
business.
At the age of 23, he decided to open a new type of pizza restaurant catering to Latinos in the US and offering unusual toppings such as chorizo and jalapeños. He bought a failing pizza restaurant, and called his new business La Pizza Loca. Within 5 years, La Pizza Loca opened 12 locations and reached $10 million in sales.
Meruelo expanded his business focus, founding the Meruelo Group, which has grown into a
construction
Construction is a general term meaning the art and science to form objects, systems, or organizations,"Construction" def. 1.a. 1.b. and 1.c. ''Oxford English Dictionary'' Second Edition on CD-ROM (v. 4.0) Oxford University Press 2009 and com ...
and
real estate development
Real estate development, or property development, is a business process, encompassing activities that range from the renovation and re-lease of existing buildings to the purchase of raw Real Estate, land and the sale of developed land or parcels ...
firm. Meruelo Group has ownership of Neal Electric Corp, Select Electric Inc., and Doty Bros within the
Southern California
Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most po ...
area. The group also owns Commercial Bank of California. which Meruelo co-founded in 2003,
television station
A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...
s
KWHY-TV
KWHY-TV (channel 22) is a Spanish language in the United States, Spanish-language Independent station (North America), independent television station in Los Angeles, Los Angeles, California, United States. It is owned by Alex Meruelo, Meruelo Bro ...
and
KBEH
KBEH (channel 63) is a television station licensed to Garden Grove, California, United States, serving the Los Angeles area as an affiliate of Canal de la Fe, a Spanish-language religious broadcasting, religious network. It is owned by Alex Meru ...
, radio stations
KLOS Klos or KLOS may refer to:
*Klos (surname)
*Klos, Dibër, a town in eastern Albania
** Harketari Klos KF, a defunct football club based in Klos, Dibër
*Klos, Elbasan, a village in central Albania
* Klos, Mallakastër, a village in south-central Alb ...
,
KLLI,
KPWR
KPWR (105.9 FM) – branded as ''Power 106'' – is a commercial radio station in Los Angeles, California, broadcasting to the Greater Los Angeles area. KPWR is owned and operated by Meruelo Group and airs a Rhythmic Hot AC format. KPWR's studio ...
,
KDAY
KDAY (93.5 FM, "93.5 KDAY") is a radio station that is licensed to Redondo Beach, California and serves the Greater Los Angeles area. The station is owned by Meruelo Media and airs a classic hip hop format. The station's studios are located in ...
and
KDEY-FM
KDEY-FM (93.5 MHz, "93.5 KDAY") is a commercial radio station that is licensed to Ontario, California and serves the Inland Empire area. The station is owned by Meruelo Radio Holdings Ltd. and broadcasts a classic hip hop format. The KDEY-FM tran ...
under the Meruelo Media banner,
and the
Grand Sierra Resort
Grand Sierra Resort (formerly MGM Grand Reno, Bally's Reno and Reno Hilton) is a hotel and casino located approximately three miles east of Downtown Reno, Nevada. The hotel has 1,990 guest rooms and suites, 12 restaurants, including Charlie Palmer ...
in Reno, Nevada.
Meruelo purchased food manufacturer and the largest provider and distributor of pre-packaged sushi in the United States
Fuji Food in 2009.
In September 2011, Meruelo announced a $25 million investment in the renovation of the Grand Sierra Resort in Reno, Nevada.
In February 2013, the Meruelo Group made a bid to buy
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021.
Trump graduated from the Wharton School of the University of Pe ...
's
Trump Plaza Hotel and Casino
Trump Plaza was a hotel and casino on the Boardwalk in Atlantic City, New Jersey, owned by Trump Entertainment Resorts. Designed by architect Alan Lapidus, it operated from May 15, 1984 until September 16, 2014.
History The beginning
The Tr ...
for $20 million. The deal fell through and the casino closed the following year.
The
SLS Las Vegas
Sahara Las Vegas is a hotel and casino located on the Las Vegas Strip in Winchester, Nevada. It is owned and operated by the Meruelo Group. The hotel has 1,616 rooms, and the casino contains . The Sahara anchors the northern end of the Las Vegas ...
