Dream 100 was an independent local radio station owned and operated by Bauer. It broadcast to

Tendring Tendring is a village and civil parish in Essex. It gives its name to the Tendring District and before that the Tendring Hundred. Its name was given to the larger groupings because it was at the centre, not because it was larger than the other ...

and

Essex Essex () is a county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the River Thames to the south, and G ...

from studios in

Colchester Colchester ( ) is a city in Essex, in the East of England. It had a population of 122,000 in 2011. The demonym is Colcestrian. Colchester occupies the site of Camulodunum, the first major city in Roman Britain and its first capital. Colches ...

and

Ipswich Ipswich () is a port town and borough in Suffolk, England, of which it is the county town. The town is located in East Anglia about away from the mouth of the River Orwell and the North Sea. Ipswich is both on the Great Eastern Main Line r ...

, airing the same music programming as sister station Town 102. The station was folded into Greatest Hits Radio East, as part of a rebrand and merger, on 1 September 2020.

History

The station was founded as medium wave outlet Mellow 1557 on 1557 kHz in 1990. The station launched on 7 October 1990 as an easy listening station for

. In 1992

Southern Radio PLC The Southern Radio Group was a company which owned and operated radio stations on the south coast of England. History Southern Radio group was formed when Ocean Sound merged with Southern FM. Later, in 1992, Invicta FM and its AM services Invi ...

acquired Mellow, as part of a reverse takeover by the Invicta Radio Group, making it part of the same company that owned

Invicta FM Heart Kent (previously Invicta FM) was a local radio station owned and operated by Global Radio as part of the Heart network. It broadcast to Kent from studios at John Wilson Business Park in Whitstable. History Invicta in the 80s Originall ...

, Ocean FM, Southern FM,

Invicta Supergold Supergold (Europe) was an oldies radio sustaining service originally operated by the Telstar Satellite Music Network (TSMN) and later by Chiltern Radio Network in the United Kingdom. Originally devised by entrepreneur and DJ Graham Kentsley, i ...

and

South Coast Radio South Coast Radio was a commercial radio station which broadcast on Medium Wave on the South Coast of England between 1991 and 1998. History With a music policy described as "''Nice & Easy''", it was the sister station to Heart Sussex, Souther ...

. In 1996 Southern Radio sold Mellow on to Radio First, who went on to sell the station to Tindle Radio Ltd on 1 September 1998; on 19 November, it became an FM station and adopted its present name. Despite this name change, the holding company of the radio station was still known as Mellow 1557 Limited, just as it is to this present day. Former

pirate radio Pirate radio or a pirate radio station is a radio station that broadcasts without a valid license. In some cases, radio stations are considered legal where the signal is transmitted, but illegal where the signals are received—especially w ...

DJ Bill Rollins had been at the Tendring station through its various evolutions, from day 1 in 1990. In 2006, Town 102 was started up as a sister to Dream 100 from

, focused on south Suffolk. Programmes between 0600 and 1900 Monday to Friday and between 0800 and 1200 on Saturday and Sunday were then produced in the Town 102 studios near Ipswich for broadcast on Dream 100. Programmes outside these times were shared with all

Anglian Radio Anglian Radio was a media company based in Ipswich, Suffolk. The group was created after Tindle Radio sold many of its radio stations in the East of England. To ensure that Travel, News, Events and Promotions remain local, the group was split int ...

stations. From 27 February 2017, all programming was shared with Town 102, using the same playout and announcers but with station-unique idents. Originally broadcasting on 100.2 MHz from a transmitter site at Telstar Nurseries at Cook's Green near

Little Clacton Little Clacton is a village and civil parish in the Tendring district, in the county of Essex, England. It is located on the Tendring Peninsula, close to Clacton-on-Sea. The population of the parish at the 2011 census was 2,822. The village is a ...

, Dream moved to the new Clacton Freeview transmitter site in 2011.

Sale to Bauer and GHR merger

On 8 February 2019, Dream 100 and Celador's local radio stations were sold to Bauer. The sale was ratified in March 2020 following an inquiry by the

Competition and Markets Authority The Competition and Markets Authority (CMA) is the competition regulator in United Kingdom. It is a non-ministerial government department in the United Kingdom, responsible for strengthening business competition and preventing and reducing anti-com ...

. On 27 May 2020, it was announced that Dream 100 would join Bauer's

Greatest Hits Radio Greatest Hits Radio is a classic hits radio network in the United Kingdom, owned and operated by Bauer. Overview The network launched on 5 January 2015 as the "Bauer City 2 Network", and rebranded on 7 January 2019 due to the success of Ra ...

network. On 13 July 2020, local programming outside weekday breakfast was replaced by networked output from the GHR network, with Dream 100 retaining its own branding.Bauer starts to roll out Hits and Greatest Hits to new radio stations
Stuart Clarkson, Radio Today, 9 July 2020 In September 2020, the station rebranded as Greatest Hits Radio East and merged with several other local stations. The station's local breakfast show was replaced by a regional drivetime show. Localised news bulletins, traffic updates and advertising were retained.Most of acquired Bauer stations to become Greatest Hits Radio
Stuart Clarkson, Radio Today, 27 May 2020 The Town 102 and Dream 100 studio in Ipswich closed.

References

External links

Official website

Media UK

{{Greatest Hits Radio

Dream A dream is a succession of images, ideas, emotions, and sensations that usually occur involuntarily in the mind during certain stages of sleep. Humans spend about two hours dreaming per night, and each dream lasts around 5 to 20 minutes, althou ...

Radio stations established in 1990 1990 establishments in England Radio stations disestablished in 2020 2020 disestablishments in England Bauer Radio Greatest Hits Radio Defunct radio stations in the United Kingdom