Melissa Aronczyk is a Canadian media studies scholar working in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. She is a member of the faculty of

Rutgers University Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a Public university, public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's ...

in the School of Communication and Information and affiliated faculty i
Sociology
and with th
Eagleton Institute of Politics.
Her expertise includes media and political promotion, corporate political advocacy, nationalism, and the political purposes of branding. Dr. Aronczyk has published three books, ''Branding the Nation: The Global Business of National Identity'' from Oxford University Press in 2013,; ''Blowing Up the Brand: Critical Perspectives on Promotional Culture'' from Peter Lang, in 2010 (co-edited with

Devon Powers Devon Powers (born 1977 or 1978) is an American communication studies professor, author, and former music journalist. Biography Powers was born in 1977 or 1978. Her father, Lee R. Powers, is an engineer and her mother, Mandy Powers, is a nurse. ...

). and ''A Strategic Nature: Public Relations and the Politics of Environmentalism'' (Oxford University Press, co-authored with Maria Espinoza) in Spring 2022. Dr. Aronczyk's work has been featured on the BBC, in The Washington Post, The Intercept, Grist Magazine, and the podcast Drilled, among other media outlets. In 2015, she was co-recipient of the

International Communication Association The International Communication Association (ICA) is an academic association for scholars interested in the study, teaching and application of all aspects of human and mediated communication. ICA communicates within the association and with ot ...

's Outstanding Young Scholar Award. Prior to joining Rutgers, she was a professor of communication at

Carleton University Carleton University is an English-language public research university in Ottawa, Ontario, Canada. Founded in 1942 as Carleton College, the institution originally operated as a private, non-denominational evening college to serve returning World ...

in Ottawa. She holds a Ph.D. from the Department of Media, Culture and Communication at New York University.

References

{{DEFAULTSORT:Aronczyk, Melissa New York University alumni Year of birth missing (living people) Living people Rutgers University faculty