Medion AG is a German
consumer electronics
Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usually r ...
company, and a subsidiary of
Chinese
Chinese can refer to:
* Something related to China
* Chinese people, people of Chinese nationality, citizenship, and/or ethnicity
**''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation
** List of ethnic groups in China, people of va ...
multinational technology company
Lenovo
Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese Multinational corporation, multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, Personal computer, personal computers, ...
. The company operates in
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
,
Turkey
Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
,
Asia-Pacific
Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australia and Pacific Isla ...
,
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
regions. The company's main products are
computer
A computer is a machine that can be programmed to Execution (computing), carry out sequences of arithmetic or logical operations (computation) automatically. Modern digital electronic computers can perform generic sets of operations known as C ...
s and
notebook
A notebook (also known as a notepad, writing pad, drawing pad, or legal pad) is a book or stack of paper pages that are often ruled and used for purposes such as note-taking, journaling or other writing, drawing, or scrapbooking.
History
...
s, but also
smartphone
A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...
s,
tablet computer
A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being comput ...
s,
digital camera
A digital camera is a camera that captures photographs in digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film. Digital cameras are now widely incorporated into mobile device ...
s,
TVs,
refrigerator
A refrigerator, colloquially fridge, is a commercial and home appliance consisting of a thermally insulated compartment and a heat pump (mechanical, electronic or chemical) that transfers heat from its inside to its external environment so th ...
s,
toaster
A toaster is a small electric appliance that uses radiant heat to brown sliced bread into toast.
Types
Pop-up toaster
In pop-up or automatic toasters, a single vertical piece of bread is dropped into a slot on the top of the toaster. ...
s, and
fitness equipment.
Products
Medion products in
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
and the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
are available exclusively at
Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when t ...
and Super Billing Computers, with some products (such as DVD players) branded as ''Tevion'' (
Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when t ...
's own brand). Some of Medion's formal laptops were sold in North America at
Best Buy
Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
stores and were sold in Canada at
Future Shop
Future Shop was a Canadian electronics store chain. It was established in 1982 by Hassan Khosrowshahi. By 1990, the chain had become the country's largest retailer of computer and consumer electronics. In January 2013, the company operated 139 l ...
as Cicero Computers.
In the United Kingdom, Medion products, including laptop and desktop computers, have been sold by
Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when t ...
,
Sainsbury's
J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales.
Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company wa ...
,
Somerfield
Somerfield (; originally Gateway) was a chain of small to medium-sized supermarkets operating in the United Kingdom. The company also previously owned the Kwik Save chain of discount food stores. The company was taken over by the Co-operative ...
,
Woolworths
Woolworth, Woolworth's, or Woolworths may refer to:
Businesses
* F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores
* Woolworths Group (United Kingdom), former operator of the Woolworths chain of shops ...
, and
Tesco
Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues and the ninth-largest in th ...
, as well as being sold direct through Medion's own Web site and various other online retailers.
Medion launched
Aldi Talk
Aldi Talk (also known as MEDIONmobile and ALDImobile) is a mobile virtual network operator in Germany, Australia and the Netherlands. It is a subsidiary of Aldi, the German-based supermarket chain. In Germany, it uses the Telefónica Germany, Tel ...
in Germany and MEDIONMobile as ALDIMobile in Australia in an agreement with
Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when t ...
Stores. Medion Australia Pty Limited remains as the owner of ALDIMobile.
![Schoßrechner Medion Akoya S6445 MD61280 20220821 HOF01354](https://upload.wikimedia.org/wikipedia/commons/3/3f/Scho%C3%9Frechner_Medion_Akoya_S6445_MD61280_20220821_HOF01354.png)
In China Medion products are sold under the Lenovo brand, but not all Lenovo branded products are Medion products.
In Germany, Medion has launched a
Cloud Gaming
Cloud gaming, sometimes called gaming on demand or gaming-as-a-service or game streaming, is a type of online gaming that runs video games on remote servers and streams them directly to a user's device, or more colloquially, playing a game rem ...
service in partnership with Gamestream in April 2020.
Sponsorship
Medion sponsored
Sahara Force India
Force India Formula One Team Limited, commonly known as Force India and later Sahara Force India, was a Formula One racing team and constructor based in Silverstone, United Kingdom, with an Indian licence. The team was formed in October 200 ...
through Formula One Team driver
Adrian Sutil
Adrian Sutil (; born 11 January 1983) is a German-Uruguayan racing driver who raced in Formula One for seven seasons: from 2007–2011, then 2013–2014. He drove for the Spyker F1 Team, Force India F1 Team and the Sauber F1 Team. He was also t ...
in
Formula One
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
in 2007 to 2011, until Sutil left the team. In 2013 Sutil returned to Sahara Force India, and Medion returned as a sponsor. Sutil and Medion left the sport at the end of 2013.
Medion brands
Other brands used on Medion products:
*Cybercom
*Cybermaxx
*Life
*Lifetec
*Micromaxx
*Essenitel b
*Ordissimo
*ERAZER
*PEAQ
*QUIGG
These Medion products can be recognized by the serial number starting with "MD" or "LT".
Acquisition
On 1 June 2011, the Chinese multinational
Lenovo Group
Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, personal computers, software, business solutions, and related ser ...
LNVGY announced plans to acquire Medion AG. Since August 2011, they hold the majority stake in Medion.
References
External links
*
{{Lenovo
Companies based in Essen
Companies established in 1983
Companies listed on the Frankfurt Stock Exchange
Computer hardware companies
Consumer electronics brands
Electronics companies of Germany
Home appliance brands
Home appliance manufacturers of Germany
Lenovo
Mobile phone manufacturers
Netbook manufacturers
2011 mergers and acquisitions