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Melville Sewell Bagley (born July 10, 1838 in Old es cool
(The story of Hesperidina] on ''Rolling Stone'' Argentine edition
Bagley was an American businessman who lived most of his life in Argentina but was born in 1838 in the state of Maine. Members of the family lived in Durham, Maine and Bangor, Maine. He migrated first to New Orleans, Louisiana where he worked in a dry goods store. In 1861 with the outbreak of the American Civil War he immigrated to Buenos Aires, Argentina where he worked for a commission merchant. He sought to own his enterprise and he found an opportunity. Bitter oranges had been planted as a decorative tree and street vendors had found that they could be sold as a refreshment, but Argentines were concerned about disposal of the peel. Many vendors chose to sell on the block in front of the National Palace. A prize was offered for someone who could find a creative way to collect and use the peels.Melville Sewell Bagley
profile on Cementerio Británico website Bagley collected a large quantity of the peels and thru experimenting, created an aperitif and herbal flavored triple sec. He then took inspiration from recent American publicity techniques and put up posters with the leyend "Hesperidina is Coming" ("Se viene Hesperidina") in prominent locations and in newspapers. A newspaper editor wrote a column speculating on the mysterious product. Bagley then arranged for a cart of his product Hesperidina to have a wheel come off in front of the newspaper headquarters. The story of the cart and the product was picked up by the various newspapers and attracted significant attention in restaurants and saloons. It became a highly successful business which obtained the first patent and trademark. Hesperidina is considered the Argentine national liqueur.La historia de la fórmula secreta que se convirtió en la primera marca argentina
by Carlos Manzoni, ''La Nación'', 30 May 2018 Bagley later started a biscuit company, Bagley Argentina S.A., which was more successful. Both products are still manufactured.
Bangor, Maine
Bangor ( ) is a city in the U.S. state of Maine and the county seat of Penobscot County. The city proper has a population of 31,753, making it the state's 3rd-largest settlement, behind Portland (68,408) and Lewiston (37,121).
Modern Bangor ...
– died July 14, 1880 in Buenos Aires, Argentina
Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...
) was the originator of the archetypical Argentine national liqueur Hesperidina and holder of the first patent and trademark to be registered in Argentina on that product.(The story of Hesperidina] on ''Rolling Stone'' Argentine edition
Biography
Bagley was an American businessman who lived most of his life in Argentina but was born in 1838 in the state of Maine. Members of the family lived in Durham, Maine and Bangor, Maine. He migrated first to New Orleans, Louisiana where he worked in a dry goods store. In 1861 with the outbreak of the American Civil War he immigrated to Buenos Aires, Argentina where he worked for a commission merchant. He sought to own his enterprise and he found an opportunity. Bitter oranges had been planted as a decorative tree and street vendors had found that they could be sold as a refreshment, but Argentines were concerned about disposal of the peel. Many vendors chose to sell on the block in front of the National Palace. A prize was offered for someone who could find a creative way to collect and use the peels.profile on Cementerio Británico website Bagley collected a large quantity of the peels and thru experimenting, created an aperitif and herbal flavored triple sec. He then took inspiration from recent American publicity techniques and put up posters with the leyend "Hesperidina is Coming" ("Se viene Hesperidina") in prominent locations and in newspapers. A newspaper editor wrote a column speculating on the mysterious product. Bagley then arranged for a cart of his product Hesperidina to have a wheel come off in front of the newspaper headquarters. The story of the cart and the product was picked up by the various newspapers and attracted significant attention in restaurants and saloons. It became a highly successful business which obtained the first patent and trademark. Hesperidina is considered the Argentine national liqueur.La historia de la fórmula secreta que se convirtió en la primera marca argentina
by Carlos Manzoni, ''La Nación'', 30 May 2018 Bagley later started a biscuit company, Bagley Argentina S.A., which was more successful. Both products are still manufactured.
See also
* Bagley (Argentine company)References
{{DEFAULTSORT:Bagley. Melville Sewell 1838 births 1880 deaths Businesspeople from Maine People from Bangor, Maine American emigrants to Argentina Burials at La Chacarita Cemetery 19th-century American businesspeople