A menu hack (also called a secret menu) is a non-standard method of ordering food, usually at fast-food or fast casual restaurants, that offers a different result than what is explicitly stated on a

menu In a restaurant, the menu is a list of food and beverages offered to the customer. A menu may be à la carte – which presents a list of options from which customers choose, often with prices shown – or table d'hôte, in which case a pre-est ...

. Menu hacks may range from a simple alternate flavor to "

gaming the system The letter of the law and the spirit of the law are two possible ways to regard rules or laws. To obey the "letter of the law" is to follow the literal reading of the words of the law, whereas following the "spirit of the law" is to follow t ...

" in order to obtain more food than normal. They are often spread on

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

platforms such as

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

, and are more popular with

Generation Z Generation Z (often shortened to Gen Z), also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2 ...

, which has been known to customize their orders more than previous generations. Hacks are sometimes officially added to the menu after their popularity grows. However, in some cases, they have been criticized for overburdening fast food employees with outlandish requests, sparking debate as to whether certain menu hacks are unethical.

History

The term "menu hack" stems from

hacker culture The hacker culture is a subculture of individuals who enjoy—often in collective effort—the intellectual challenge of creatively overcoming the limitations of software systems or electronic hardware (mostly digital electronics), ...

and its tradition of overcoming previously imposed limitations. However, the tradition of ordering from a secret menu dates back to the early days of

fast food Fast food is a type of Mass production, mass-produced food designed for commercial resale, with a strong priority placed on speed of service. ''Fast food'' is a commercial term, limited to food sold in a restaurant or store with frozen, preheat ...

. "Animal style" fries, a

word of mouth Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a ...

menu item ordered from In-N-Out since the 1960s, was rumored to have been created by local surfers. In the

Information Age The Information Age is a historical period that began in the mid-20th century. It is characterized by a rapid shift from traditional industries, as established during the Industrial Revolution, to an economy centered on information technology ...

, the rise of social media gave

influencers A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...

the ability to communicate unique food combinations to their followers, which proved to go viral easily. Design mistakes in food ordering apps also proved to be easily exploitable. In some cases, these hacks boosted the profile of brands on social media, while in others, they caused financial harm when the company was unprepared to handle the sudden influx of unusual orders. One restaurant chain notable for the phenomenon is

Chipotle Mexican Grill Chipotle Mexican Grill, Inc. ( ), often known simply as Chipotle, is an American multinational chain of fast casual restaurants specializing in bowls, tacos, and Mission burritos made to order in front of the customer. As of March 31, 2025, C ...

. A viral hack from Alexis Frost, suggesting a

quesadilla A quesadilla (; ; Mexican diminutive of ''quesada'') is a Mexican cuisine, Mexican dish consisting of a tortilla that is filled primarily with cheese, and sometimes meats, spices, and other fillings, and then cooked on a griddle or stove. Trad ...

with fajita vegetables inside, dipped in Chipotle

vinaigrette Vinaigrette ( , ) is made by mixing an edible oil with a mild acid such as vinegar (acetic acid) or lemon juice ( citric acid). The mixture can be enhanced with salt, herbs and/or spices. It is used most commonly as a salad dressing, but can ...

mixed with

sour cream Sour cream (sometimes known as soured cream in British English) is a dairy product obtained by fermenting regular cream with certain kinds of lactic acid bacteria. The bacterial culture, which is introduced either deliberately or naturall ...

, obtained 1.9 million views on TikTok, overloading the chain's workers, who had to work harder to prepare more vegetables and vinaigrette. Some restaurants began to deny the dish to customers, forcing them to only order

meat Meat is animal Tissue (biology), tissue, often muscle, that is eaten as food. Humans have hunted and farmed other animals for meat since prehistory. The Neolithic Revolution allowed the domestication of vertebrates, including chickens, sheep, ...

and

cheese Cheese is a type of dairy product produced in a range of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk (usually the milk of cows, buffalo, goats or sheep). During prod ...

on quesadillas. The company ultimately left the dish on the menu, but urged customers to stop ordering it via social media. When it later officially added the Fajita Quesadilla to the menu, digital sales nearly doubled. A method to order

nachos Nachos are a Tex-Mex dish consisting of tortilla chips or '' totopos'' covered with cheese or chile con queso, as well as a variety of other toppings and garnishes, often including meats (such as ground beef or grilled chicken), vegetables ( ...

, which are not officially on the menu, was also noted by customers.

Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...

is also famous for menu hacks, including the Pink Drink, a "

Barbie Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll, Bild Lilli doll which Hand ...

core" beverage in which

coconut milk Coconut milk is a plant milk extracted from the grated pulp of mature coconuts. The opacity and rich taste of the milky-white liquid are due to its high oil content, most of which is saturated fat. Coconut milk is a traditional food ingred ...

replaced the water in the

strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...

açaí refresher. After it went viral, the company made it a permanent menu item and distributed it

bottle A bottle is a narrow-necked container made of an impermeable material (such as glass, plastic or aluminium) in various shapes and sizes that stores and transports liquids. Its mouth, at the bottling line, can be sealed with an internal ...

d in

grocery store A grocery store ( AE), grocery shop or grocer's shop ( BE) or simply grocery is a retail store that primarily retails a general range of food products, which may be fresh or packaged. In everyday US usage, however, "grocery store" is a synon ...

Controversy

Menu hacks have been subject to a growing backlash, with employees stating that they "dread" younger customers due to the proliferation of unusual orders. Service industry workers, already considering themselves overworked and underpaid, have called the rise of menu hacks and their difficulty to make an additional reason to unionize and demand higher wages.

References

{{Fast food Fast food Hacker culture Social media

History

Controversy

See also

References