(formerly the
Sahara Hotel and Casino
Sahara Las Vegas is a hotel and casino located on the Las Vegas Strip in Winchester, Nevada. It is owned and operated by the Meruelo Group. The hotel has 1,616 rooms, and the casino contains . The Sahara anchors the northern end of the Las Vegas ...
) in
Las Vegas
Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
,
Nevada
Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...
, was purchased by the Meruelo Group in June 2017. Alex Meruelo plans to turn the casino into a favorite destination for the Hispanic community. Meruelo plans to use its media properties to advertise the casino and its events.
In May 2019, SLS brand owner SBE Hotel Licensing, LLC filed a lawsuit alleging that Meruelo's Las Vegas Resort Holdings, LLC had failed to pay at least $450,000 in licensing fees since November 2018. On June 28, 2019, The Meruelo Group and Alex Meruelo announced plans to rename the SLS Hotel as The Sahara Las Vegas. On August 29, 2019, the Meruelo Group officially changed the SLS Hotel to Sahara Las Vegas and is located on Sahara Blvd.
Professional sports
In November 2011, Meruelo's bid to take ownership of the
Atlanta Hawks
The Atlanta Hawks are an American professional basketball team based in Atlanta. The Hawks compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Eastern Conference Southeast Division (NBA), Sou ...
of the
National Basketball Association
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...
from the team's then owners
Atlanta Spirit
Atlanta Hawks, LLC (formerly known as Atlanta Spirit LLC) was an Atlanta, Georgia-based parent company formerly the holder of the franchise of the Atlanta Hawks, a professional basketball team in the NBA, and the Atlanta Thrashers, a former profes ...
was turned down. The team was later sold to
Tony Ressler
Tony may refer to:
People and fictional characters
* Tony (given name), including a list of people and fictional characters
* Gregory Tony (born 1978), American law enforcement officer
* Motu Tony (born 1981), New Zealand international rugby leagu ...
in 2015. In June 2019, he purchased majority ownership of the
Arizona Coyotes
The Arizona Coyotes are a professional ice hockey team based in the Phoenix metropolitan area. The Coyotes compete in the National Hockey League (NHL) as a member of the Central Division in the Western Conference and currently play at the Mull ...
of the
National Hockey League
The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
from previous sole owner
Andrew Barroway
Andrew Barroway is an American hedge fund manager. He is the minority owner of the Arizona Coyotes hockey team in the National Hockey League and the majority owner of Greek football club Athens Kallithea F.C., Athens Kallithea FC.
In October 201 ...
who retained a minority stake. With his purchase of the Coyotes, Meruelo became the first Latino owner in the NHL.
Real estate
In May 2008, Meruelo purchased a 8,500-square-foot, $7.05 million house at 36
Indian Creek Drive in Miami. In March 2014, he acquired a $10.79 million penthouse in
The Langham, New York
The Langham, New York, Fifth Avenue, or The Langham, New York, is a luxury suite hotel and skyscraper in Manhattan, New York City, operated by Langham Hospitality Group. It was constructed in 2010 as The Setai Fifth Avenue and took on its curre ...
. In June 2018, he purchased
Colom Island
Colom Island (''Illa d'en Colom'', official name in Catalan) is a small island of , located about from the north-east coast of Menorca. In the past it was used as a pesthouse and later as farmland. It belonged to the Roca family from Mahón
Ma ...
in Spain for 3.2 million euros.
In June 2021, Meruelo purchased a 22,000-square-foot, $12.1 million house in Paradise Valley, AZ.
[Catherine Reagor]
Arizona Coyotes owner buys $12.1M home in Paradise Valley; former PetSmart CEO sells one
''AZCentral.com'', 21 June 2021
References
External links
Meruelo Group official website
{{DEFAULTSORT:Meruelo, Alex
American real estate businesspeople
American construction businesspeople
American food industry businesspeople
American businesspeople in mass media
American radio executives
Arizona Coyotes owners
California State University, Long Beach alumni
American people of Cuban descent
Businesspeople from New York City
1960s births
Living people
National Hockey League owners
20th-century American businesspeople