Melanie Greensmith (18 july 1964) is a fashion designer and property investor from Australia. She established the fashion label

Wheels & Dollbaby Wheels & Dollbaby is a fashion label based in Australia, founded by Melanie Greensmith. Wheels & Dollbaby first opened in 1987 in Hay Street, Perth before relocating to Crown Street in Darlinghurst, Sydney. In 2008, the brand opened a boutique in ...

in 1987 and is still going strong.

Early life

Melanie Greensmith grew up in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, England. Her mother was a Bluebell showgirl who danced in Paris clubs, and her father was a first class English cricketer.

Career

She created her business in Australia in 1987, without any formal training in fashion, art or design. Melanie started her career with $5000AUD in a small store in the then hip Surry Hills area of Sydney. Which soon became a brand selling globally to the likes of luxury stores such a
'Harvey Nicoles'
'

Harrods Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to other ...

' & '

Selfridges Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge ...

' in London. Stores throughout the US and Australia also stocked her rock and roll clothing. Her rock and roll luxury aesthetic has been worn by some of the biggest stars in the world such as, Micheal Jackson,

Kate Moss Katherine Ann Moss (born 16 January 1974) is a British model. Arriving at the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her to fas ...

Debbie Harry Deborah Ann Harry (born Angela Trimble; July 1, 1945) is an American singer, songwriter and actress, best known as the lead vocalist of the band Blondie. Four of her songs with the band reached on the US charts between 1979 and 1981. Born in ...

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Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her Camp (style), campy style, she has been ...

Amy Winehouse Amy Jade Winehouse (14 September 1983 – 23 July 2011) was an English singer and songwriter. She was known for her deep, expressive contralto vocals and her eclectic mix of musical genres, including soul, rhythm and blues and jazz. A membe ...

Slash Slash may refer to: * Slash (punctuation), the "/" character Arts and entertainment Fictional characters * Slash (Marvel Comics) * Slash (''Teenage Mutant Ninja Turtles'') Music * Harry Slash & The Slashtones, an American rock band * Nash ...

Bob Dylan Bob Dylan (legally Robert Dylan, born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Often regarded as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture during a career sp ...

Jerry Hall Jerry Faye Hall (born July 2, 1956) is an American model and actress. She began modelling in the 1970s and became one of the most sought after models in the world. She transitioned into acting, appearing in the 1989 film ''Batman''. Hall was th ...

Pamela Anderson Pamela Denise Anderson (born July 1, 1967) is a Canadian-American actress and model. She is best known for her glamour modeling work in ''Playboy'' magazine and for her appearances on the television series ''Baywatch'' (1992–1997). Anders ...

Chrissie Hynde Christine Ellen Hynde (born September 7, 1951) is an American musician. She is a founding member and the lead vocalist, guitarist, and primary songwriter of the rock band the Pretenders, and one of the band's two remaining original members alon ...

and

Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...

Wheels and Dollbaby
have been featured in many films, music videos and commercials
Wheels and Dollbaby
since 2005 also has an enormously successful cardigan collaboration with

Dita Von Teese Heather Renée Sweet (born September 28, 1972), known professionally as Dita Von Teese, is an American vedette, burlesque dancer, model, and businesswoman. She is credited with re-popularizing burlesque performance, earning the moniker "Queen ...

that is a coveted and wildly collected item.

Personal life

Melanie resides on her country estate on the outskirts of Perth with her long-term partner

Mark McEntee Mark McEntee ( ; born 16 July 1955) is an Australian musician, best known as the lead guitarist and co-founder of the Australian rock band, Divinyls. Early life McEntee was born in Perth, Western Australia, and went to Christ Church Grammar S ...

, co founder of Aussie Rock and Roll power house '

The Divinyls Divinyls () were an Australian rock band that were formed in Sydney in 1980. The band primarily consisted of vocalist Chrissy Amphlett and guitarist Mark McEntee. Amphlett garnered widespread attention for performing on stage in a school unifo ...

'. Spreading her time between Sydney, London and Los Angeles. An active animal welfare advocate who raises money for Animal Australia and th
Dog Refugee Home Perth
Her second passion to fashion is interior decorating and building her property portfolio globally.

Recognition

Honoured In th
West Australian Museum
for her contribution and in and innovation to the fashion industry in 2021. In 2008, Greensmith was honoured for her contributions to the Western Australian fashion industry when she was awarded a star on the Western Australia Fashion Walk of Fame on King Street in

Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...

References

{{DEFAULTSORT:Greensmith, Melanie Living people Year of birth missing (living people) Australian fashion designers Australian women fashion designers Australian women company founders Australian company founders Australian businesspeople