Meitu Xiu Xiu (Meitu Pic) ( zh, 美图秀秀) is an image editing

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...

that is mostly used in Mainland China but is also popular in Hong Kong and Taiwan. It is available on

Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating sys ...

and

App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...

. It provides tools for editing photos:

Filters Filter, filtering or filters may refer to: Science and technology Computing * Filter (higher-order function), in functional programming * Filter (software), a computer program to process a data stream * Filter (video), a software component tha ...

, retouching,

Collage Collage (, from the french: coller, "to glue" or "to stick together";) is a technique of art creation, primarily used in the visual arts, but in music too, by which art results from an assemblage of different forms, thus creating a new whole. ...

, scenes, frames, and

photos A photograph (also known as a photo, image, or picture) is an image created by light falling on a photosensitive surface, usually photographic film or an electronic image sensor, such as a CCD or a CMOS chip. Most photographs are now created ...

decorations etc. Meitu Xiu Xiu is one of the apps developed by Xiamen Meitu Technology Co., Ltd, it also produced Meipai, BeautyCam, and PosterLabs etc.

History

Meitu Xiu Xiu was created in March 2013 by Wu Xinhong, the

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of Meitu. It was one of the apps from

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

. Meitu is a photo-centered app developer, which is founded in 2008 in

Xiamen Xiamen ( , ; ), also known as Amoy (, from Hokkien pronunciation ), is a sub-provincial city in southeastern Fujian, People's Republic of China, beside the Taiwan Strait. It is divided into six districts: Huli, Siming, Jimei, Tong'an, ...

. Currently, the major revenue source of Meitu is

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and it is making a small number of profits, disclosed by the

. The company was backed by Cai Wensheng, a well-known angel

investor An investor is a person who allocates financial capital with the expectation of a future Return on capital, return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some specie ...

. The app has 52 million active daily users and 270 million

monthly active users Active users is a measurement metric that is commonly used to measure the level of engagement for a particular product or object, by quantifying the number of active interactions from visitors within a relevant range of time (daily, weekly and m ...

Function

Edit

MeituPic provides a number of photo-editing tools. The major functions are Auto enhance, Edit, Enhance,

, Frames, Magic Brush,

Mosaic A mosaic is a pattern or image made of small regular or irregular pieces of colored stone, glass or ceramic, held in place by plaster/mortar, and covering a surface. Mosaics are often used as floor and wall decoration, and were particularly pop ...

, Text and Blur. Auto enhance focuses on the nature of photos taken, while Edit includes functions of cropping, rotation,

sharpening Sharpening is the process of creating or refining the edge joining two non-coplanar faces into a converging apex, thereby creating an edge of appropriate shape on a tool or implement designed for cutting. Sharpening is done by removing material ...

and adjustment of ratio. For Enhance, users can apply slight adjustment on the photo by controlling the levels of brightness, contrast,

colour temperature Color temperature is the color of light emitted by an idealized opaque, non-reflective body at a particular temperature measured in kelvins. The color temperature scale is used to categorize the color of light emitted by other light sources ...

saturation Saturation, saturated, unsaturation or unsaturated may refer to: Chemistry * Saturation, a property of organic compounds referring to carbon-carbon bonds **Saturated and unsaturated compounds ** Degree of unsaturation **Saturated fat or fatty aci ...

, highlight, shadow and smart light. Major types of filters are

LOMO LOMO (russian: Ленинградское Oптико-Mеханическое Oбъединение, Leningradskoye Optiko-Mekhanicheskoye Obyedinenie, Leningrad Optical Mechanical Association) is a manufacturer of medical and motion-picture lens ...

, Beauty, Style as well as Art. Different frames can be chosen from Poster, Simple and Fantasy. Magic Brush provides a great variety of brushes with different colours and patterns for users to decorate the photos. Mosaic brush enables users to cover certain parts of the photo. Texts can be added to the photo. Choices of different bubbles,

font In metal typesetting, a font is a particular size, weight and style of a typeface. Each font is a matched set of type, with a piece (a "sort") for each glyph. A typeface consists of a range of such fonts that shared an overall design. In mod ...

as well as style of words are available. Blurring effect is also available to make the photo less distinct and clear.

