Men Against Rape and Discrimination or MARD/M.A.R.D is a 2013 social campaign launched by India film director and actor

Farhan Akhtar Farhan Akhtar (born 9 January 1974) is an Indian actor, director, screenwriter, playback singer, producer, and television host who works in Hindi films. Born in Mumbai to screenwriters Javed Akhtar and Honey Irani, he grew up under the influe ...

. The word "MARD" ("Mard"; , ) has been used in the short form of the campaign name. The campaign aims to raise social awareness against rape and discrimination of women. From its launch, the campaign became a topic of discussion in several social networking sites and has received positive feedback from actors like

Shahrukh Khan Shah Rukh Khan (; born 2 November 1965), also known by the initialism SRK, is an Indian actor, film producer, and television personality who works in Hindi films. Referred to in the media as the " Baadshah of Bollywood", "King of Bollywood" ...

Priyanka Chopra Priyanka Chopra Jonas (; ; born 18 July 1982) is an Indian actress and producer. The winner of the Miss World 2000 pageant, Chopra is one of India's highest-paid actresses and has received numerous accolades, including two National Film Awar ...

Arjun Rampal Arjun Rampal (born 26 November 1972) is an Indian actor, model, film producer and television personality who works in Hindi films. He made his acting debut in Rajiv Rai's romance film '' Pyaar Ishq Aur Mohabbat'' (2001) and has since gone on t ...

, and

Hrithik Roshan Hrithik Roshan (; born 10 January 1974) is an Indian actor who works in Hindi films. He has portrayed a variety of characters and is known for his dancing skills. One of the highest-paid actors in India, he has won many awards, including six ...

History

Akhtar conceived MARD after an incident in August 2012. Pallavi Purkayastha, a Mumbai lawyer, was brutally murdered by her watchman for fighting for her dignity because he tried to sexually assault her. Akhtar launched his campaign in March 2013.

Initiatives

In March 2013, Akhthar performed at a college concert in Bangalore wearing a t-shirt with MARD's logo. He also attempted to popularize this campaign using social networking sites. The tweets posted by Akhtar were hugely popular. In an interview, Akhtar stated that he wanted to bring the campaign to education institutions, such as schools and colleges, "to drive home the message that women need to be respected." Farhan Akhtar, who initiated the social campaign, was also seen promoting the cause at Indian Premiere League season six where he distributed 70,000 moustaches among the audience on 26 April 2013 at Eden Gardens,

Kolkata Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, comme ...

during the

Kolkata Knight Riders Kolkata Knight Riders (KKR) are a franchise cricket team representing the city of Kolkata in the Indian Premier League. The franchise is owned by Bollywood actor Shah Rukh Khan, actress Juhi Chawla and her spouse Jay Mehta. The Knight Riders ...

Kings XI Punjab Punjab Kings (PBKS) are a franchise cricket team based in Mohali, Punjab, that plays in the Indian Premier League (IPL). Established in 2008 as the Kings XI Punjab (KXIP), the franchise is jointly owned by Mohit Burman, Ness Wadia, Preity Zi ...

match in support of the initiative. This initiative was supported by

Adam Gilchrist Adam Craig Gilchrist (; born 14 November 1971) is an Australian cricket commentator and former international cricketer and captain of the Australia national cricket team. He was an attacking left-handed batsman and record-breaking wicket-ke ...

Gautam Gambhir Gautam Gambhir (; born 14 October 1981) is an Indian politician and former cricketer, who has played all formats of the game. He is a current member of the Lok Sabha since 2019. He received the Padma Shri from the Government of India in 2019, t ...

, Shaan, and many others who sported the moustache in the stadium. Actor Mahesh Babu and cricketer Sachin Tendulkar joined the initiative in June 2013. Both

Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor, producer, media personality, and philanthropist who works mainly in Telugu cinema. He has appeared in more than 25 films, and won several accolades including, eight Nandi Awar ...

and

Sachin Tendulkar Sachin Ramesh Tendulkar (; ; born 24 April 1973) is an Indian former international cricketer who captained the Indian national team. He is regarded as one of the greatest batsmen in the history of cricket. He is the all time highest run-sco ...

lent their voice to record a poem, written by Farhan's father Javed Akhtar.

Reactions

After its launch, the campaign became a trending topic on different social networking sites, including

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

and

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

. The initiative received positive feedback and support from many actors, including

Shahid Kapoor Shahid Kapoor (; born 25 February 1981) is an Indian actor who appears in Hindi films. Initially recognised for portraying romantic roles, he has since taken on parts in action films and thrillers, and is the recipient of several awards, in ...

Vidya Balan Vidya Balan (pronounced ; born 1 January 1979) is an Indian actress. Known for pioneering a change in the portrayal of women in Hindi cinema with her roles in female-led films, she is the recipient of several awards, including a National Fi ...

and Musician - "Mukesh Officials" etc. Akhtar's tweets were actively re-tweeted by Priyanka Chopra, Arjun Rampal, Sonam Kapoor and

Shabana Azmi Shabana Azmi (born 18 September 1950) is an Indian actress of Hindi film, television and theatre. One of India's most acclaimed actresses, Azmi is known for her portrayals of distinctive, often unconventional female characters across several ge ...

References

{{Mahesh Babu 2013 in India Feminist organisations in India Violence against women in India Men's movement in India Sexual abuse victims advocacy

History

Initiatives

Reactions

See also

References