Medium Rare is an American event creation and production company. It is known for creating joint venture live events and broadcasts with celebrities including Shaquille O’Neal, Rob Gronkowski,

Daymond John Daymond Garfield John (born February 23, 1969) is an American businessman, investor, and television personality. He is best known as the founder, president, and chief executive officer of FUBU, and appears as an investor on the ABC reality telev ...

and Guy Fieri. It is also known for working with Rob Gronkowski to produce the first

NFT A non-fungible token (NFT) is a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in a blockchain, and that is used to certify authenticity and ownership. The ownership of an NFT is recorded in the ...

created by a professional athlete.

History

Medium Rare was founded by Adam Richman and Joe Silberzweig in 2018. Prior to founding Medium Rare, Silberzweig and Richman worked for event and music festival companies such as

Insomniac Insomniac or The Insomniac may refer to: * A person who has insomnia Music * ''Insomniac'' (Green Day album), 1995 * ''Insomniac'' (Enrique Iglesias album), 2007 * "Insomniac" (song), a 1994 song by Echobelly * "Insomniac", a song by Billy P ...

Live Nation Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...

, Livestyle, ID&T, and Tomorrowland. In 2018, Medium Rare collaborated with Shaquille O’Neal to create Shaq's festival - ''Shaq's Fun House'', which featured carnival games, circus performers, and O’Neal performing as a celebrity DJ. The event also featured DJs such as

Steve Aoki Steven Hiroyuki Aoki (, ; born November 30, 1977), best known as Steve Aoki, is an American DJ, record producer, music programmer, and record executive.

, A-Trak,

Diplo Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is the co-creator and lead member of the electronic dancehall music project Major Lazer, a member of the supergroup LSD with ...

, and Carnage. Medium Rare has produced each iteration of ''

Shaq's Fun House Shaq's Fun House is an annual music festival organized by former basketball player Shaquille O’Neal and Medium Rare. It features performances from hip-hop and EDM artists, carnival-style activities, and circus acts. It has been held since 2018 ...

'' from 2018 until the present. Since 2019, Medium Rare has managed

DJ Diesel Shaquille Rashaun O'Neal ( ; born March 6, 1972), known commonly as "Shaq" ( ), is an American former professional basketball player who is a sports analyst on the television program '' Inside the NBA''. O'Neal is regarded as one of the greate ...

(Shaquille O’Neal’s DJ act), and

DJ Carnage Diamanté Anthony Blackmon (born January 3, 1991), known professionally as Gordo (stylized GORDO) and formerly known as Carnage (or DJ Carnage), is a Nicaraguan-American DJ, record producer, and former rapper. Blackmon was initially known for h ...

. In 2020, Medium Rare produced the first Black Entrepreneurs Day in association with

. A second one was produced in 2021. In March 2021, Medium Rare and Gronkowski released several digital trading cards, featuring Gronkowski’s notable

Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...

moments, as NFTs in 2021. They were the first NFTs created and offered by a professional athlete. Gronkowski’s NFTs set records at the time, generating approximately $2,000,000 USD and were showcased across major media outlets including

CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

, and

Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock. Michaels currently serves a ...

. In May 2021, Medium Rare and The Golden State Warriors created the first

offered by a professional sports team. On February 11, 2022, Shaq's Fun House was held on the

Superbowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...

weekend at Shrine Auditorium in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

with 5000 attendees. Performers included

Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman (rapper), ...

and local businesses such as Pink’s Hot Dogs served food.

Productions

References

{{Reflist American companies established in 2018 Mass media companies established in 2018 2018 establishments in California