Beauty Retouch

There are seven major functions for retouching a photo: automatic retouch, smooth and whiten skin, remove blemish, make slimmer, remove dark circles and bags under the eyes, make taller, and enhance the eyes. Automatic retouch enhances portraits by lightening the skin tone, brightening the eyes, and simulating a

face-lift A facelift, technically known as a rhytidectomy (from the Ancient Greek () "wrinkle", and () "excision", the surgical removal of wrinkles), is a type of cosmetic surgery procedure used to give a more youthful facial appearance. There are mult ...

by tapping on just one button. This helps to remove

wrinkles A wrinkle, also known as a rhytid, is a fold, ridge or crease in an otherwise smooth surface, such as on skin or fabric. Skin wrinkles typically appear as a result of ageing processes such as glycation, habitual sleeping positions, loss of bo ...

and optimizes the

skin tone Human skin color ranges from the darkest brown to the lightest hues. Differences in skin color among individuals is caused by variation in pigmentation, which is the result of genetics (inherited from one's biological parents and or individu ...

Acne Acne, also known as ''acne vulgaris'', is a long-term Cutaneous condition, skin condition that occurs when Keratinocyte, dead skin cells and Sebum, oil from the skin clog hair follicles. Typical features of the condition include comedo, black ...

, blemishes, and other skin imperfections can also be removed. The

and

weight-loss Weight loss, in the context of medicine, health, or physical fitness, refers to a reduction of the total body mass, by a mean loss of fluid, body fat (adipose tissue), or lean mass (namely bone mineral deposits, muscle, tendon, and other conn ...

functions in the slimming option can be used to reshape the body. The option to make the subject taller can be used to change the perceived height of the subject and give the impression of slimmer, longer legs. The option to enhance the eyes can enlarge and brighten the eyes.

Collage

has four types:

template Template may refer to: Tools * Die (manufacturing), used to cut or shape material * Mold, in a molding process * Stencil, a pattern or overlay used in graphic arts (drawing, painting, etc.) and sewing to replicate letters, shapes or designs Co ...

, freestyle,

poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...

, PicStrip, which all maximize to insert nine

. Template integrates photos in a

vertical Vertical is a geometric term of location which may refer to: * Vertical direction, the direction aligned with the direction of the force of gravity, up or down * Vertical (angles), a pair of angles opposite each other, formed by two intersecting s ...

rectangle In Euclidean plane geometry, a rectangle is a quadrilateral with four right angles. It can also be defined as: an equiangular quadrilateral, since equiangular means that all of its angles are equal (360°/4 = 90°); or a parallelogram containi ...

tightly. MeituPic has 15

frame A frame is often a structural system that supports other components of a physical construction and/or steel frame that limits the construction's extent. Frame and FRAME may also refer to: Physical objects In building construction *Framing (con ...

s or free download function for users. MeituPic also provides different templates according to number of photos inserted. Freestyle separates photos on a background freely. There are two parts of background: custom and more. For custom, users choose from

album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...

. For more, there are

plain In geography, a plain is a flat expanse of land that generally does not change much in elevation, and is primarily treeless. Plains occur as lowlands along valleys or at the base of mountains, as coastal plains, and as plateaus or uplands ...

and picture with 18 choices. Poster makes a poster with photos. Users choose a poster among 8 choices or tap ‘more’ to

download In computer networks, download means to ''receive'' data from a remote system, typically a server such as a web server, an FTP server, an email server, or other similar system. This contrasts with uploading, where data is ''sent to'' a remote s ...

a new one. PicStrip combines photos vertically making an elongated file. Users choose a frame from 15 choices. Pinching

thumb The thumb is the first digit of the hand, next to the index finger. When a person is standing in the medical anatomical position (where the palm is facing to the front), the thumb is the outermost digit. The Medical Latin English noun for thumb ...

and

forefinger The index finger (also referred to as forefinger, first finger, second finger, pointer finger, trigger finger, digitus secundus, digitus II, and many other terms) is the second digit of a human hand. It is located between the thumb and the mid ...

together or apart

zoom Zoom may refer to: Technology Computing * Zoom (software), videoconferencing application * Page zooming, the ability to magnify or shrink a portion of a page on a computer display * Zooming user interface, a graphical interface allowing for image ...

s photos in/out. Putting two

finger A finger is a limb of the body and a type of digit, an organ of manipulation and sensation found in the hands of most of the Tetrapods, so also with humans and other primates. Most land vertebrates have five fingers ( Pentadactyly). Chambers ...

s and turning

hand A hand is a prehensile, multi-fingered appendage located at the end of the forearm or forelimb of primates such as humans, chimpanzees, monkeys, and lemurs. A few other vertebrates such as the koala (which has two opposable thumbs on each "h ...

rotates photos. Pressing moves photos to ideal location. After designing, users tap ‘save/share’ on the upper

right Rights are law, legal, social, or ethics, ethical principles of Liberty, freedom or entitlement; that is, rights are the fundamental normative rules about what is allowed of people or owed to people according to some legal system, social convent ...

corner and the photo made is saved into album automatically.

Awards

References

{{Reflist

External links

MeituPic
2013 software Mobile applications Photo software