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''Mediaweek'' was a New York–based
trade magazine A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for thi ...
owned by
e5 Global Media Prometheus Global Media was a New York City-based B2B media company. The company was formed in December 2009, when Nielsen Company sold its entertainment and media division to a private equity-backed group led by Pluribus Capital Management and ...
. It is part of Adweek Media Group, which in October 2008 announced the merging of its three separate editorial teams (''
Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...
'', ''
Brandweek ''Brandweek'' is a three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011. Profile Brandweek is a part of Adweek, coverin ...
'' and Mediaweek) into one. In 2011, ''Mediaweek'' and ''Brandweek'' were merged into Adweek. The chief editor was Michael Burgi. ''Mediaweek'' was founded in January 1991 by BPI Publications, parent company of ''Billboard''. The founding editors were Craig Reiss and Bill Gloede. Reiss became the editor-in-chief of parent Adweek Magazines in April of that year. Gloede became editor and remained until 2002, at which time Brian Moran, the magazine's former executive editor, moved up to editor. He was succeeded by Burgi in 2004. The magazine was initially focused on the media buying and selling communities but in 1993–94 was expanded to cover all aspects of media. Circulation was roughly half paid (the media), and half controlled (to the advertising buying community), with a total of approximately 22,000 subscribers. A two-person Washington D.C. bureau was established in 1994 and a four-person bureau was opened in Los Angeles to cover the television production studios. Ten reporters and editors were based in the New York headquarters. Until the middle 2000s, each weekly edition of the magazine featured the "Media Person" column by Lewis Grossberger, which began its life in ''7 Days'' magazine, which was printed at the time by the publisher of the ''
Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the creat ...
'' in order to compete against ''New York Magazine''.


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* 1991 establishments in New York City 2011 disestablishments in New York (state) Business magazines published in the United States Weekly magazines published in the United States Defunct magazines published in the United States English-language magazines Magazines established in 1991 Magazines disestablished in 2011 Magazines published in New York City Mass media trade magazines {{Trade-mag-stub